1. SOCIAL MEDIA, LOCAL & MOBILE
Integration of one’s social media platforms
and physical location with one’s mobile
device
Social mobile app that is aware of your
physical location and that you can
interact with from your mobile device
that enables you to input and receive
information
Result of the growing popularity of
smartphones, and provides greater local
precision to search engine results

2. INPUT AND RECEIVE INFORMATION
I N P U T I N F O R M AT I O N
Check-ins
Posts
Status updates
Ratings
Reviews
RECEIVE
I N F O R M AT I O N
Store hours
Products
Services
Ratings
Reviews
Coupons
Promotions of nearby
businesses

3. SOLOMO (BUSINESS PERSPECTIVE)
an opportunity to micro-target prospects
and consumers wherever, whenever,
with contextually-relevant content,
information or promotion that is also
designed to be shared on social media

4. SOLOMO (BUSINESS PERSPECTIVE)
Social Media is the platform you use to promote
your message and engage with your target
audience
Local is your area of concentration or relevant
proximity; this can be physical or even online
Mobile is the medium of connection between your
brand and its prospects and customers

5. WHAT ARE THE IMPLICATIONS/EFFECTS DOES
IT BRING/GIVE TO E-COMMERCE?
Enable users to be more aware of products and
services (Promotions)
Cheaper Value of Goods(Customers)
Cheaper Marketing (Companies)
Customers will patronize E-commerce more

6. WHAT ARE THE IMPLICATIONS/EFFECTS DOES
IT BRING/GIVE TO E-COMMERCE?
Wider Range of Electronic Commerce channel
Mobile Phones and Social media will add value to
E-Commerce
Easier Way to Know location
New Product/Service Information Dissemination

7. HOW DO YOU SEE THIS TREND IN THE NEXT 2
YEARS?
• SoLoMo will grow
• Companies will give a lot attention in this
Marketing Strategy

8. HOW DO YOU SEE THIS TREND IN THE NEXT 2
YEARS?
• New Trend in Marketing
• New Platform
• New Way of Advertising