1. SOCIAL MEDIA NETWORKING AS
A MARKETING TOOL
Ryan D’Agostino

2. SOME QUESTIONS TO ANSWER
What is the experience level of users?
What are the perceived benefits?
In what age group are those using social media network marketing?
What social media networks are used the most?
How much time do users spend per week on social media websites?

3. EXPERIENCE
Out of 88 % of people who used social media, 30.2% were sole proprietors
Most experienced were business owners of 2 to 200 employees

4. PERCEIVED BENEFITS
1.) Business exposure- getting your brand out there easily
2.)Increased traffic or conversion rates
3.)New business partnerships
4.)Rise in search engine rankings
5.)Qualified sales leads
6.)Reduced marketing costs
7.)Helps close business

5. AGE GROUPS
Those using social network media marketing are 30-39 years old
The next most likely is 20-29
Lastly, 50-59

6. MOST USED SOCIAL MEDIA SITES
Twitter- 86%
Facebook-77%
LinkedIn-78%
Youtube/Video Sites-41%
Blogs-79%
Social Bookmarking Sites- 38%

7. TIME COMMITTED
5 hours per week- 64%
10+ hours per week-32%
20 hours per week-9.6%
* The 20 hour per week group had admitted to using the social media sites for
years

8. WORK CITED
http://www.startupnation.com/articles/social-media-networks-as-amarketing-tool-a-new-study/