SThAR develops predictive software based on the emergent science of sociothermo-dynamics. Our models describe and predict social trends to optimize the success of marketing campaigns (for promoting products, brands, or electoral information), and forecast consumption patterns and evolution of sales for designing smart geomarketing strategies.

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2. Social
Thermodynamics
–
solves
problems
that
have
been
intractable
before.
In
analogy
with
Physics,
collective
human
behavior
is
described,
simulated
and
predicted
using
mathematical
principles.
May
2015
N°1172

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New
marketing
campaigns
1st prediction
2nd prediction
3rd prediction
Sales
50 100 150 200 250 300 350 400
0
20000
40000
60000
80000
100000
day
clients
Days
we enhance your marketing campaign returns
Roadmap:
• Best locations (streets)
• Best times (hours)
SURF WITH THE PEOPLE
START

4. … we change the future!
1st prediction
2nd prediction
3rd predictionClients
New
marketing
campaigns
boost
the
predicted
saturation.
50 100 150 200 250 300 350 400
0
20000
40000
60000
80000
100000
day
clients
Product: Secure Internet

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Roadmap for 10 groups in 20 days:
Where
and
when
your
message
is
spread
the
best.
• 200 best locations (streets)
• Best times (hours)

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0.2
0.4
0.6
0.8
1.0
t HmonthsL
Relativeusagefrequency
w3schools.com
PredictionData
We detect events…
A.
Hernando
et
al.
Phys.
Lett.
A
2013,
377,
176
Event
4/2012

7. GEO-MARKETING
SOCIAL
THERMODYNAMICS
SMART CITIES
ENERGY MARKET
SOCIAL MEDIA
BANKING
TRANSPORTATION
… Geo-Marketing is just the beginning!

8. Theoretical chemistry – Complex science – Big data meet Economy
Marius Wehrle PhD Chemistry Strategy / Development
Alberto Hernando PhD Physics Strategy / Research
Miroslav Sulc PhD Physics Computation / Data Scientist
Eduardo Zambrano PhD Physics Research / Data Scientist
Ricardo Hernando MBA Strategy / Sales

9. www.SThAR.com