The document appears to be a presentation in Chinese on resources and services for small and medium enterprises. It includes slides with information on copyright, statistics on Facebook usage in Hong Kong, the importance of critical mass for social media, examples of successful social media marketing campaigns, and tips for creating content that encourages sharing. It concludes by thanking the audience and providing contact information.

1. 中小企資源服網中小企智營講座系列
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2. DISCLAIMER
Copyright © 2014.
Adams Company Limited
No part of this presentation material is
allowed to circulate publicly.
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3. Source: http://www.socialbakers.com/all-socialmedia-stats/facebook/country/hong-kong/
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4. Critical Mass
is very
“Critical”
Copyright © 2014. Matthew Kwan. All rights reserved. HSMC BJC3213 Digital PR
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5. Copyright © 2013. Adams Company Limited. All rights reserved.
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6. Sharing is
mandatory!
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7. Copyright © 2014. Adams Company Limited. All rights reserved.
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8. Leveraging
Existing
Critical Mass is
Mandatory!
Source: http://hk.weibo.com/info/master.html
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9. From
family
business
to
$60M
business*
*http://www.clarelancaster.com.au/s
ocial-media-case-study-cinderellawine.html
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10. Copyright © 2013. Adams Company Limited. All rights reserved.
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11. Example: KLM Surprise
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12. Virally Successful!
Attractive
Encourage
Sharing
Leverage
Right Social
Network
*All 2014/01/22 brands are property of their respective owners
names &
Copyright © 2014. Matthew Kwan. All rights reserved. HSMC BJC3213 Digital PR
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13. Copyright © 2014. Matthew Kwan. All rights reserved. HSMC BJC3213 Digital PR
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14. Copyright © 2014. Adams Company Limited. All rights reserved.
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15. 2014/01/22
Copyright © 2014. Matthew Kwan. All rights reserved. HSMC BJC3213 Digital PR
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16. Thank you!
We look forward to collaborating with you
Find us on
Add us to Phone Book
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