1. KCB101 Storyboard
Kaden Crane, Simon Molloy, Sara Taylor and Marie-Louise Kelly
Chosen Item: Toothpaste

2. Branding
According to Stephen Harrington (Week 7 lecture):
 Branding is a type of text- with their meaning being
culturally specific, fluid and open to interpretation.
According to Helen Vaid in Secrets of Branding Revealed:
 ‘What an item represents and what images it
conjures up in the mind of a buyer’

3. Our Advertisement
 Chosen item to advertise: toothpaste.
 Brand name: Summit Fresh, slogan: ‘Freshness is
closer than you think!’
 The brand name and slogan conjure up images of
nature, mint and refreshment, which will definitely
appeal to the target market.

5. = Manly
= Fighter
= Masculine

6. On the Pursuit for Freshness

7. Many go to Extreme Lengths

8. Often risking life and limb

9. To find that feeling like no other

10. Without Realising

11. Freshness is Closer than Expected

12. Freshness is just a brush away

21. Summit Fresh
Freshness is closer
than you think!

25. Company Values
 We have utilised different aspects of communication
theory to develop our strategy of how to market our
brand, to allow us to more effectively demonstrate to
the public what our company values in hygeine
products.
 We aim to establish our brand as an ‘image:’ our aims,
values, etc.

26. Logo and Slogan