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Marie-Louise Kelly
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KCB101 Storyboard Kaden Crane, Simon Molloy, Sara Taylor and Marie-Louise Kelly Chosen Item: Toothpaste
Branding According to Stephen Harrington (Week 7 lecture):  Branding is a type of text- with their meaning being culturally specific, fluid and open to interpretation. According to Helen Vaid in Secrets of Branding Revealed:  ‘What an item represents and what images it conjures up in the mind of a buyer’
Our Advertisement  Chosen item to advertise: toothpaste.  Brand name: Summit Fresh, slogan: ‘Freshness is closer than you think!’  The brand name and slogan conjure up images of nature, mint and refreshment, which will definitely appeal to the target market.
On the Pursuit for Freshness
Many go to Extreme Lengths
Often risking life and limb
To find that feeling like no other
Without Realising
Freshness is Closer than Expected
Freshness is just a brush away
Summit Fresh Freshness is closer than you think!
Company Values  We have utilised different aspects of communication theory to develop our strategy of how to market our brand, to allow us to more effectively demonstrate to the public what our company values in hygeine products.  We aim to establish our brand as an ‘image:’ our aims, values, etc.
Logo and Slogan

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KCB101 storyboard

  • 1. KCB101 Storyboard Kaden Crane, Simon Molloy, Sara Taylor and Marie-Louise Kelly Chosen Item: Toothpaste
  • 2. Branding According to Stephen Harrington (Week 7 lecture):  Branding is a type of text- with their meaning being culturally specific, fluid and open to interpretation. According to Helen Vaid in Secrets of Branding Revealed:  ‘What an item represents and what images it conjures up in the mind of a buyer’
  • 3. Our Advertisement  Chosen item to advertise: toothpaste.  Brand name: Summit Fresh, slogan: ‘Freshness is closer than you think!’  The brand name and slogan conjure up images of nature, mint and refreshment, which will definitely appeal to the target market.
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  • 5. On the Pursuit for Freshness
  • 6. Many go to Extreme Lengths
  • 8. To find that feeling like no other
  • 10. Freshness is Closer than Expected
  • 11. Freshness is just a brush away
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  • 20. Summit Fresh Freshness is closer than you think!
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  • 24. Company Values  We have utilised different aspects of communication theory to develop our strategy of how to market our brand, to allow us to more effectively demonstrate to the public what our company values in hygeine products.  We aim to establish our brand as an ‘image:’ our aims, values, etc.