Airplane advertising has immense benefits for any business. This article will discuss five top benefits of this novel marketing approach for any type of business regardless of the size of business.

1. 5 Major Benefits of
Airplane Advertising

2. 1. Cost Effectiveness
• When a
company set up
their budget,
their utmost
effort is to keep
the advertising
cost to minimum
while getting
maximum
benefits from it.

3. It is surprising that
the people setting up
the budget usually
overlook the most
cost-effective
approach for
marketing; aerial
advertising. This
approach is very
inexpensive as
compared to other
modes of advertising.

4. The approximate cost is 50 cents per thousand
prospects clearly a lot cheaper than any other
advertising method. For a TV commercial you may
have to pay tens of thousands of dollars whereas an
airplane can present the same ad to a large number
of people at a much cheaper cost.

5. 2. High Recall
Value
On average
each viewer
gets over 17
seconds of read
time, and as the
plane flies again
and again the
message will be
surely delivered
to the viewers
without
problems.

6. The recall value of airplane advertising is
many times higher than any other marketing
approach. According to surveys nearly
ninety percent of the people remember the
airplane banner after 30 minutes it had
passed.

7. Almost eighty
percent
remembered
what was
being
advertised and
nearly seventy
percent could
remember at
least the half
message.

8. 3. A Novel Approach
• Airplane advertising
is surely a novel and
civilized approach.
People have the
instinct to look at the
airplane after
hearing its buzzing
sound and your
aerial banner will
convey to them your
message in a catchy
style.

9. Moreover
people
regard aerial
marketing as
a welcome
distraction
and
entertaining.

10. The reason why that this approach
is not intrusive like placing flyers in
someone's home or car, or
continuing running commercial
throughout your favorite TV show.

11. As a result,
people will
perceive your
message
gleefully and
with a more
positive frame
of mind.

12. 4. High Consumers' Responses
• Surveys have
revealed that aerial
ads were
responsible for 20%
more responses to a
typical ad campaign.
When people see
something new they
are forced by their
instinct to discover
more about it.

13. So, when they see your
brand on the airplane
banner they will may
purchase your product
the next time they visit
a store or at least
explore it. The example
of The State of Maine
Lottery clearly shows
the high consumer
response.

14. Diverse mediums were used for lottery's ad
campaign; including the traditional media and aerial
advertising; only 6% of the budget was allocated to
airplane marketing. In a survey later on, nearly 70%
of the people were asked how they came to know
about the launching of this lottery and 18.3% of
them said they came to know about the lottery via
aerial ads.

15. 5. Simple Approach -
Suitable For Every Business
• The airplane
banner does not
give much detail
about the
business but it is
simple and
precise,
conveying the
exact message to
the consumers.

16. As aerial advertising
allows you to hit the
specific area or
market, it is suitable
for business of any
nature and any size
i.e. you can launch a
campaign in a
specific market or all
the major markets of
US.

17. Whether you are launching a new product, planning
to makeover the image of your brand or trying to get
the attraction of maximum audience in an inexpensive
way; aerial advertising is a great option.

18. Source
Address: ARNOLD AERIAL ADVERTISING INC. New
York Headquarters. 48 Wall Street, 11th Floor,
New York, NY, 10005.
• Phone: (212) 696 – 4717
• Fax: (877) 864 – 9182
• Toll Free: (800) 311 – 9130
• Email: info@arnoldaerial.com
• Website: www.arnoldaerial.com