4. Presented By
Maheen Ishaq M16MBA040
Maria Afzal M16MBA012
Maham Tariq M16MBAO78
Ramsha Akbar M16MBAO14
Sadia Liaqat M16MBA009
5. General Business Description
Name of our Business
Handicraft Villa
Slogan of our Business
Quality never goes out style
Type of legal Entity
Partnership firm
6. Vision Statement
“We want to capture market by providing the best quality products and come up
with customers expectations”.
Mission Statement
“To provide exclusivity, variety and quality standards and provide traditional and cultural
high quality and normal price products to our customers”.
10. Production Plan
Product planning
We plan to make our products by focusing on price and quality.
According to Handicraft Villa quality is,
“Sustaining the Customer Satisfaction for Generation”
Design is
“Portrayingthe Imaginationof customer”
12. Sources of Raw Material
ICHRA BAZAR
ANARKALI
RANG MEHAL
SHAH AALAM MAEKET
SCRAP SHOPS
13. Plan for Expansion
We plan to introduce our outlet in more cities other than
Lahore. We will also introduce more products as
Handmade Carpets
Calligraphy
Embroidery on Khussas and Topies
16. Marketing Plan
Industry Analysis
Industry Trends
Competitive Position in Target Market
• Pakistan women welfare foundation
• Arts and crafts
• Community centers
Direct Competitors
• Gultex
• Chenone
• Ideas
Indirect
Competitors
17. Intended Market Environment
Target Market
Elite Class
Middle Class
Tourist Class
Uniqueness of Model
Customer and employee oriented business
Competitive Edge
Low prices
High quality
18. PRICING
Products basically include three type of cost
Material Cost
Labor Cost
FOH Cost
As this business is based on skills of work force so our major portion of our cost is labor cost.
21. Average Selling Price =19139/25
=Rs.766
Average Cost =11823/25
=Rs.473
PROMOTION
In promotion focusing elements are
Creation of awareness
Attracting the customer
22. Marketing Communication Strategies
We will use Push Strategy because there is already demand available so we manufacture according to
demand of customer.
Channels of Advertisement
Brochures
Word of mouth
Personal relation
Media
23. Customer Relationship
Following are customer support strategies to
get feedback
Feedback Cards
Hotlines
Contact through email
Special deals and Seasonal Discount
24. NAMES POSTS
Maheen Ishaq M16MBA040
Maham tariq M16MBA078
Maria Afzal M16MBA012
Ramsha Akbar M16MBA014
Sadia Liaqat M16MBA009
ORGANIZATIONAL CHART
25. Financial Plan
Capital Requirement and Strategy
Contribution by partners equally = 10,00,ooo
Total Capital Requirement = 30,00,000
Capital of 20,00.000 will be borrowed either from following
sources
1.SMEDA
2.NBP-PRIME MINISTER YOUTH LOAN SCHEME
26. On major expenses we will spend as follows
Land in Shahdara = Rs.10,00,000
A PLACE FOR OUTLET = RS.2,00,OOO DOWNPAYMENT
RS.50000 PER MONTH RENT
Area of outlet Moon Market Iqbal Town Lahore.
32. Regulations and Environmental Issues:
There are certain factors that affect the Handicraft Villa, in this includes;
1. Economic factors.
2. Non economic factors.
Government regulation
Environmental issues.
Political issues
3. Social factors.
4. Technical factors.
33. •Threats:
•Threats of
Substitutes
•No Barriers to
New Entrance
•Threats of
Suppliers
Forward
Integration
•Opportunities:
•Growing
Industry
•Vocational
centres
•Expansion
•Raising Capital
•Weaknesses:
•Lack of
Awareness
•Finance
Problems
•Limited
Marketing
Budget
•Strengths:
•Cost effective
•Selling to
Masses
•Wide Variety of
Products
•Utilization of
Waste Materials
S W
TO
SWOT ANALYSIS
34. EXIT STRATEGY
The industry trends tell us that this industry is growing. There are very few institutes in the whole market that are
working in very well organized way. So, we don’t think so that this business will have to wrap up Handicraft Villa will
work for the empowerment of the women and customer as well as employee oriented business and women empowerment
is the topic that is internationally under observation. So, in this area again we don’t have any threats. In case of any
financial problem we will get the support of our business angles.
