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WHEN AND HOW
TO USE ANIMATION
F R O M CO N C E P T TO E X E C U T I O N
Margarita Iosif | @MargaritaIosif
CONCEPT
*
WHEN TO USE ANIMATION
Animation tends to favour stories with:
Life-Action tends to favour stories that:
✦
non realistic characters
✦
complex ideas
✦
depend on seeing real people and locations
Lots of cheap options available
TEMPLATES
None of them speaks for YOU
If you want people to watch your video
and react to it you have to produce one that
is worth watching.
WHAT ANIMATION CAN DO FOR YOU
Grab Attention
Communicate quickly
Explain complex ideas and products
Corporate Explainer video Motion Graphics video Cartoon Style video
Whiteboard video Kinetic Typography video Stop-motion video
SCRIPT
ACT I ACT II ACT III
Beginning Middle End
SET UP CONFRONTATION/DEVELOPMENT RESOLUTION
Post CANNOT fix a problematic script.
ANIMATION SCRIPTS
✦
are longer than live action
✦
have detailed scene descriptions
T H E M A T R I X R E L O A D E D
Written by Andy and Larry Wachowski
...
EXT. STREET (MATRIX) - DAY
Soldiers pick themselves up just in time to hear another engine - a
super powerful track bike, emerges from the burnt rubber smoke screen.
A wheely bar on the back of the bike keeps it from flipping around the
rear tire as it accelerates like a bullet out of a barrel. There isn’t
even time to take a shot until she’s gone.
INT. COUNTACH (MATRIX) - DAY
THEY rocket up the entry to a highway, ripping past cars by driving up
the breakdown lane. Once they hit a straightaway Trinity floors it,
and the speedo creeps up past 130 as they dodge in and out of cars.
MORPHEUS grabs his twisted, folded legs. He was literally poured into
the seat. Concentrating, his face knotting in pain, he straightens the
broken, fractured legs. He closes his eyes and concentrates.
...
W R E C K - I T R A L P H
Written by Jennifer Lee and Phil Johnston
...
EXT. SUGAR RUSH RACE ARENA
Giant soda bottles pop and spray. The lids of the fan boxes fly off,
revealing hundreds of spectators. The racers line up at the start. A
blimp flies over head. King Candy stands in his royal box.
KING CANDY
My sweet subjects, I can without a
pinch of hesitation assure you that
I have never been so happy in all
my life to say the following words:
Let the Random Roster Race commence!
Cheers! King Candy slides down his royal banner. He lands in his own
kart,a pink and white snowball style kart that doubled as the royal
throne when Vanellope was a Princess. A MARSHMALLOW waves the checkered
flag. And they’re off!
BEHIND THE STANDS
Ralph and Felix ride on the back of Vanellope’s kart,it is an odd-
looking vehicle, composed of frosting, sprinkles, and other sweets
with no overriding theme - unlike the other karts in the game -
holding on for dear life, as she drives.
RALPH
Remember, you don’t have to win!
Just cross that finish line, and
you’ll be a real racer.
As they enter the arena, Ralph and Felix jump off the kart.
VANELLOPE
I’m already a real racer, and I’m
gonna win!
Vanellope speeds across the starting line. She’s in the race!
OUT ON THE TRACK
The racers enter GUM BALL PASS and must dodge gum balls the size of
bowling balls.
Adorabeezle Winterpop hits a Power-Up. Her kart transforms to reveals
an ice cream cannon.
ANNOUNCER
Power up!
She shoots a scoop of ice cream, hitting Jubileena square in the face.
ANNOUNCER (CONT’D)
Oh, Ala Mode!
King Candy hits a Power-Up. The hood of his unleashes a canon. He
fires three fireballs Minty, knocking them out of his way.
...
STORYBOARD
The STORYBOARD is the blueprint of
an animation production.
You are pretty much
“DIRECTING” on page.
✦
know how your video will look like
(locations/backgrounds, characters, additional elements and props)
✦
include all SFX
✦
sign off as much as possible on paper
VOICE OVER
Treat VOICE OVER as if it’s an
additional character to your story.
TIPS
✦
Have a second voice over script.
✦
Include V.O notes on your storyboard.
EXECUTION
*
HOW TO PREPARE FOR ANIMATION
Know your story.
Plan out every detail.
TIPS
✦
Map out your timings.
✦
Create an animatic.
ADD PRODUCTION VALUE
ANIMATION is all about constant
motion and transformation.
SCENE TRANSITIONS
COMBINE STATIC WITH
MOVING ELEMENTS
SEAMLESS BUILT-IN EFFECTS
PLUG-INS
✦
Trapcode Particular $399
✦
Nodes. $299
✦
Motype $99
✦
Newton II $250
✦
TypeMonkey $90
✦
Polyline $50
✦
Ease and Wizz (script) $25
✦
CoverFlux 2 free
PRICES
TEMPLATES
DON’T just use the templates.
Try to create unique effects.
CAMERA MOVEMENT
TRACKING
Animation is all about movement!
Thank you!
@MargaritaIosif
margarita.iosif@distilled.net
Plug-ins:
rowbyte.com/products/plexus/
yanobox.com
aescripts.com/newton/
aescripts.com/typemonkey/
aescripts.com/polyline/
aescripts.com/ease-and-wizz/ motionboutique.com/newton/
redgiant.com/products/trapcode-particular/
coremelt.com/download.html#free
idustrialrevolution.com/coverflux
fxfactory.com/products/
aescripts.com
Templates:
videohive.net
motionvfx.com
revostock.com

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When and How to Use Animation: From Concept to Execution