How Carrier Grade Wi-fi can help Service providers monetize their network Wi-fi may be everywhere but best effort service is no longer the norm. Consumers are looking for wi-fi to be trusted and secure, seamlessly connected, have high quality of service and a high quality of experience. In order for service providers to maintain customers and monetize their network, consumers should recognize the service offered by their provider as unique, desirable, and valuable. This webinar will define carrier grade wi-fi and the benefits to the service provider and consumer with a Carrier Grade Wi-fi architecture. Attendees will learn how to transform their Service Provider Wi-Fi into a Carrier Grade offering to create new business models by enhancing the user experience. In addition, Wi-Fi 360 Adlane Fellah will provide an update on the carrier Wi-Fi market trends with relation to recent research conducted with a broad base of major mobile operators worldwide.

1. 1
Carrier grade Wi-Fi is not a
utility with Benu Networks
April 28, 2015

2. 2
Carrier Wi-Fi:
State of the Market
April 28, 2015
Adlane Fellah
info@wi-fi360.com

3. Copyright © Maravedis LLC 2015
• Drivers & Enablers
• Carrier strategies
• Challenges
Agenda
April
2015
www.wi-fi360.com

4. Copyright © Maravedis LLC 20154
April
2015
www.wi-fi360.com
Data storm continues and users prefer Wi-Fi
Drivers of carrier Wi-Fi adoption
• Need for data capacity continues
to intensify ($38B AWS US auction!)
• Wi-Fi is there!
• End-users simply prefer Wi-Fi
•Byod
•Cheapest wireless broadband
technology to deliver data/video
Source: Mobidia, Nov 2014
Copyright © Maravedis LLC 2015.
www.wi-fi360.com

5. Copyright © Maravedis LLC 20155
April
2015
www.wi-fi360.com
Advances during 2014 make Wi-Fi more viable in the carrier network
Enablers
• Standards
• NGH
• Passpoint
• Interoperability
• Work with 3GPP and CableLabs
• Multimode devices proliferate
• Common core platforms
• 802.11 ac and evolution
• Evolution of device ecosystem
• New Spectrum
•Improving customer experience
most important reason to invest
(57%)
Changes in attitudes to public Wi-Fi
Source WBA/MaRe survey October 2014

6. 6
Carrier Strategies

7. Copyright © Maravedis LLC 20157
April
2015
www.wi-fi360.com
From offload to the full HetNet
Carrier strategies and trends - MNOs
Copyright © Maravedis LLC 2015
• 30% of new capacity came from Wi-Fi
in 2014
• Down to 9% in 2018 as carriers
integrate Wi-Fi in their own networks
• 75% of MNO small cells to integrate Wi-
Fi by 2018
• Key MNO uses
• Data offload
• Differentiated QoS levels
• VoWiFi
• LBS
• IoT % of new mobile data capacity MNOs expect to gain from
various techniques in 2014 and 2018
Source Maravedis-Rethink operator survey
www.wi-fi360.com

8. Copyright © Maravedis LLC 20158
April
2015
www.wi-fi360.com
Progress to quad play and community hotspots are key trends
Carrier strategies and trends - wireline
Copyright © Maravedis LLC 2015.
Deployment of community hotspots by operator type 2014-2018
Source: Maravedis-Rethink forecasts for iPass
• Cable and broadband investments in
Wi-Fi
• Importance of community hotspots
• Key MSO uses
• Data onload
• Steps to quad play
• Presence in new territories
• Deals with mobile carriers
-
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
400,000,000
2013 2014 2015 2016 2017 2018
Rise of community hotspots
Community hotspots

9. Copyright © Maravedis LLC 20159
April
2015
www.wi-fi360.com
Roaming and location services now, IoT and quad play in future
Business models proliferate
Copyright © Maravedis LLC 2015.
Wi-Fi monetization strategies
Source: WBA/Maravedis-Rethink survey Nov 2014
• Strong networks of well located
hotspots will gain value
• Importance of Roaming
• Rise of neutral host model
• Wholesale Wi-Fi capacity services
• Cloud-based & crowd sourced
hotspot aggregation
•Wi-Fi first network
Wi-Fi
Roamin
g
ROI
from
WI-Fi
Offload
Wi-Fi
offload
Wholes
ale
Wi-Fi as
a
Metrop
olitan
Service
Advertis
ing
Marketi
ng Deals
in Retail
WiFi
Analytic
s
Location
Based
Services
Enterpri
se
Services
Wi-Fi-
first –
(mobile
services
which
use Wi-
Fi
whenev
er
availabl
e)
All of
the
above
Other
Series1 35.1% 22.8% 26.3% 18.9% 25.9% 19.3% 21.5% 27.6% 28.1% 22.8% 7.9% 20.2%
35.1%
22.8%
26.3%
18.9%
25.9%
19.3%
21.5%
27.6% 28.1%
22.8%
7.9%
20.2%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
www.wi-fi360.com

10. 10
Challenges Ahead

11. Copyright © Maravedis LLC 201511
April
2015
www.wi-fi360.com
Key challenges remain
Challenges ahead
What do you see as the key challenges faced by mobile operators if they are to deploy and
monetize seamless Wi-Fi services?
Source: WBA- Maravedis-Rethink survey, Nov 2014
• Island Networks
• Inconsistent Experience
• Immature monetization
• Generate new revenues not just
defensive measures
• Access to Venues
• Sit and backhaul issues for Wi-Fi
• LTE-U disruption?
Clarify Business Model Deployment Issues Ensuring Quality of Service Backhaul and Site Issue
Series1 63.0% 39.1% 38.0% 42.4%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
What do you see as the 'Key Challenges' faced by
operators when deploying and monetizing
"Seamless Wi-Fi Services"?
Copyright © Maravedis LLC 2015.
www.wi-fi360.com

12. Copyright © Maravedis LLC 2015.
• Wi-Fi is now at the center of
carries strategies
• Wi-Fi Business Models proliferate
• Required investments ahead
• Global Alternative Network?
Closing Thoughts
April
2015
www.wi-fi360.com

13. • A division of Maravedis
• Market Research
– Official Research Supplier for the WBA
– Research Partner with Rethink (UK) and EJL Wireless (USA)
• Content Marketing:
– Weekly Newsletter
– Webinars
– White Papers
– Prime Video Interviews
– Curated Blogs
About Wi-Fi 360
April
2015
www.wi-fi360.com

14. Copyright © Maravedis Inc 2015.
• http://www.wballiance.com/resource-
center/wba-industry-report
• http://www.ipass.com/wifi-growth-
map/
• Wi-Fi Newsletter every Wednesday
• Go to www.wi-fi360.com
www.maravedis-bwa.com
Free Resources
April
2015

15. 15
Copyright © Maravedis LLC 2015.
CLIENT CONFIDENTIAL
THANK YOU!
Adlane Fellah, Customer Engagement
Tel: +1 305 865-1006
Info@wi-fi360.com
Wi-Fi Linkedin Hroup
www.wi-fi360.com
www.wi-fi360.com

16. PROPRIETARY & CONFIDENTIAL 16
Wi-Fi is the Network! Wi-Fi is Everywhere!
• 50 million global Wi-fi hotspots
• 4 Billion Wi-fi devices worldwide
• 42% of the world’s mobile data traffic is
carried over Wi-fi
• 90% of the world’s tablet traffic is
carried over Wi-fi
• 20,000 Plus Wi-fi Certified products

17. PROPRIETARY & CONFIDENTIAL 17
What is Carrier Grade Wi-Fi
• Does your Wi-Fi Service Offer…
– Subscriber Authentication
– Policy Enforcement
– QoS/QoE, no longer best effort
– Session persistence
– Layer 2/3 Mobility
– Roaming
– Traffic Management
– Wi-Fi Radio QoS
• Is your Wi-Fi…
– Trusted & Secure
– Seamless Experience
– Highly Available

18. PROPRIETARY & CONFIDENTIAL 18
Carrier Grade Wi-Fi is not a utility

19. PROPRIETARY & CONFIDENTIAL 19
Market Drivers and Opportunity
Device proliferation
 Community Wi-Fi
 Residential
 B2B
 HotSpot 2.0
 MDU
Cloud service delivery
 Managed Home (vCPE)
 Managed BYOD
 Value-added Service Chaining
IaaS
 Sponsored Data
 SSID Leasing
 Roaming
Now 3yrs. 5yrs.
Devices
Homes
Billions
10x#Devices
B2B

20. PROPRIETARY & CONFIDENTIAL 20
Case Study: Major U.S. Cable Operator
8M+ Home Hotspots deployed 2013-2014
National Footprint
Integrated with Outdoor Wi-Fi
Integrated with small business SP Wi-Fi
Sponsored Guest Access
Key Attributes
Multi-vendor CPE support
Regional aggregation model
Load balancing / resilient
Per-device policy and analytics
Powered by
Benu Carrier Grade Wi-Fi Solution!

21. PROPRIETARY & CONFIDENTIAL 21
Access Network
Access Network
Community Wi-Fi (Open SSID)
Homespot
Outdoor
Public Hotspot
Operator
Core Network
EoGRE Tunnel
EoGRE Tunnel
Open SSID
Open SSID
AAA
Key Benefits:
• Access Independent
• Subscriber Management
• Scale & Performance
RADIUS
WEB
Portal
Internet
Wi-Fi Mobile
Gateway
DNS
802.11
to 802.3
802.11
to 802.3
HTTP

22. PROPRIETARY & CONFIDENTIAL 22
WLAN
Controller
Access Network
Access Network
Secure SSID 802.1x (HS 2.0), 802.1Q VLAN
Homespot
Outdoor
Public Hotspot
Operator
Core Network
EoGRE Tunnel
EoGRE Tunnel
Open SSID
Key Benefits:
• Secure Authentication
• AAA overload protection
• Roaming
802.1Q VLAN
Controller Deployed
Public Hotspots
EAP-RADIUS
RADIUS
Sub DB
EAP-RADIUS
EAP-RADIUS
EAP
Secure SSID
802.11
to 802.3
Secure SSID
802.11
to 802.3
Data Center
Or
Internet
AAA
Auth.
Server
WEB
PortalDNS
HTTP
Wi-Fi Mobile
Gateway

23. PROPRIETARY & CONFIDENTIAL 23
MNO
Gn
Access Network
Wi-Fi to 3GPP Interworking
MNO
Key Benefits
• Mobile Offload as a Service
S2a
3GPP
AAA
STa
PGW
Homespot
Outdoor
Public Hotspot
Operator
Core Network
Open SSID
EAP-RADIUS
Internet
Secure SSID
Secure SSID
4G
3GPP
AAA
GGSN
3G
RADIUS
RADIUSEAP
AAA
Auth.
Server
WEB
PortalDNS
HTTP
Wi-Fi Mobile
Gateway

24. PROPRIETARY & CONFIDENTIAL 24
Business Case: Carrier Grade Wi-Fi
• Always connected to your subscriber
• Retention and customer acquisition
• Lower support cost
• Control the customer experience
• Create new business models
– Wholesale
– Vanity SSID
– Mobile data offload as a service

25. PROPRIETARY & CONFIDENTIAL 25
Unlock the network to
Monetizing Carrier Grade Wi-fi
• Community Wi-fi
• Mobile Data offload
• Wi-fi roaming
• Wholesaling
• Vanity SSID
• M2M based services
• Location based services
• Analytics
$
$$
$
$$$
$
$$
$
$
$