The document discusses the transition from old geographers to new geographers (NeoGeographers). It notes that the transition occurred around 2004-2007, coinciding with the rise of Google Maps and APIs that allowed non-experts to easily create and share maps. Key factors in this transition included increased ease-of-use, the ability to access maps through the web instead of specialized software, and the ability to integrate user-generated content. Examples like Google Earth and KML are discussed as important technologies in this transition.