The Employee Engagement Event -Imagine HR Tech

1. EMPLOYEE ENGAGEMENT
The smartest mobile publishing platform that ensures your
part of the ORTEC Group
employees are informed and engaged

2. SO WEB PAGES THEN?
Employees need to be kept up-to-date with the
latest internal and external news to perform best
and reach better sales targets. Therefore, they
need information that is relevant for their
discipline, department, company or career.
Companies struggle to communicate with a regionally
spread workforce that has widely ranging needs:
a. Mobile consumption of content is increasing
b. News consumption varies by time, location & device
c. Information (and email) overload: employees receive more
and more information and skip news that is irrelevant.
Workers are not engaged and are disconnected
from their workplace
1. 2.
3.
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3. IMPACT OF IMGZINE: CLIENTS REPORT INCREASED
ENGAGEMENT, FOCUS AND COMMITMENT
54%
OF ALL COMPANY NEWS IS READ
OUTSIDE OFFICE HOURS
88%
OF ALL EMPLOYEES RETURN TO THE
APP TO BE INFORMED EVERY WEEK
6m 40s
IS THE AVERAGE TIME EMPLOYEES
SPEND ON THE APP PER VISIT
Time of day 5
82%
OF USERS READ IMGZINE’S
RECOMMENDED ARTICLES, WHILE
NON-RECOMMENDED ARTICLES
ARE READ BY 42% OF USERS
WORKING HOURS

4. A SELECTION OF OUR GLOBAL CUSTOMER BASE:
MANY MULTINATIONAL (FINANCIAL) SERVICE FIRMS
slide 6
TFS
BridalPulse
Solar Channel

5. USER INTERESTS
MOMENT OF READING
DIFFERENT DEVICES
LOCATION
FUNCTION/DEPARTMENT
PERIOD OF SERVICE
KNOWLEDGE
BACKGROUND
LEVEL OF EDUCATION
LEVEL OF AMBITION
USER PROFILES
INFLUENCE EMLOYEE
ENGAGEMENT
CHALLENGE: BEING EMPLOYEE-FOCUSSED
2

6. PHASE 1 & 2:
IMPROVE ENGAGEMENT THROUGH CONFIGURATION AND PERSONALIZATION
MANAGE THE CONTENT:
TARGET RELEVANT &
NEED-TO-KNOW NEWS TO
YOUR EMPLOYEES
ADD PERSONAL
RELEVANCE AND LET
EMPLOYEES CHOOSE THEIR
OWN CHANNELS AND
SOURCES
slide 3

7. PHASE 3:
IMPROVE ENGAGEMENT THROUGH RELEVANT CONTENT RECOMMENDATIONS
BY THE AUTOMATED ALGORITHM
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