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Observation Lab....

                     Manish Swami
         1     facebook.com/mswami2002
2
Pantaloons: Men's & Women's Clothing Store
Before I enter The Store: This store has prime location
Environment & Personnel: Staff was professional, decent and
helpful, music was awesome at the store. Sales people were paying
attention but not to all customers.
Products & Customers: Approx all Products are at eye level. It has
multi-floors of Men’s & Women’s Clothes, shoes, bags, belts,
accessories, etc.  Most of customers are with their family.
Insights: Overall good experience. I would like to give 85 out of 100.
                                  3
4
Fabindia: A retail concept for products that are made from traditional
techniques, skills and hand-based processes.
Before I enter The Store: Name appearing on top of glass was bit impactful
Environment & Personnel: Average flooring, traditional display, staff was
ok with average communication. Lighting was not so good. No brightness
on the display and overall store.
Products & Customers: Cotton wears, handicraft items, customers were not
happy with the pricing and products too.
Insights: I observed that they extent ignore normal Indians for the sake of
NRIs and Non Indians.
                                     5
6
Foodhall: India's finest food stores offering most extensive and exclusive selections of
food from all around the world.
Before I enter The Store: Absolutely impeccable view from Outside, was feeling good
while observing this store from outside.
Environment & Personnel: Love this store, their products and the customer service!
Awesome product placement, skilled staff with good communication, lighting was good,
neat and clean flooring. Store was bit cold. I didn’t feel loud and noise in the store.
Products & Customers: Grocery, Bakery, Food, Meal, Kitchen Appliances Etc. I found
that so many customers were buying their regular household things happily over there.
Customers can touch the products in Foodhall.
Insights: Fantastic Experience, you can call it India’s Most Innovative Store.


                                             7
8
Tanishq: Tanishq India's most trusted and fastest growing jewellery brand.
Before I enter The Store: Store was looking fabulous from outside. Door
was closed for security reasons. Everything from outside telling me that It
could be a Jewelllery store only.
Environment & Personnel: Interior, and displays extremely nice. The
atmosphere was bright, the store was clean, the salespeople were welcoming
and friendly and the bathroom was really nice. No noise and crowd was there.
Products & Customers: Jewellery & Luxury Goods, It's pretty easy and
stress-free to browse jewellery products at this location. The friendly and
welcoming staff makes a big difference. I saw many people are touching and
feeling precious gold and diamond jewelery ornaments.
Insights: Sitting area was not so relaxing. It was really good to see a high-
end security. Overall it was a friendly store with quality service.
                                       9
10
The Bombay Store: Home Decor store with a wide range of products like Wall Decor,
Wall Hangings, Cushion Covers, Fashion Accessories etc.
Before I enter The Store: The store was looking bit dark because of bad lightings.
Sign lettering was beautifully placed.
Environment & Personnel: The store reflects the Little Mismatched lifestyle of
country, creativity, individuality and innovation. Staff was helpful and skilled. Smell
was so good in the store. This store was designed so well showcasing journey down
Indian art, culture, heritage, royalty. This store has nice interior and product
placement.
Products & Customers: The store stocks Indian handicraft, teas, clothing,
hammocks, old paintings, marble and stone items, slightly overpriced stuff. I was bit
disappointed with footfalls. Products were absolutely at eye level.
Insights: It's very colorful store. Worth to visit for innovation, observation and ideas
for culture and community development.




                                           11
Mumbai Dabbawala
       12
Mumbai
Dabbawala




 13
Mumbai Dabbawala
Mumbai Dabbawala: Person Who Carry and Deliver Lunch Boxes.
Environment & Personnel: Largest Chain of Box Carrier, Door to Door
Service. They are so helpful, friendly, down to earth and patient.
Products & Customers: Home Made Lunch, Serving home made and safe
food to around 2,00,000 + office emplyees in Mumbai.
Insights: World’s Best Example of Time Management, a team of
Dabbawala supplies approx 2,00,000 Tiffin Boxes In Just 3 hrs everyday.
Labor policies, Education, Personal Insurance, these are few things which
have been accepted but not implemented yet.


                                     14
Thank You
                  Manish Swami
    15      facebook.com/mswami2002

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facebook.com/mswami2002

  • 1. Observation Lab.... Manish Swami 1 facebook.com/mswami2002
  • 2. 2
  • 3. Pantaloons: Men's & Women's Clothing Store Before I enter The Store: This store has prime location Environment & Personnel: Staff was professional, decent and helpful, music was awesome at the store. Sales people were paying attention but not to all customers. Products & Customers: Approx all Products are at eye level. It has multi-floors of Men’s & Women’s Clothes, shoes, bags, belts, accessories, etc.  Most of customers are with their family. Insights: Overall good experience. I would like to give 85 out of 100. 3
  • 4. 4
  • 5. Fabindia: A retail concept for products that are made from traditional techniques, skills and hand-based processes. Before I enter The Store: Name appearing on top of glass was bit impactful Environment & Personnel: Average flooring, traditional display, staff was ok with average communication. Lighting was not so good. No brightness on the display and overall store. Products & Customers: Cotton wears, handicraft items, customers were not happy with the pricing and products too. Insights: I observed that they extent ignore normal Indians for the sake of NRIs and Non Indians. 5
  • 6. 6
  • 7. Foodhall: India's finest food stores offering most extensive and exclusive selections of food from all around the world. Before I enter The Store: Absolutely impeccable view from Outside, was feeling good while observing this store from outside. Environment & Personnel: Love this store, their products and the customer service! Awesome product placement, skilled staff with good communication, lighting was good, neat and clean flooring. Store was bit cold. I didn’t feel loud and noise in the store. Products & Customers: Grocery, Bakery, Food, Meal, Kitchen Appliances Etc. I found that so many customers were buying their regular household things happily over there. Customers can touch the products in Foodhall. Insights: Fantastic Experience, you can call it India’s Most Innovative Store. 7
  • 8. 8
  • 9. Tanishq: Tanishq India's most trusted and fastest growing jewellery brand. Before I enter The Store: Store was looking fabulous from outside. Door was closed for security reasons. Everything from outside telling me that It could be a Jewelllery store only. Environment & Personnel: Interior, and displays extremely nice. The atmosphere was bright, the store was clean, the salespeople were welcoming and friendly and the bathroom was really nice. No noise and crowd was there. Products & Customers: Jewellery & Luxury Goods, It's pretty easy and stress-free to browse jewellery products at this location. The friendly and welcoming staff makes a big difference. I saw many people are touching and feeling precious gold and diamond jewelery ornaments. Insights: Sitting area was not so relaxing. It was really good to see a high- end security. Overall it was a friendly store with quality service. 9
  • 10. 10
  • 11. The Bombay Store: Home Decor store with a wide range of products like Wall Decor, Wall Hangings, Cushion Covers, Fashion Accessories etc. Before I enter The Store: The store was looking bit dark because of bad lightings. Sign lettering was beautifully placed. Environment & Personnel: The store reflects the Little Mismatched lifestyle of country, creativity, individuality and innovation. Staff was helpful and skilled. Smell was so good in the store. This store was designed so well showcasing journey down Indian art, culture, heritage, royalty. This store has nice interior and product placement. Products & Customers: The store stocks Indian handicraft, teas, clothing, hammocks, old paintings, marble and stone items, slightly overpriced stuff. I was bit disappointed with footfalls. Products were absolutely at eye level. Insights: It's very colorful store. Worth to visit for innovation, observation and ideas for culture and community development. 11
  • 14. Mumbai Dabbawala Mumbai Dabbawala: Person Who Carry and Deliver Lunch Boxes. Environment & Personnel: Largest Chain of Box Carrier, Door to Door Service. They are so helpful, friendly, down to earth and patient. Products & Customers: Home Made Lunch, Serving home made and safe food to around 2,00,000 + office emplyees in Mumbai. Insights: World’s Best Example of Time Management, a team of Dabbawala supplies approx 2,00,000 Tiffin Boxes In Just 3 hrs everyday. Labor policies, Education, Personal Insurance, these are few things which have been accepted but not implemented yet. 14
  • 15. Thank You Manish Swami 15 facebook.com/mswami2002

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