Best & Fresh Restaurant aims to be a leader in healthy, delicious, and environmentally-friendly dining around the world. It guarantees to use only the finest ingredients in its recipes and educate customers about nutritious dishes. The restaurant chooses the highest quality, freshest foods and organic vegetables from its closed farms. It maintains clean premises and provides fair-priced, well-prepared meals to customers of all backgrounds, especially teenagers. The strategic plan is to improve staff skills through training, motivate employees, expand the business network, and raise funds to invest capital and cut costs.