Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social identity, social love, social selling!

247 views

Published on

How to really engage with your customers? Do's, dont's and several ways to get started with social selling

Published in: Sales
  • Be the first to comment

  • Be the first to like this

Social identity, social love, social selling!

  1. 1. #SocialSelling
  2. 2. Social selling isn't just a buzzword. It's become a crucial way for successful sales teams to communicate with their prospects. It's about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals. A New B2B Imperative.
  3. 3. But, it's BTE for everyone. Best Time Ever to sell in human History
  4. 4. Customers are geotagged
  5. 5. Egosurfing, ORM, Personal Branding. A story to be told. It's about truly engaging with insights. Protocols.
  6. 6. Personal Branding in #SocialSelling
  7. 7. #DieselGate
  8. 8. #DieselGate Nope! Nope! Nope! Nope! + < Old Style Statement > x Social Media = ...
  9. 9. #DieselGate + < Style Protocol > x Social Media = ... “Our company was dishonest [...] we have totally screwed up!
  10. 10. Mando Liussi Depaoli @mandomando
  11. 11. Higher Personal Brand Exposure Larger Audience of Content Sharing Better Index of Social Reputation Higher Social Selling Results
  12. 12. mandomando
  13. 13. #SocialSelling Do’s & Dont’s
  14. 14. Dont’s • Don’t forget define measurable objectives. • Don’t begin without protocols. • Don’t start without a content strategy. • Don’t talk to people as a group. • Don’t wear a mask. • Don’t flood people online. • Don’t just “sell”
  15. 15. Break Through The Hype Of Social Selling
  16. 16. • Wall protocol • Group protocol • Content formats • Ethical boundaries • Messaging procedure • How to connect
  17. 17. Do’s • Listen carefully. • Identify your prospects. • Engage. • Calendarize. • Follow up. • Focus: talk as an expert. • Monitorize. Measure. Improve.
  18. 18. Improving the Linkedin Profile Picture
  19. 19. 5 seconds pitch 30 seconds pitch 90 seconds pitch
  20. 20. Linkedin Nearby
  21. 21. Higher Personal Brand Exposure Larger Audience of Content Sharing Better Index of Social Reputation Higher Social Selling Results
  22. 22. Social Selling is SEO + ORM + eC Be findable Be loved Be available for online business

×