How to really engage with your customers? Do's, dont's and several ways to get started with social selling

1. #SocialSelling

2. Social selling isn't
just a buzzword. It's become a crucial way
for successful sales
teams to communicate
with their prospects.
It's about leveraging your
social network to find the
right prospects, build
trusted relationships, and
ultimately, achieve your
sales goals.
A New B2B Imperative.

4. But, it's BTE for everyone.
Best Time Ever to sell
in human History

5. Customers are
geotagged

6. Egosurfing, ORM,
Personal Branding. A story to be told.
It's about truly engaging
with insights.
Protocols.

7. Personal Branding
in
#SocialSelling

8. #DieselGate

9. #DieselGate
Nope! Nope!
Nope! Nope!
+ < Old Style Statement > x Social Media = ...

10. #DieselGate + < Style Protocol > x Social Media = ...
“Our company was
dishonest [...] we
have totally
screwed up!

11. Mando Liussi Depaoli
@mandomando

12. Higher Personal Brand Exposure
Larger
Audience
of Content
Sharing
Better
Index of
Social
Reputation
Higher
Social
Selling
Results

13. mandomando

16. #SocialSelling
Do’s & Dont’s

17. Dont’s • Don’t forget define measurable objectives.
• Don’t begin without protocols.
• Don’t start without a content strategy.
• Don’t talk to people as a group.
• Don’t wear a mask.
• Don’t flood people online.
• Don’t just “sell”

20. Break Through The Hype Of Social Selling

21. • Wall protocol
• Group protocol
• Content formats
• Ethical boundaries
• Messaging procedure
• How to connect

23. Do’s • Listen carefully.
• Identify your prospects.
• Engage.
• Calendarize.
• Follow up.
• Focus: talk as an expert.
• Monitorize. Measure. Improve.

25. Improving the Linkedin Profile Picture

26. 5 seconds pitch
30 seconds pitch
90 seconds pitch

28. Linkedin Nearby

33. Higher Personal Brand Exposure
Larger
Audience
of Content
Sharing
Better
Index of
Social
Reputation
Higher
Social
Selling
Results

34. Social Selling is SEO + ORM + eC
Be findable
Be loved
Be available for online business