This document discusses e-commerce from several perspectives. It defines e-commerce as systems that support online business transactions and identifies three main types: business-to-consumer, business-to-business, and consumer-to-consumer. The buyer's perspective involves finding products, researching options, selecting vendors, and completing purchases online. Sellers use e-commerce for market research, manufacturing products, and advertising to customers. The document also outlines benefits and challenges of e-commerce, implementation considerations, electronic payment systems, security concerns, and business resumption planning.
2. Definition and Types
E-Commerce from the Buyer’s Perspective
E-Commerce from the Seller’s Perspective
Benefits and Challenges of E-Commerce
E-Commerce Implementation
Electronic Payment System
Security
Business Resumption Planning
3. Electronic commerce (e-commerce)
› Systems that support electronically executed
business transactions
› The fundamental purpose of e-commerce is
to execute transactions
4. Business-to-consumer e-commerce (B2C)
› Connects individual consumers with sellers
, cutting out the middleman
› Example : Amazon.com
Business-to-business e-commerce (B2B)
› Supports business transactions on across private
networks, the Internet, and the Web
Consumer-to-consumer e-commerce (C2C)
› Connects individual sellers with people shopping
for used items
› Example: ebay.com
5. Process of buying or acquiring goods or
services
› Realizing a need
› Researching a product
› Selecting a vendor
› Providing payment
› Accepting delivery
› Using product support
6.
7. Sellers business practices
› Market research to identify customer needs
› Manufacturing products or supplying
services that meet customer needs
› Marketing and advertising to make
customers aware of available products and
services
8.
9. Buyers enjoy the convenience of
shopping from their desktop
Playing an increasingly important role in
our personal and professional lives
Allows us to discover new and interesting
products
Allows us to find better deals
Used to monitor bank accounts and
transfer electronic funds
10.
11. Challenges
› Established businesses must alter systems and
business practices
› Security, privacy, reliability: E-commerce can
survive only if all involved can trust the
system
› Social concerns
12. E-tailing provides customers with
› Product information
› The ability to comparison shop
E-tailing options
› Set up an electronic storefront
› Lease space in a cybermall
Web site that allows users to browse through a
wide variety of products offered by several
different retailers
13.
14. Implementing e-commerce
Requires large investment and expertise
E-Commerce host
A company that takes on some or all of the
responsibility of setting up and maintaining an e-
commerce system for a business or organization
Infrastructure
E-Commerce requires significant infrastructure changes
Businesses must have employées who are technically
Savvy
15. Underestimating the amount of Web
traffic
› Leads to network stalls and long wait times
Typical e-commerce Web site
› Employs one or more server computers and
a high-speed Internet connection
Outsourcing to a Web hosting company
› Can operate 24 hours a day, 7 days a week
› Load-balancing
16. Web Server Software
› Responds to requests for Web pages
Web Server Utility Programs
› Provide statistical information about server
usage and Web site traffic patterns
E-Commerce Software
› Supports e-commerce activities
› Includes catalog management, electronic
shopping cart, and payment software
17. Web Site Design Tools
› What-you-see-is-what-you-get (WYSIWYG)
applications or wizards
Graphics Applications
› Design and create graphic elements of Web
sites
Web Site Development Tools
› Application programming interfaces (API’s)
Allow software engineers to develop Web-
driven programs
18. proximity payment system
› allows customers to transfer funds wirelessly between their
mobile device and a point-of-sale terminal
Electronic cash (e-cash or digital cash)
› Provides a private and secure method of transferring funds
from a bank account or credit card to online vendors or
individuals
› PayPal
Best-known e-cash provider
E-cash benefits
› Privacy - hides account information from vendors
› Convenient if seller cannot process a credit card
Smartcards
› Credit cards with embedded microchips that can store
and process data and can be used as electronic wallets
19.
20.
21.
22. Great pains are taken to ensure that
transaction processing systems remain in
working order
Business resumption planning (BRP)
› Takes into account every possible disaster
and provides courses of action to minimize
negative effects
› The goal is to protect data and keep key
systems operating until order is resumed