MKT 421 EDU Introduction Education--mkt421edu.com

MKT 421 Assignment Distribution channel Article Review
(sports apparel company)
FOR MORE CLASSES VISIT
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Purpose of Assignment
A well planned distribution channel system is a key component of the
marketing mix that helps meet customer demands and achieve
company goals. This assignment will analyze the role channels of
distribution have in meeting the needs of consumers in both a brick
and mortar and online retail setting.
Scenario: You work for a newly formed sports apparel company and
your manager has requested you help the company decide on the best
distribution strategy to use for its products. You have begun research
on the strategies and methods available by reviewing relevant articles
on the topic. Based on your article review, you will decide what
strategy(ies) is/are best and explain the reasoning behind your
conclusion.
Select an article from that is less than five years old on the role of
distribution channels in marketing.
Compose a 1,050- 1,200 word article review covering the following:
· Define what a distribution channel is and discuss why it is
important to the marketing process.

· Discuss the differences between direct and indirect distribution
channels.
· Introduce the article and its author(s) and give a brief summary
of its core message(s).
· Analyze the relationship distribution channels have to
maintaining a satisfied target market.
· Compare and contrast similarities and differences in distribution
strategies for online versus brick and mortar businesses. Use examples
from a company you admire or your own work life examples to
illustrate your points.
· Recommend distribution strategy(ies) for the company and what
reasoning led you to conclude this was the best solution.
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MKT 421 Assignment Understanding Marketing and
Customer Relationships (2 Papers)
www.mkt421edu.com
This Tutorial contains 2 Papers
Understanding marketing as a multi-step process relying on building
successful customer relationships is essential to helping organizations

grow and achieve their goals. This assignment defines marketing, the
customer value proposition, and creating mutually beneficial
relationships between the organization and target, as well as applies
these concepts to the student to create a personal brand.
Assignment Steps
Scenario: You have just graduated from the University with your
Bachelor's Degree. You have decided either to seek a promotion at
your current work, explore new career opportunities, or open your
own business and are using your marketing knowledge to position
yourself for career growth.
Develop a 1,050-word response to the following using the scenario
above:
· Provide a definition of marketing from the American Marketing
Association. Define the customer value proposition. Discuss the
differences between the marketing process and advertising, the goals
of creating a strong customer value proposition, and the unique
relationship that exists between company and customer.
· Use your workplace, a company you would like to work for, or
an entrepreneurial vision and apply the concepts of the customer value
proposition and relationship marketing to their operations. Introduce
who the company or business idea is and what they do. Provide
examples demonstrating how the company uses these concepts
successfully. Are there any ways they can improve in these areas?
How?
· Determine how your own personal brand links to the
organization's customer value proposition. Discuss ways you can
integrate a customer value proposition and use relationship marketing

to position yourself the best. Please share examples to illustrate your
thoughts and reasoning.
Cite a minimum of two peer-reviewed sources
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MKT 421 Entire Course
www.mkt421edu.com
MKT 421 Week 1 Apply Why We Buy a Product (2 Papers)
MKT 421 Week 4 Apply Marketing Lemonade (Part 1)
MKT 421 Week 1 Practice 4P’s of Marketing
MKT 421 Week 2 Practice Market Research Process
MKT 421 Week 3 Practice BMW Video Case

MKT 421 Week 4 Practice Final Price and Profit Equations
MKT 421 Week 4 Practice Supply Chain Video Case
MKT 421 Week 5 Practice Product Advertising at Kellogg’s
MKT 421 Week 5 Practice Google An Integrated Marketing
Communications Perspective
MKT 421 Assignment Understanding Marketing and Customer
Relationships (2 Papers)
MKT 421 Solving the Problem Five-Step Marketing Research Approach
Presentation (2 PPT)
MKT 421 Mapping the Product Life Cycle (PLC) Presentation
MKT 421 Assignment Distribution channel Article Review (sports
apparel company)
MKT 421 Signature Assignment The Entrepreneurial Marketing
Manager

MKT 421 Components of a Marketing Plan Part 1 Product, Target,
Strategy Planning, Positioning, and Brand
MKT 421 Components of a Marketing Plan Part 2 Price, Promotion,
Environment, and the Concept to Commercialization Process
MKT 421 Final Exam Guide (New, 2018)
MKT 421 Week 1 Marketing and Buying Behaviors
MKT 421 Week 4 Logistics and Distribution
-------------------------------------------------------------------
MKT 421 Final Exam Guide (New)
www.mkt421edu.com
1. Blending the firm's promotion efforts to convey a complete and
consistent message is the goal of:
Sales management communications.

Integrated promotional marketing.
Sales promotion communications.
Integrated marketing communications.
2
When an advertiser pays a fixed amount (e.g. 70 cents) each time a
Web surfer clicks on the advertiser's ad and links to the advertiser's
website, this process is called a(n):
pioneering ad.
pay-per-view.
pay-per-click.
copy thrust.
3
Marketers cannot assume that a product that meets consumer needs in
one country will do so in another. This is because:
Many wants are culturally learned.
Family life cycles may be different.
Economic wants do not influence purchases in many regions of the
world.
The purchase situations may be different.

4
Because she frequently buys books at Amazon.com, Sophie Soleil set
up an account and password at the website. Now, when she logs on
and searches for a specific book, a note pops up at the center of her
laptop screen saying: "Hello, Sophie, we have recommendations for
you," and proceeds to list other titles that Sophie might enjoy based on
her previous purchases. Amazon can remember Sophie (and her
previous purchases) because the online retailer uses:
Decoding.
Encoding.
Banners.
Cookies.
3 Marketers cannot assume that a product that meets consumer needs
in one country will do so in another. This is because:
world.

4 Because she frequently buys books at Amazon.com, Sophie Soleil set
Decoding.
Encoding.
Banners.
Cookies.
5 In which quadrant of the SWOT analysis tool does the following fit?
A firm is in a fast-growing industry.
Opportunities
Strengths
Threats
Weaknesses
6 The phrase "big data" refers to:

the top five firms in the marketing research industry.
the massive amount of data being collected and processed by today's
organizations.
marketing research data taken from Internet sources.
the use of marketing research in big marketing decisions.
7 Genetech Corp. has invested heavily to develop a patented new
product. Genetech wants to achieve a rapid return on its investment. It
probably should set a ______________ pricing objective.
Status quo
Target return
Profit maximization
Sales-oriented
8 From the perspective of macro-marketing, e-commerce specialists
CarFax (which provides vehicle history reports) and Cars.com (a
website offering auto comparison shopping) have emerged within the
auto industry because:
The role of the automotive sales person is becoming obsolete.
The market needs competitive rivals to auto dealerships.

Auto manufacturers need to sell direct to consumers.
The information they provide makes the exchange process between
producers and consumers more efficient and effective.
9 According to the concept of social responsibility, a firm has a duty
to:
Conduct business in a way that is good for society as a whole, both
now and for the future.
Communicate regularly with the public.
Place customer satisfaction above all other considerations.
Place profit above all other considerations.
10 The main difference between the "marketing department era" and
the "marketing company era" is:
Whether the whole company is customer-oriented.
More emphasis on selling and advertising in the marketing department
era.
Whether the president of the firm has a background in marketing.
More emphasis on short-run planning in the marketing company era.

11 In the 1990s, DVDs replaced audiocassettes and floppy disks as the
storage media of choice for music and computers. At which stage of
the product life cycle is the DVD today?
Sales decline
Market extinction
Market immaturity
Market introduction
12 The three basic sales tasks are:
Order-taking, missionary selling, and order-getting.
Order-taking, order-managing, and order-getting.
Order-closing, order-opening, and sales-promoting.
Order-taking, supporting, and order-getting.
13 Clearwater Office Supply sells frequently purchased office supplies
to businesses in a metropolitan area. It is a well-established company
with a large share of the market. Its promotion should probably focus
on:
Informing.

Innovators.
Reminding.
Stimulating primary demand.
14 A producer might use a "pulling policy" rather than a "pushing
policy" if:
It is offering a very "high-tech" product to a small product-market.
It has a very limited promotion budget.
Its sales force has been very successful getting wholesalers and
retailers to handle its product.
Intermediaries are reluctant to handle a new product.
15 The main difference between a "marketing strategy" and a
"marketing plan" is that:
A marketing plan includes several marketing strategies.
A marketing strategy omits pricing plans.
A marketing strategy provides more detail.
Time-related details are included in a marketing plan.

16 In the American Marketing Association's Statement of Ethics,
which ethical value stresses a firm's attempts to balance the needs of
its buyers with the interests of sellers?
Honesty
Fairness
Responsibility
Citizenship
17 A useful tool for organizing the competitor analysis is:
The competitive summary.
A competitor matrix.
Rivals chart.
The oligopoly chart.
18 Which of the following is true of direct distribution?
It reduces a producer's need for working capital.
Direct distribution always serves customer needs better and at a lower
cost.
It requires a significant investment in facilities.

Most firms selling consumer products rely on direct distribution.
19 Compared with other approaches to business, the marketing
concept is distinct in that it:
Creates a broad assortment of products.
Focuses on satisfying customers' needs.
Focuses on sales.
Produces new products and services.
20 David Oreck advertises Oreck vacuum cleaners via commercials
that run on national radio programs. He encourages consumers to
"…try my 8-pound Oreck vacuum for free for 30 days," and to return
it if they aren't satisfied. He then provides an easy-to-remember toll-
free telephone number that consumers can use to place orders.
Regarding the AIDA model, the free-trial period and availability of a
toll-free number are devices used mainly to:
Hold interest.
Arouse desire.
Obtain action.
Get attention.

21 The sales analysis of a product revealed that profits were highest
when it was initially introduced into the market with a high selling
price. However, the price was gradually reduced as it started facing
competition as substitutes entered the market. This is an example of
a(n) _____.
Introductory price dealing
Penetration price policy
Temporary price cut policy
Skimming price policy
22 Which of the following is a common cause of new product failures?
The managers worry too much about the competition.
The product fails to offer the customer a unique benefit.
The company delays putting the product on the market until it
develops a complete marketing plan.
The company tries to follow an organized new-product development
process—rather than using a faster and more spontaneous, "race-to-
market" approach.
23 Behavioral targeting:

Tries to reach target customers who are actually interested in what the
firm has to communicate.
Allows advertisers to pay only when a customer clicks on the ad and
links to the advertiser's website.
Delivers ads to consumers based on previous websites the customer
has visited.
Tries to place ads on websites that are designed to appeal to the firm's
target market.
24 TammiSoloft has itchy eyes and a stuffy nose, and suddenly
becomes aware of many TV ads for allergy products that she never
noticed before. This illustrates:
selective exposure.
reinforced cognition.
selective retention.
selective perception.
25 When a company provides its advertising agency with a statement
about a new product to use in designing an advertising campaign, and
this statement includes a description of the target market, the product
type, the primary benefits of using the product, and how this product is
different from, and better than, competitive products, what type of
statement is this?

Qualifying
Positioning
Determining
Clustering
26 The primary purpose of branding is:
To enhance package design.
To identify a product.
To boost customer satisfaction.
To prevent competitors from stealing product ideas.
27 When new product ideas are chosen based on ratings and
comments from customers, this process is called ______.
Reaction engineering
Idea engineering
Crowdsourcing
Creative resourcing

28 Most firms in the business world set their prices using:
Demand-oriented price setting.
Federal price guidelines.
Cost-oriented price setting.
Supply and demand analysis.
29 More than 600,000 loyal customers signed up in advance to
purchase the iPhone4 in an Apple store the first day it was available
for sale in the U.S. What type of response behavior were these Apple
followers demonstrating?
Routinized response
Dissonance response
Limited problem solving
Low-involvement buying
30 The advantages of working with an intermediary usually increase
when there is:
Excellent communication with customers.
A greater number of customers.

Little distance between customers.
A smaller number of competing products.
-------------------------------------------------------------------
MKT 421 Final Exam Guide (New, 2019)
www.mkt421edu.com
_________ is best defined as the process of continuously obtaining
information on events happening outside a company to recognize and
interpret possible trends that affect marketing.
Relationship marketing
Digital marketing
Customer relationship management
Environmental scanning
A __________ is often referred to as a business firm.
government agency
nonprofit organization
publicly owned organization
for-profit organization
The __________ refers to the seven stages a company goes through to
recognize opportunities and convert them into sellable services or
products

service gap analysis
strategic focus and plan
new-product process
psychographic segmentation process
__________ differentiates retail outlets depending on whether
contractual systems independent retailers or corporate chains own the
outlet.
Form of ownership
Retail servicing
Level of service
Merchandise line
Which of the following is true of the price equation?
Extra fees are not part of the price equation.
Sellers subtract the add-on charges from the list price.
The amount paid by customers is always the same as the quoted price.
Customers are more inclined to pay additionalfees than a higher list
price.
A society’s __________ represent socially or personally preferable
states of existence or modes of conduct that persist over time.
languages
symbols
values

customs
__________ segmentation is done according to an objective measurable
physical or other classification attribute of potential consumers.
Psychographic
Demographic
Behavioral
Geographic
A __________ is any word, device (shape, design, color, or sound), or
combination thereof used to differentiate a seller’s services or products
brand name
trade name
trademark
brand personality
Yes Music is the authorized distributor for products of Trompa
Instruments, a popular manufacturer of trumpets and other brass
instruments. Yes Music purchases products from Trompa and distributes
them to music stores across the country. What kind of intermediary
function does Yes Music perform for Trompa?
Managerial
Facilitating
Transactional
Logistical

The idea of the __________ describes the phases a new product goes
through in the marketplace.
product life cycle
strategic marketing process
new-product process
marketing life cycle
__________ are small downloadable software programs that work on
tablet devices and smartphones.
Algorithms
Apps
Databases
RFIDs
__________ is the combination of benefits such as convenience, quality,
and on-time delivery provided to targeted buyers by firms at a particular
price.
Customer value
Seller Value
Manufacturer value
Business value
The __________ sells a marketing plan to readers by being clear and
direct.
mission statement

executive summary
company description
strategic focus and plan
__________ relate to the effort spent in making sales.
Marketing input data
Marketing outcome data
Observational data
Primary data
What is the difference between a marketing plan and a business plan?
A marketing plan deals with marketing actions, whereas a business plan
addresses the entire organization.
A marketing plan contains a description of an organization, whereas a
business plan does not contain any description.
A marketing plan contains details on operations, research, and
manufacturing, whereas a business plan does not.
A marketing plan addresses the financial projections of an organization,
whereas a business plan does not
Darby’s Burgers Ltd. uses the best quality meats in its burgers.
However, this fact is not being marketed well to its potential consumers,
leading to a decline in sales. There is a growing demand for quality
meat products among the health-conscious that could work in Darby’s
favor. However, Darby’s must compete with fast-food chains that offer
burgers at low prices. Which of the following statements describes
Darby’s weakness according to SWOT analysis?

There is a growing demand for quality meat products among the health-
conscious.
Darby’s must compete with fast-food chains that offer cheap burgers.
Darby’s quality is not well-marketed or advertised to its potential
consumers.
Darby’s uses good quality meats in its burgers.
__________ is the act of using quotas or tariffs to shield one or more
industries within a country’s economy from foreign competition.
Commercialism
Centralism
Provincialism
Protectionism
The __________ of the environment include the population and
culture’s demographic characteristics.
technological forces
competitive forces
social forces
economic forces
The trade of offerings of value between a buyer and a seller, resulting in
mutual benefit, is called a(n) __________.
exchange
advertisement

communication
marketing mix
The shares of Agro Textiles Ltd. are valued lower than its competitors.
To increase its value, the company decides to study its current situation
and see how it can improve itself. Which of the following strategic
marketing processes should be used by Agro to analyze its situation?
Marginal analysis
Break-even analysis
Business portfolio analysis
SWOT analysis
A __________ is when manufacturers direct their promotional efforts
toward channel partners to convince them to order and stock products.
multi-marketing strategy
pull strategy
push strategy
skimming strategy
What is the difference between advertising and personal selling?
Advertising is always a paid activity to sell a product, whereas personal
selling involves no direct payment to sellers.
Advertising can control the amount of wasted coverage, whereas
personal selling cannot control the amount of wasted coverage.

Advertising does not have an immediate feedback loop, whereas
personal selling does because of direct interaction with potential
consumers.
Advertising uses customized interaction between sellers and potential
consumers, whereas personal selling sells to a large group of potential
consumers.
__________ is an activity that creates, communicates, and delivers
products and services that benefit an organization, its stakeholders, its
customers, and society as a whole.
Marketing
Advertising
Purchasing
Manufacturing
What is the difference between primary and secondary data?
Primary data are newly collected facts and figures for a project,
whereas secondary data are facts and figures recorded prior to a
current project.
Primary data relate to the results of marketing efforts, whereas
secondary data relate to the effort spent in making sales.
Primary data relate to the effort spent in making sales, whereas
secondary data relate to the results of marketing efforts.
Primary data are facts and figures recorded prior to a current project,
whereas secondary data are newly collected facts and figures for a
project.

What must an organization use to determine its position respective to the
competition during the new-product strategy development stage?
Strategic focus and strategic plan
Promotion and price strategy
Geographic and demographic segmentation
SWOT analysis and environmental scanning
Banana Technologies Inc. operates through brick-and-mortar stores
that allow customers to personally check the brand’s computers and ask
questions about its products. Upon purchase of any of its computers, the
company allows the customers to return to the store for free
consultations up to one year while also providing free software
upgrades. Which marketing strategy is Banana Technologies Inc.
following?
Niche marketing
Digital marketing
Relationship marketing
Guerilla marketing
At the __________ level the top management of a company directs the
overall strategy for the whole company.
strategic business unit
functional
human resources
corporate

Which of the following is true of economic development considerations?
A company must understand whether a country has a mixed economy or
a more agricultural economy.
A company must weigh the average income of a country’s consumers.
A company must consider a country’s communications, distribution, and
transportation systems.
A company must recognize a country’s currency exchange rates and
price its products accordingly.
Which of the following is a step in the planning stage of the strategic
marketing process?
The implementation phase
The results program
The evaluation phase
The marketing program
__________ segmentation is done according to where potential
consumers live or work
Behavioral
Demographic
Psychographic
Geographic
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MKT 421 Final Exam Guide

www.mkt421edu.com
1. Blending the firm's promotion efforts to convey a complete and
consistent message is the goal of:
Sales management communications.
Integrated promotional marketing.
Sales promotion communications.
Integrated marketing communications.
2
When an advertiser pays a fixed amount (e.g. 70 cents) each time a
Web surfer clicks on the advertiser's ad and links to the advertiser's
website, this process is called a(n):
pioneering ad.
pay-per-view.
pay-per-click.
copy thrust.
3

Marketers cannot assume that a product that meets consumer needs in
one country will do so in another. This is because:
world.
4
Because she frequently buys books at Amazon.com, Sophie Soleil set
Decoding.
Encoding.
Banners.
Cookies.

3 Marketers cannot assume that a product that meets consumer needs
in one country will do so in another. This is because:
world.
4 Because she frequently buys books at Amazon.com, Sophie Soleil set
Decoding.
Encoding.
Banners.
Cookies.
5 In which quadrant of the SWOT analysis tool does the following fit?
A firm is in a fast-growing industry.

Opportunities
Strengths
Threats
Weaknesses
6 The phrase "big data" refers to:
the top five firms in the marketing research industry.
the massive amount of data being collected and processed by today's
organizations.
marketing research data taken from Internet sources.
the use of marketing research in big marketing decisions.
7 Genetech Corp. has invested heavily to develop a patented new
product. Genetech wants to achieve a rapid return on its investment. It
probably should set a ______________ pricing objective.
Status quo
Target return
Profit maximization
Sales-oriented

8 From the perspective of macro-marketing, e-commerce specialists
CarFax (which provides vehicle history reports) and Cars.com (a
website offering auto comparison shopping) have emerged within the
auto industry because:
The role of the automotive sales person is becoming obsolete.
The market needs competitive rivals to auto dealerships.
Auto manufacturers need to sell direct to consumers.
The information they provide makes the exchange process between
producers and consumers more efficient and effective.
9 According to the concept of social responsibility, a firm has a duty
to:
Conduct business in a way that is good for society as a whole, both
now and for the future.
Communicate regularly with the public.
Place customer satisfaction above all other considerations.
Place profit above all other considerations.
10 The main difference between the "marketing department era" and
the "marketing company era" is:

Whether the whole company is customer-oriented.
More emphasis on selling and advertising in the marketing department
era.
Whether the president of the firm has a background in marketing.
More emphasis on short-run planning in the marketing company era.
11 In the 1990s, DVDs replaced audiocassettes and floppy disks as the
storage media of choice for music and computers. At which stage of
the product life cycle is the DVD today?
Sales decline
Market extinction
Market immaturity
Market introduction
12 The three basic sales tasks are:
Order-taking, missionary selling, and order-getting.
Order-taking, order-managing, and order-getting.
Order-closing, order-opening, and sales-promoting.
Order-taking, supporting, and order-getting.

13 Clearwater Office Supply sells frequently purchased office supplies
to businesses in a metropolitan area. It is a well-established company
with a large share of the market. Its promotion should probably focus
on:
Informing.
Innovators.
Reminding.
Stimulating primary demand.
14 A producer might use a "pulling policy" rather than a "pushing
policy" if:
It is offering a very "high-tech" product to a small product-market.
It has a very limited promotion budget.
Its sales force has been very successful getting wholesalers and
retailers to handle its product.
Intermediaries are reluctant to handle a new product.
15 The main difference between a "marketing strategy" and a
"marketing plan" is that:
A marketing plan includes several marketing strategies.

A marketing strategy omits pricing plans.
A marketing strategy provides more detail.
Time-related details are included in a marketing plan.
16 In the American Marketing Association's Statement of Ethics,
which ethical value stresses a firm's attempts to balance the needs of
its buyers with the interests of sellers?
Honesty
Fairness
Responsibility
Citizenship
17 A useful tool for organizing the competitor analysis is:
The competitive summary.
A competitor matrix.
Rivals chart.
The oligopoly chart.
18 Which of the following is true of direct distribution?

It reduces a producer's need for working capital.
Direct distribution always serves customer needs better and at a lower
cost.
It requires a significant investment in facilities.
Most firms selling consumer products rely on direct distribution.
19 Compared with other approaches to business, the marketing
concept is distinct in that it:
Creates a broad assortment of products.
Focuses on satisfying customers' needs.
Focuses on sales.
Produces new products and services.
20 David Oreck advertises Oreck vacuum cleaners via commercials
that run on national radio programs. He encourages consumers to
"…try my 8-pound Oreck vacuum for free for 30 days," and to return
it if they aren't satisfied. He then provides an easy-to-remember toll-
free telephone number that consumers can use to place orders.
Regarding the AIDA model, the free-trial period and availability of a
toll-free number are devices used mainly to:

Hold interest.
Arouse desire.
Obtain action.
Get attention.
21 The sales analysis of a product revealed that profits were highest
when it was initially introduced into the market with a high selling
price. However, the price was gradually reduced as it started facing
competition as substitutes entered the market. This is an example of
a(n) _____.
Introductory price dealing
Penetration price policy
Temporary price cut policy
Skimming price policy
22 Which of the following is a common cause of new product failures?
The managers worry too much about the competition.
The product fails to offer the customer a unique benefit.
The company delays putting the product on the market until it
develops a complete marketing plan.

The company tries to follow an organized new-product development
process—rather than using a faster and more spontaneous, "race-to-
market" approach.
23 Behavioral targeting:
Tries to reach target customers who are actually interested in what the
firm has to communicate.
Allows advertisers to pay only when a customer clicks on the ad and
links to the advertiser's website.
Delivers ads to consumers based on previous websites the customer
has visited.
Tries to place ads on websites that are designed to appeal to the firm's
target market.
24 TammiSoloft has itchy eyes and a stuffy nose, and suddenly
becomes aware of many TV ads for allergy products that she never
noticed before. This illustrates:
selective exposure.
reinforced cognition.
selective retention.
selective perception.

25 When a company provides its advertising agency with a statement
about a new product to use in designing an advertising campaign, and
this statement includes a description of the target market, the product
type, the primary benefits of using the product, and how this product is
different from, and better than, competitive products, what type of
statement is this?
Qualifying
Positioning
Determining
Clustering
26 The primary purpose of branding is:
To enhance package design.
To identify a product.
To boost customer satisfaction.
To prevent competitors from stealing product ideas.
27 When new product ideas are chosen based on ratings and
comments from customers, this process is called ______.

Reaction engineering
Idea engineering
Crowdsourcing
Creative resourcing
28 Most firms in the business world set their prices using:
Demand-oriented price setting.
Federal price guidelines.
Cost-oriented price setting.
Supply and demand analysis.
29 More than 600,000 loyal customers signed up in advance to
purchase the iPhone4 in an Apple store the first day it was available
for sale in the U.S. What type of response behavior were these Apple
followers demonstrating?
Routinized response
Dissonance response
Limited problem solving
Low-involvement buying

30 The advantages of working with an intermediary usually increase
when there is:
Excellent communication with customers.
A greater number of customers.
Little distance between customers.
A smaller number of competing products.
-------------------------------------------------------------------
MKT 421 Mapping the Product Life Cycle (PLC)
Presentation
www.mkt421edu.com
MKT 421 WEEK 3 Mapping the Product Life Cycle (PLC) Presentation
The Product Life Cycle (PLC) is a vital component of the marketing
plan. Monitoring products and services as they flow through this process
helps marketing managers adjust their marketing strategies to keep
products and services thriving for as long as possible. Monitoring this
cycle helps companies and organizations continue to maximize the value
of their products and services with their target over time. The purpose of
this assignment is to give students the opportunity to understand how

each stage in the PLC creates a need for adjustment to marketing
strategies and allows students to assess what action(s) need to be taken.
Assignment Steps
Resources: Marketing: Ch. 1: pg. 4-10; Ch. 2: pg.40-46, 54-69; Ch. 11:
pg. 292-309 :
Scenario: You currently work as the marketing manager of your favorite
company/organization and manage the success of one of its products or
services. Your responsibility is to monitor the stages of the Product Life
Cycle (PLC) and adjust the marketing strategies as needed for your
product to thrive for as long as possible. At each stage, you assess
changes you need to make to the product, price strategy, as well as
competition and profit.
Create a 10- to 20-slide (not counting cover slide or reference slide)
Microsoft® PowerPoint®presentation with speaker’s notes covering the
following criteria:
Develop a slide setting the theme and goals of the presentation.
Define and discuss the PLC concept and its importance to marketing
managers.
Define and discuss what role pricing strategy has in marketing and how
marketing mangers decide what strategy to use.
Describewhat company/organization and product/service you are using.
Create one slide for each of the four stages of the PLC describing the
stage and analyzes the implications each stage may have on price
strategy, product, competition, and profit for your selected
product/service. Use the product/service you selected to illustrate each
stage as it is discussed with original examples.

Discuss the reasoning behind why the PLC is important to marketing
managers and share examples of possible implications if it is not
monitored.
Cite a minimum of two peer-reviewed sources with one coming from the
textbook or the University Library. Use in-text citations in the
presentation slides and speaker’s notes to demonstrate your research.
Format your presentation consistent with APA guidelines.
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MKT 421 Signature Assignment The Entrepreneurial
Marketing Manager
www.mkt421edu.com
A well planned distribution channel system is a key component of the
marketing mix that helps meet customer demands and achieve
company goals. This assignment will analyze the role channels of
distribution have in meeting the needs of consumers in both a brick
and mortar and online retail setting.
Scenario: You work for a newly formed sports apparel company and
your manager has requested you help the company decide on the best

distribution strategy to use for its products. You have begun research
on the strategies and methods available by reviewing relevant articles
on the topic. Based on your article review, you will decide what
strategy(ies) is/are best and explain the reasoning behind your
conclusion.
Select an article from that is less than five years old on the role of
distribution channels in marketing.
Compose a 1,050- 1,200 word article review covering the following:
· Define what a distribution channel is and discuss why it is
important to the marketing process.
· Discuss the differences between direct and indirect distribution
channels.
· Introduce the article and its author(s) and give a brief summary
of its core message(s).
· Analyze the relationship distribution channels have to
maintaining a satisfied target market.
· Compare and contrast similarities and differences in distribution
strategies for online versus brick and mortar businesses. Use examples
from a company you admire or your own work life examples to
illustrate your points.
· Recommend distribution strategy(ies) for the company and what
reasoning led you to conclude this was the best solution.
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MKT 421 Solving the Problem Five-Step Marketing
Research Approach Presentation
www.mkt421edu.com
The purpose of this assignment is to place students in the active role of
a marketing manager with a problem threatening the organization's
survival. Students will respond to a specific scenario that requires
them to address the concepts both critically and creatively to solve the
scenario's dilemma.
Scenario: You are the marketing manager for a local nonprofit charity
whose funding is based on membership fees. You've noticed a severe
drop in new memberships and a decline in repeat memberships, which
is threatening your organization's ability to survive and grow. You
have decided to implement the Five-Step Marketing Research Process
to help understand the problem and create solution strategies to
implement.
Create a 10- to 20-slide (not counting the cover slide and reference
slide) Microsoft® PowerPoint® presentation with speaker's notes on
the Five-Step Marketing Research Approach detailing how you will
use each step to solve the membership issue the local nonprofit charity
is facing.
Address the following in your role as marketing manager:

· Define the Five-Step Marketing Research Approach and discuss
the importance of research in marketing.
· Describe each step of the Marketing Research Approach (one
slide for each step) in detail including its goal, and create an example
aligned to the scenario above to illustrate how that stage would be
implemented toward the problem's solution.
· Define the two types of research data this process gathers and
their pros and cons. Share examples of each type that would be useful
in solving the scenario.
· Compare and contrast the Five-Step Process with two alternative
methods for conducting marketing research. What are the pros and
cons of each?
· Define what it means to differentiate a service and provide an
example to illustrate how the local nonprofit charity in the scenario
can use the strategy to help increase target market interest.
· Explain how differentiation will help position the organization.
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MKT 421 Week 1 Apply Why We Buy a Product (2 Papers)
www.mkt421edu.com
Scenario: You are sitting in your home and you pick up a package of
Oreos™ (or some other product of your choosing). After realizing that
you have purchased this product for years, you wonder, “Why do I feel

so strongly about this product?” You remember your readings from
Marketing class and decide to figure out why you feel strongly about
this product using the 4 P’s of Marketing and Marketing Strategy
concepts.
Develop a 700- to 1,050-word response using the scenario above and
answer the following questions:
What is it about this product that appeals to me? Who are the people like
me that are buying this product? (e.g. demographics, consumer
characteristics, buyer behavior)
How do marketers strategically plan to market these products to me?
Why does the price of this product seem to be of equal value for the
satisfaction that I receive when consuming/using this product?
How does this product get from the manufacturer to the place I can buy
it?
What promotional activities compel me to buy this product?
What do the answers to these questions tell you about the presumed
target market and its relation to the controllable 4 P’s of marketing?
What social, environmental, and regulatory forces must this product’s
marketers overcome to get this product to the customer?
Click the Assignment Files tab to submit your assignment.
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MKT 421 Week 1 Discussion Question 1

www.mkt421edu.com
Select an organization with which you are familiar. How does your
selected organization use the different components of the marketing
mix? How does the marketing mix affect the development of your
selected organization’s marketing strategy and tactics? How can your
selected organization use quantifiable elements to evaluate, monitor,
and control marketing effectiveness?
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www.mkt421edu.com
Assume you are the newly hired marketing manager of a company. As
you spend time with other peer marketing managers, you realize that
the company doesn’t place an emphasis on planning within the
marketing organization. Why is planning important in marketing?
What are the essential components of a marketing plan? How would
you convince your supervisor that the marketing department should
produce formal marketing plans?
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MKT 421 Week 1 Elevator Pitch (2 Papers)
www.mkt421edu.com
Create a 700-word elevator pitch that includes the following:
§ Summarize your background and what makes you unique (your
competitive advantage/differentiation) in a one-paragraph elevator
pitch.
§ Identify three to four companies for whom you want to work (your
target market and how you can fulfill its needs/wants), and how you
think your skill set will benefit them.
Format your assignment consistent with APA guidelines.
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MKT 421 Week 1 Individual Assignment Defining
Marketing
www.mkt421edu.com

Resource: University Library
Write a 700- to 1,050-word paper in which you define marketing.
Include in your paper your personal definition of marketing and
definitions from two different sources. Based on these definitions,
explain the importance of marketing in organizational success.
Provide at least three examples from the business world to
support your explanation. Properly cite sources used in the
paper.
Format your paper consistent with APA guidelines.
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MKT 421 Week 1 Individual Assignment Favorite Brand
Paper (2 Papers) (New)
www.mkt421edu.com
This tutorial contains 2 different papers
Write a 750- to 1,000-word paper in which you identify your favorite
brand and explain why it is your favorite. In the paper you should do
the following:

Identify a brand about which you are passionate.
Explain a minimum of three reasons why you are passionate about
this brand.
Respond to the following questions:
Is the company successful in building loyal customer relationships
across different groups?
Why or why not?
Identify at least two other competitors in the same industry, and
explain why you prefer your selected brand over the competitors.
Cite a minimum of three sources from popular media (magazines,
newspaper, and online media) that illustrate your points.
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www.mkt421edu.com
Marketing is really a study in behaviors: what do we consume and why.
As you start to sink your teeth into some new concepts within marketing,
reflect for a moment about your own buying behaviors. Can you
identify the determining dimension or dimensions of your own personal

characteristics that explain why you bought each of the specific brands
you did in your most recent purchase of all of these items. Be sure to tell
what brand and why.
WHAT BRAND WHY
a quick-stop beverage
your personal shampoo
any item of clothing
a subscription service (such as broadcast, print, ISP, cellular)
larger, more expensive item, such as a bicycle, TV, camera, automobile,
or boat
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MKT 421 Week 1 Practice 4P’s of Marketing
www.mkt421edu.com
Complete the “4P’s of Marketing” click and drag in Connect.
Note: You have unlimited attempts to complete this assignment.
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MKT 421 Week 2 Assignment Elements Of A Marketing
Plan Paper (2 Papers)

www.mkt421edu.com
Review the video case study "Geek Squad: A New Business for a New
Environment" on pp. 88-89 in your textbook. Keep this case study in
mind as you complete this assignment.
Write a 700- to 1,050-word paper using your company or one with
which you are familiar (if you prefer, your facilitator can assign one to
you). Answer the following questions for your chosen organization.
In your opinion, what are the specific key environmental forces that
created an opportunity for your company?
Have there been changes in the purchasing patterns of your
organization's target market in recent years?
Conduct an environmental scan for your chosen company to identify
key trends. For each of the five environmental forces (social,
economic, technological, competitive, and regulatory), identify trends
likely to influence your company's marketing efforts and product
offering in the future.
What differentiation strategy should your company undertake to
encourage their target market to choose them over other competitors?
In your analysis, what lessons might you learn from the Geek Squad
case study?

What recommendations can you offer up to Geek Squad?
Include at least three references, at least one of which must come from
the University Library.
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www.mkt421edu.com
What is marketing research? How has the Internet affected marketing
research? As a part of your answer, address time, cost, approaches,
and validity. Why is marketing research important to developing
marketing strategy?
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www.mkt421edu.com
What is competitive intelligence? What is the importance of
competitive intelligence and analysis in modern-day marketing? How
can a company’s marketing organization ensure that it is able to

identify newly emerging competitors in time to plan and execute an
effective marketing strategy in response to these competitors?
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MKT 421 Week 2 Individual Assignment Marketing Mix
Presentation (2 PPT)
www.mkt421edu.com
This Tutorial contains 2 Different PPT
Select a company currently experiencing marketing changes.
Create a 6-slide Microsoft® PowerPoint® presentation (including a
title slide) that analyzes that company's marketing mix:
Each of the four P's should be addressed on its own slide.
The final slide should analyze the changes this company is
experiencing and the driving forces behind the changes.
Use the Wall Street Journal database in the University Library to
facilitate your research of the company.
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MKT 421 Week 2 Individual Assignment Marketing Mix

www.mkt421edu.com
Resources: University Library, Internet
Write a 1,400- to 1,750-word paper in which you describe the elements
of the marketing mix (product, place, price, and promotion).
In addition, select an organization with which you are familiar and
describe how each one of the four elements of the marketing mix
affects the development of the organization’s
marketing strategy and tactics.
Describe how each element is implemented.
Specifically identify your selected organization and the industry in
which it exists.
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MKT 421 Week 2 Individual Assignment Personal Branding
Plan Paper (2 Papers)
www.mkt421edu.com
This Tutorial contains 2 Different Papers
Write a 750- to 1000-word paper that does the following:
Summarizes your background and what makes you unique in a 1-
paragraph elevator pitch
Identifies 3 to 4 companies you want to work for, and an explanation
as to why
Identifies the best methods for contacting those companies and
engaging those who might influence the hiring decision
-------------------------------------------------------------------
MKT 421 Week 2 Practice Market Research Process
www.mkt421edu.com
Watch the “Market Research Process” video in Connect.

Answer the questions that follow.
Note: You have unlimited attempts to complete this assignment.
-------------------------------------------------------------------
MKT 421 Week 2 Team Assignment Marketing Plan Phase
1
www.mkt421edu.com
Create a new product or service for an existing organization. This
product or service will be the basis for your Marketing Plan
Paper. Obtain your instructor’s approval of your product or
service before beginning this project.
Write a 1,400- to 1,750-word paper to include the following:
• An overview of the existing organization
• A description of the new product or service
• An explanation of the importance of marketing to your
selected organization’s success
• A SWOTT (Strengths, Weaknesses, Opportunities, Threats,

and Trends) analysis on the new product or service
• The marketing research approach you would use to develop
the marketing strategy and tactics for this new product or
service
Refer to the Marketing Plan Outline listed on the student website
for the general framework of the Marketing Plan.
-------------------------------------------------------------------
MKT 421 Week 3 Assignment Positioning Presentation
(New, 2 PPT)
www.mkt421edu.com
This Tutorial contains 2 Presentations
Using the same company you chose for your Week 2 assignment,
choose a product or service the company offers on which to focus.
Identify the important attributes for your chosen product and select
two key variables for your perceptual map.

Prepare a perceptual map for your chosen product/brand and using a
minimum of seven competitors, rank each product/brand on the two
variables based on how they are positioned in the consumers' minds.
Explain why you placed each competitor on its particular spot on the
map, and how you might strengthen your chosen product/brand's
position in the minds of the target market.
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with
notes including the following:
• Develop a Summary slide.
• Explain the target market (be specific and address all four
segmentation variables - demographic, geographic, psychographic and
behavioral).
• Identify a Perceptual map.
• Explain the Map placement.
• Identify your references.
Format your assignment consistent with APA guidelines.
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www.mkt421edu.com

Select a product with which you are familiar. What stage is your
selected product at in the product life cycle? Provide rationale for your
answer. Based on your knowledge of the product life cycle, what types
of changes will occur to your selected product as it continues through
the product life cycle? How will this affect the marketing of your
selected product?
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www.mkt421edu.com
Select a product or service. Then select three different organizations
that provide your selected product or service and compare the prices
associated with your selected product or service. What is the difference
between the prices among the different organizations? What is the
rationale for this difference?
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MKT 421 Week 3 Individual Assignment Marketing
Research Paper
www.mkt421edu.com

Resources: University Library, Kudler Fine Foods Virtual
Organization
Use the Virtual Organization link on the student website to
access additional company information on Kudler Fine Foods.
Write a 1,050- to 1,400-word paper in which you justify the
importance of marketing research in the development of Kudler
Fine Food’s marketing strategy and tactics, and identify the areas
where additional market research is needed. Analyze the
importance of competitive intelligence and analysis in regards to
the development of Kudler Fine Food’s marketing strategy and
tactics.
-------------------------------------------------------------------
MKT 421 Week 3 Individual Assignment Perceptual Map
Presentation (2 Sets) (New)
www.mkt421edu.com
Review "perceptual mapping" located on the Week 2 ERR page.

Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic
Marketing.
Select an industry with many competitors.
Select two key variables that segment the competition.
Complete a perceptual map that includes a minimum of 10 competitors
from that same industry. Explain why you placed each competitor on
its particular spot on the map.
Use the MarketLine database and Wall Street Journal in the
University Library to facilitate your research of the company.
Create a 10- to 15-slide Microsoft® PowerPoint® presentation with
your map and competitor explanations. Include a summary slide at the
beginning of your presentation.
-------------------------------------------------------------------
MKT 421 Week 3 Practice BMW Video Case
www.mkt421edu.com

Complete the “BMW” video case in Connect.
Answer the questions that follow.
Note: You have unlimited attempts available to complete this
assignment
-------------------------------------------------------------------
MKT 421 Week 3 Team Assignment Marketing Plan Phase
2
www.mkt421edu.com
Use the product or service you selected for your Marketing Plan:
Phase I Paper.
Write a 1,400- to 1,750-word paper in which you address the
following:
• Identify the segmentation criteria that will affect your target market
selection. Identify your target market.

• Describe the organizational buyers and consumers of your product or
service and the factors that influence their purchasing decisions.
Discuss how these factors will affect
your marketing strategy.
Analyze current competitors and define the competitive landscape for
your product or service.
-------------------------------------------------------------------
MKT 421 Week 3 Team Assignment Strategy and
Positioning Paper (2 Papers) (New)
www.mkt421edu.com
Select a new product or service that will be launched by either an
existing organization or one you will create. This product or service
will serve as the basis for the Marketing Plan you will write
throughout the course.
Obtain your instructor's approval of your product or service before
beginning this project.

Write a 2,800- to 3,500-word paper that includes the following:
An overview of the organization
A description of the product or service
A SWOT analysis of the organization and offering
A competitive analysis of the organization and offering using Porter's
five competitive forces model
The criteria you will use to segment your market and select your target
market including geographic, demographic, psychographic, and
behavioral factors
A description of your target market
Needs that cause your target market to buy including emotional and
logical drivers
A written positioning statement that identifies:
Your target market
The needs that drive purchase
Your organization's industry category
How your organization solves the target's needs
Your organization's competition
What makes your organization different from its competition
Include sources of secondary research that support your analysis.

-------------------------------------------------------------------
www.mkt421edu.com
Scenario: Your team is looking for a way to make some revenue as
either a for-profit or not-for-profit organization. This organization can
market locally, nationally, or internationally. The product that you have
decided to sell is lemonade. To make the endeavor work, you will have
to define a marketable form of the drink and decide on a target market.
Your marketing team’s mission is to prove the company’s goals will be
met by providing research, strategy development, and the reason why
this form of the product is viable. For this part of the project report on
the following:
Target market
Product’s definition to the target market
Viable pricing strategy
Brand’s position in the competitive environment
Complete the Marketing Lemonade Worksheet.

Note: Grades are awarded based upon individual contributions to the
Learning Team assignment. Each Learning Team member receives a
grade based upon his/her contributions to the team assignment. Not all
students may receive the same grade for the team assignment.
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