MENA Cristal Festival / Program 2013


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MENA Cristal Festival / Program 2013

  1. 1. PROGRAM CRISTAL LAB FROM CONTENT TO DISTRIBUTION AND DATA: TIME FOR A NEW EXPANSION “You never change things by fighting the existing reality.To change something, build a new model that make the existing model obsolete” Buckminster Fuller 5-7 February 2013 Mzaar Kfardebian (Lebanon) Premium Partner:
  2. 2. Tuesday 5 February 20139am-12.30am // Welcome of delegates – Intercontinental Mzaar LobbyWithdraw of the passes, festival’s bags, catalogue, program…10.00 – 11.30 am // Showcase of the Europe Cristal Festival winnersShowcase of the winning campaigns at the Europe Cristal Festival 2012 in Media,Consumer Marketing, Integrated & Brand Entertainment (worldwide).11.30 – 12.30 // Keynote opening conferenceSpeaker TBC1pm – 2.30pm // OFFICIAL LUNCH – Intercontinental – The potential of Big Data for Brands & Agencies.Speaker TBC3.30pm// Case study: Reinventing Direct Marketing in the Digital Marketing area.Eric TROUSSET, General Manager in charge of studies and Marketing - MediapostAdvertisingFacing Digital growth, the French Post decides 3 years ago to create a Media Sales house,MEDIAPOST Publicité, to reinforce and to promote Direct Mail as a Media. Changingexisting model means breaking the wall between above-the- line and below- the- line. Eachtouchpoints may be considered as a Media. It means involving and engaging media agencieswith Media they never bought before: direct mail and door drop. Mediapost will share theirexperience of their new model which is fighting the crisis.4.15pm // How Digital, in a context of economic uncertainty, become a fantasticsource of growth for brands, agencies and media?Alain HEUREUX, President & CEO – IAB Europe5pm // KeynoteMarc SCHADER – Global Chief Commercial Officer - Havas Media Worldwide5.30pm – Awards ceremony Room // Keynote Conference7pm // OFFICIAL NETWORKING COCKTAIL8pm // OFFICIAL DINNER at Montagnou RestaurantOffered by JWT
  3. 3. Wednesday 6 February 201310.00 – 11.30 am // Showcase of the Europe Cristal Festival winnersShowcase of the winning campaigns at the Europe Cristal Festival 2012 in Digital & Mobile,Design and Production.12am – Auditorium // ConferenceFrederic JOSEPH, Chief Executive Officer – Performics EMEA1pm // OFFICIAL LUNCH – Intercontinental Restaurant3pm – Auditorium // Conference FacebookJonathan LABIN, Country Manager MENA - Facebook4pm – Ceremony room // ConferenceTom BOWMAN, VP Global Strategy & Sales Operations – BBC Worldwide5pm – Ceremony room // ConferenceManuel DIAZ, President – EmakinaEmakina is a leading full digital service agency, and Manuel is taking part actively partin reshaping the French digital landscape. He has also been in charge of the digitalstrategy of the Nicolas Sarkozy and his movement UMP for the 2012 FrenchPresidential elections.6.30pm // OFFICIAL NETWORKING COCKTAILOffered by Mindshare:8pm // AWARDS CEREMONY Cyber&Mobile, Promo&Direct, Media, Production,Future is Now & Young Cristal.Introduction by Christian CAPPE10pm // OFFICIAL DINNEROffered by Impact BBDO
  4. 4. Thursday 7 February 201310.00 – 11.30 am // Showcase of the Europe Cristal Festival winnersShowcase of the winning campaigns at the Europe Cristal Festival 2012 in Film, Radio,Press, Outdoor, Print Craft, Future is now.11.30am – 12pm– Auditorium // Cristal Club Session Presentation of the 2011 Cristal Clubs actionsChristian Cappe, CEO - Cristal Festival Network Presentation Young Cristal Award and Arabic Culture CristalBy the Creative Cristal Club Beirut12am – Ceremony room // “10 Ways for 1 million returns”Farid CHEHAB, Honorary chairman & Advisor to the board - Leo Burnett MENA & Author of« A Bet for a National Conscience »1pm // OFFICIAL LUNCH – Intercontinental restaurantOffered by Leo Burnett2.30pm – Auditorium // Debate: Ad Exchanges: Too early or too good to be true?Speakers Tbc3.30pm // Yahoo!Maktoob conference4.30pm // International Creative Showcase: What is a good idea?Leading creative people and jury members will present their 5 favorite campaigns and howthey think to create “the best idea”!7pm // OFFICIAL NETWORKING COCKTAILOffered by Yahoo!Maktoob8.30pm // CLOSING GALA DINNER & AWARDS CEREMONY for Film, Print,Outdoor, radio, Integrated, Corporate & PRReward of the Media Business Man of the YearReward of the Advertisers Grand Cristal & Arabic Culture Cristal.11pm // CLOSING AFTER PARTY at Montagnou