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Internal
Communications
Europe 2015
Conference: 30 June 2015
Post-conference workshops: 1 July 2015
Movenpick City Centre, Amsterdam
FEATURING LEADING
EUROPEAN SPEAKERS:
Evolvingcross-culturalinternal
communicationsandemployee
engagementstrategiesinthedigitalera
Julia Hart
Director of Global
Communications
AkzoNobel
Julie
Soderlund
Vice President,
Communications
Philip Morris
International
Louise Seest
Head of Internal
Communications
Danske Bank
Bart
Peelmans
Head of Internal
Communications
Carrefour
Natasha
Gowans
Senior Internal
Communications
Manager, EMEA
Linkedin
Muriel Pineau
Head of
Global Internal
Communications
and Social Media
APM Terminals
Book early for biggest savings!

2. @PRWeekConf
#ICEurope
www.internalcommsconference.com
Brought to you by PRWeek, Brand Republic and
Campaign, the inaugural Internal Communications
Europe conference will provide you with strategic advice,
practical solutions and new ideas to develop your internal
communications strategies and cross-cultural employee
engagement programmes.
JOIN YOUR PEERS FROM ACROSS EUROPE
AND DIG DEEP INTO:
How social and digital is reshaping European internal
communications
Translating and embedding leadership, culture and
vision across different sectors and European cultures
Developing the right channels strategy for your
audience and harnessing the latest innovative tools
and techniques, such as social, apps and intranets
Communicating with hard-to-reach and remote
employees
Maintaining employee engagement through your
journey of change
Measuring and demonstrating real business benefits
of internal communications, and impact it can have in
your organisation
Cross-industry VPs, Directors, Heads, Managers,
Executives, and Specialists of:
Internal Communications
Employee Engagement
Country / Global / Europe / EMEA Internal
Communications
European Communications
Corporate Responsibility / CSR
Organisational Change Management
Business Transformation
HR / HR Communications
Channels / Internal Communications Channels
Intranet
Leadership Messaging
“This conference was jam-packed
with content!”
“A fantastic day – great to focus
on IC challenges facing many
professionals.”
“Incredibly valuable. Great
examples, some very inspiring
speakers.”
“An inspirational day – looking
forward to getting back to the
office and communicating
innovatively.”
“The chance to get some great
ideas.”
WHAT YOUR PEERS SAID
ABOUT OUR PREVIOUS
INTERNAL COMMS EVENTS:
WHO SHOULD ATTEND:

3. www.internalcommsconference.com
Conference: 30 June 2015
AGENDA KEY
Keynote
Address
Strategic
Panel
Discussion
Networking
Session
Quick-fire
Case Study
@PRWeekConf
#ICEurope
09.00 Registration and coffee
09.45 Chair’s opening remarks
Jochem van de Laarschot, Head of Communications, Van Lanschot
10.00 Connected communications: exploring the new frontier of digital employee
engagement
Fact: employees from all over the world are becoming more and more digitally savvy. Whether
they are checking the news on their mobile phones, using Twitter and Facebook to connect
with friends and the world or engaging in virtual conference meetings – the world has
changed... And so should your internal communications strategy! This keynote address will
delve into how social and digital has reshaped (European) internal communications, and how
you can make the most of digital engagement in a world where everything is shareable.
Speaker to be announced shortly – check www.internalcommseurope.com for updates
10.25 Translating and embedding one single vision, leadership message and culture
across countries
Integrating the company’s vision, values, and leadership messaging across different countries,
where employees do not share the same languages, habits and ways of communicating can
be one of the biggest challenges for internal communications professionals. Hear top advice on
what’s worked and what hasn’t, when Akzo Nobel and Philip Morris International implemented
their ideas and strategies across various countries.
VISION AND VALUES
Howcan you ensure employees connectwiththe largervision ofthe organisation,whereverthey are?
How can you translate values into different countries and get employees to adhere to them?
Julia Hart, Director of Global Communications, Akzo Nobel
LEADERSHIP MESSAGING
How can you create a strong leadership message that resonates across various territories?
How can you adapt the messaging in different countries: how much weight, for example,
should you give your CEO?
Speaker will be announced shortly, check www.internalcommseurope.com for regular updates
GLOBAL CULTURE
How can you work with local teams to apply and fine-tune your global culture strategy?
Where does the line fall between giving the right amount of guidance, without being too
prescriptive?
Julie Soderlund, Vice President, Communications, Philip Morris International

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11.05 ​Cross-cultural and cross-industry table discussions
At this networking session, find 3 differences and 3 similarities in your employees’ habits and
behaviours across social and digital channels, in your respective industries and countries.
11.25 Morning refreshments
11.55 Thought-leadership bonus session
Are you working with clients to help them engage and motivate their staff? To find out how you
could be involved at this event contact Alexsandra Russo on +44 (0)20 8267 4337 or
Alexsandra.Russo@haymarket.com.
12.15 The employee engagement revolution toolkit : get new ideas for the future
These quick-fire case studies will showcase innovative practices on employee engagement
on social media, from intranet as a dynamic platform, and using a personal approach, through
deploying to new channels. Find out about the latest trends and take back new ideas to
implement at the office!
​When a social company uses face-to-face communications to bring teams together: learn
how LinkedIn has developed an approach to sharing news internally, centered around company
culture and values, with all employees hearing directly from the CEO and leadership team every
two weeks at their Company All Hands.
Natasha Gowans, Senior Internal Communications Manager, EMEA, LinkedIn
Intranet as a dynamic global communication channel: getting contributors and integrating
effectively with social media (like Yammer and Lync) and mobile.
Leslie Maunsbach, Internal Communications Manager, Autoliv
The Green Room: reinventing the “spokesperson” through creative storytelling and digital
innovation: being the world’s most premium beer brand means that 81,000 employees get
a lot of questions in social situations, sometimes difficult ones: ‘Isn’t binge drinking good
business for you?’ Explore how HEINEKEN shared facts and behind-the-scenes stories to
facilitate employee advocacy with a website accessible on any device in four languages: Green
Room. ​
Holly Bostock, Global Channels Manager, Global Internal Communications,
HEINEKEN International
13.00 10 min of joint Q&A discussion
13.10 Lunch and “truth or myth” networking opportunities
Break the ice! Aim to uncover the truths and myths behind culture and industry-specific
stereotypes: bring two stereotypes that you think your own country or industry may have, let
your peers know whether it is “true” or “false”, and explain how you are doing things instead.
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2
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HARD-TO-REACH EMPLOYEES
14.15 Perspective 1: ​Using the right mix of channels for all employees, from a traditional approach
to branded content
In this presentation, discover how through rebranding and a multi-channel aproach to
communitations, APM Terminals has shifted their approach to employee engagement. A few
years ago, the company was very corporate oriented and the communications strategy didn’t
reflect the front line employees’ world. Hear how the organisation changed its channel mix to
better engage front line employees. Examples include the use of visual channels and external
social media to connect with the harder-to-reach employees, as well as a dedicated printed
newsletter that went viral, and innovative mobile solutions. Hear why they chose the channels
they did, how they adapted content for the different channels and which proved most
effective.
Muriel Pineau, Head of Global Internal Communications and Social Media, APM Terminals
14.45 Perspective 2: ​Engaging with a hugely diverse workforce: exploring international, local
and franchised disconnections
This presentation will dig deep into how to connect with hard-to-reach employees, whether
they are remote or non-networked. How can you encourage and engage people who don’t
have access to your IT-infrastructure? How can you engage with a hugely diverse workforce,
including colleagues who sometimes can’t read? Get some new ideas and tips on helping
people share knowledge and skills across countries, when they are working on the front line,
remotely, or when they are physically disconnected. This presentation will focus on:
International disconnection: developing mid-higher managements’ visibility on the
international scope
Local disconnection: engaging employees across 792 stores in Belgium, who are often
remote and have little means of digital and one-to-one communication
Franchised disconnection: connecting front office workers (708 franchise models) to
the organisation’s values and customer promise
Bart Peelmans, Head of Internal Communications, Carrefour
15.10 Thought-leadership bonus session
Are you working with clients to help them engage and motivate their staff? Find out how you
could be involved at this event and contact Alexsandra Russo on +44 (0)20 8267 4337 or
Alexsandra.Russo@haymarket.com.
15.30 Afternoon refreshments
In the changing world of communications, where internal and external content are merging,
meeting peers cross-industries offers an invaluable opportunity to share, learn and push the
communications’ boundaries
Muriel Pineau, Head of Global Internal Communications and Social Media, APM Terminals
Management BV

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16.00 Maintaining employee engagement in your journey of change
This session will look at how you can keep your colleagues engaged when your organisation
is undergoing constant changes. More than engaging employees at a specific time of change,
in a restructure for example, this case study will explore how you can manage a continuous
journey of change.
Danske Bank is a Nordic universal bank with strong regional roots, going 140 years back.
Due to changes in the customers’ expectations, new conditions in the market, and a weak
perception of the bank in their main markets, the company embarked on a cultural journey of
change.
They started by focusing on changing the mindset of their employees and the way they
worked, to ensure that every customer meets an engaged and empowered employee. In this
presentation, Louise will share how internal communications has been an important lever in
this transition, and how they are using leadership communications in driving cultural change
moving forward.
Louise Seest, Head of Internal Communications, Danske Bank
16.20 Measurement: linking internal communications to business impact
Learn how you can achieve business impact and what new methods are available:
Quantitative versus qualitative: how can you select the most relevant indicators?
Beyond the survey: the best methods to get employees’ feedback
Link internal communications to your overall strategy, and demonstrate its value to your
leaders
Generate more buy-in and investment from senior management
Speakerwill be announced shortly, check www.internalcommseurope.com for regular updates
16.40 The future of internal communications – is merging internal and external comms the way
forward?
This closing keynote will delve into the communications of the future, which would integrate
internal and external communications. Why does Tobias think it’s necessary to build a
strong global communications entity? How can you bring people together, when external
communications (or PR) is seen as a sexier tool? When should you have a centralised strategy,
for example on social? ​This keynote address will explore how you can leverage external
communications to support your internal communications campaigns, and vice-versa.
Tobias Cottmann, Senior Director, External Communications, Takeda Pharmaceuticals
International GmbH
17.00 Chair’s closing remarks
17.10 Close of conference

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@PRWeekConf
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Improve your internal communications and employee engagement strategies – these case studies will
offer expert insight, in-depth discussion, extended one-to-one Q&As, tailored answers and solutions,
and unparalleled benchmarking with your peers.
08.30 Registration
09.00 Digitalinnovations:combiningtherightmixofchannelstodeliverstrongeremployeeengagement
With so many new internal communications channels at your disposal, this workshop will dig
deep into what platforms are relevant for your organisation and how you can make them work
harder. Delve into how to integrate all your channels, traditional and online, and create better
level of engagement:
Determine which platforms are relevant for your organisation
Tailor each message for each channel and audience – how should you adapt content for
different platforms? How much content should change or stay the same?
Explore how to share information across with different regions, cultures and languages
Find out the best ways to utilise new channels to create a two-way conversation and really
generate employees’ interaction and engagement
Demonstrate the value of your internal communications strategy to get your leaders’ buy-in
and increase further investment
Through case study examples and practical learnings, this session will equip you with take-
away tips to try back in the office the very next day.
12.30 Registration
13.00 Leading the way in change communications to retain a united and motivated workforce
In this interactive workshop, learn, discuss and share experiences on leading a change
communications strategy:
Explore methods and tactics for effective change communications. Should different
strategies be deployed for communicating change: organisational restructure, crisis, cultural
change, etc.?
Engage long-serving employees with change and maintain momentum
Change across regions: getting information quickly from different local offices; managing the
impact of things such as time zone, cultural differences and languages when you have little
time to act
Ensure your leaders and line managers are prepared and are effectively communicating
change to employees
Measuring impact: evidencing the impact your change communications are having during
the transition
Through case study examples and practical examples, this workshop will provide you with in-
depth leanings on how to develop a change communications strategy.
Post-conference workshops 1st July
12.00
16.00
-
-

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@PRWeekConf
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Speakers include:
Natasha Gowans
Senior Internal
Communications
Manager, EMEA
LinkedIn
Julia Hart
Director of Global
Communications
Akzo Nobel
Julie Soderlund
Vice President,
Communications
Philip Morris International
Muriel Pineau
Head of Global Internal
Communications
and Social Media
APM Terminals
Leslie Maunsbach
Internal Communications
Manager
Autoliv
Bart Peelmans
Head of Internal
Communications
Carrefour
Holly Bostock
Global Channels Manager,
Global Internal
Communications
HEINEKEN International
Louise Seest
Head of Internal
Communications
Danske Bank
Jochem van de
Laarschot
Head of Communications
Van Lanschot
COMMERCIAL OPPORTUNITIES:
Are you working with clients across Europe to help them engage and motivate their staff? If
you have a product or service that could benefit other companies when it comes to internal
communications, find out how you could leverage this event to meet new clients, educate the
market about your offering or get recognised as a thought leader in your area of expertise. Contact
Alexsandra Russo on Alexsandra.Russo@haymarket.com or call +44 (0)20 8267 4337.
GROUP DISCOUNTS:
Book 2 or more places, and get € 75 off each additional delegate!
PRICINGINFORMATION*
Book on or before 8 May Book on or before 29 May Book after 29 May
Conference in-house rate
€ 749
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€ 999
Conference agency / consultancy / supplier rate
€ 849
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One workshop rate € 399
Two workshop rate
€ 623
SAVE € 175
BOOKTHECONFERENCETOGETHERWITH
WORKSHOPSANDSAVEAFURTHER€75
*VAT will be added to all prices