Corporate social responsibility (CSR) involves companies assessing their impact on society and evaluating their responsibilities. This document discusses CSR trends in India and worldwide. In India, CSR spending grew in 2016-2017, with companies funding programs in education, healthcare, and the environment. Large Indian companies like Tata, ITC, and Mahindra have long-running CSR initiatives in areas like livelihood, healthcare, education, and sustainability. Globally, leading companies like Microsoft, Google, Apple, and Disney engage in CSR activities focused on environmental sustainability, community development, and ethical business practices.

1. CSR: IN INDIAN AND WORLD
SCENARIO
Presented by:
Amenda Joy
Devika N
Anit Itoop Vattoly
Vrinda
FISAT BUSINESS SCHOOL

2. • Corporate social responsibility can be defined as company’s
sense of responsibility towards the community and
environment in which it operates.
• Categories:
• Environmental efforts
• philanthropy
• Ethical labour practices
• volunteering

3. Arguments for and against CSR
Arguments for CSR:
• Improves public
image
• Increases media
coverage
• Boost employee
engagement
• Attracts and
retains investors
Arguments against CSR:
⁻ Profit maximization is
the ultimate goal
⁻ Society has to pay for
it

4. Methodology of CSR
CSR is the procedure of assessing an organisation's impact on society
and evaluating their responsibilities . It begins with the assessment of
following aspects
• customers
• Suppliers
• Environment
• Communities
• employees

5. CSR trends in INDIA
• FY 2016-2017 has witnessed a growth in CSR spending in comparison to the
previous year
• Companies in India spent a huge amount in various programmes ranging from
educational programme, skill development, social welfare, healthcare, and
environment conservation.
• There is an increasing number of companies setting up their own foundation
rather than working with non profits to have more control over their CSR
spending.
• 2017 CSR spending are predicted to rise with programmes such as Swatch
Bharath and Digital India to foster inclusive growth

6. Tata Group
• Community improvement and poverty alleviation programs. engaged in women
empowerment activities, income generation, rural community development, and
other social welfare programs. provides scholarships and endowments for
numerous institutions.
• Facilitation of child education, immunization and creation of awareness of AIDS.
• Other areas include economic empowerment through agriculture programs,
environment protection, providing sport scholarships, and infrastructure
development such as hospitals, research centers, educational institutions, sports
academy, and cultural centers.

7. Ultra tech cement
• India’s biggest cement company is aiming to create sustainability and
self-reliance.
• Focus on healthcare and family welfare programs, education,
infrastructure, environment, social welfare, and sustainable
livelihood.
• The company has organized medical camps, immunization programs,
sanitization programs, school enrollment, plantation drives, water
conservation programs, industrial training, and organic farming
programs.

8. Mahindra & Mahindra
• K. C. Mahindra Education Trust in 1954, followed by Mahindra Foundation in 1969
with the purpose of promoting education to assist economically and socially
disadvantaged communities.
• CSR programs invest in scholarships and grants, livelihood training, healthcare for
remote areas, water conservation, and disaster relief programs.
• M&M runs programs such as Nanhi Kali focusing on girl education, Mahindra
Pride Schools for industrial training, and Lifeline Express for healthcare services in
remote areas.

9. ITC Group
• ITC Group, focuses on creating sustainable livelihood and environment
protection programs.
• The company has been able to generate sustainable livelihood
opportunities for six million people through its CSR activities.
• Their e-Choupal program, which aims to connect rural farmers through the
internet for procuring agriculture products, covers 40,000 villages and over
four million farmers.
• Its social and farm forestry program assists farmers in converting wasteland
to pulpwood plantations. Social empowerment programs through micro-
enterprises or loans have created sustainable livelihoods for over 40,000
rural women.

10. ICICI Foundation
• Focused initiatives in the identified areas including primary
healthcare, elementary education, skill development & sustainable
livelihood, financial inclusion and rural development.
• Over 74,000 youth trained till March 31, 2016

11. Axis bank foundation
• The Axis Bank Foundation (ABF) to channel its philanthropic initiatives.
• The Foundation has committed itself to participate in various socially relevant
endeavours with a special focus on poverty alleviation, providing sustainable
livelihoods, education of the underprivileged, healthcare, sanitation etc.
• The Bank contributes up to one per cent of its net profit annually to the
Foundation under its CSR initiatives.

12. Asian Paints
• CSR Focus Areas and Initiatives
• Our CSR Policy focuses on four thrust areas
• Education
• Skills Development
• Healthcare/Hygiene and
• Water Management

13. Global Corporate Social
Responsibility(World Scenario)

14. Trends in Global CSR
• Is CSR: A Business strategy?

15. Trends in Global CSR

16. Trends in Global CSR
• Financial allocation to CSR

17. Trends in Global CSR
Is CSR a Source of Revenue ?

18. Best Companies Providing CSR activities
Microsoft Google Apple Disney

19. Microsoft
• Topped reputated organisation
• Employee Giving Campaign
• Microsoft youth spark
• Establishing new energy
goals(FY2016)
• Labour,
Health,Safety,Environmental
practices.
Google
• Energy Consumption
• Water consumption
• Waste reduction and recycling
• Carbon Emission

20. Apple
• Global Volunteer Programs
(supporting local communities)
• Education and Empowering
workers
• Employee Health and safety
• Charity Programs
Disney
• Maintain Ethical standards
• Science and Environmental team
• Disney Volunteers Program

21. Other Companies Into CSR
BMW
Samsung
Merck
Yingli Green
Project
World Bank
Group
Lego

22. Global ranking in CSR in 2015
Company Scores of CSR(%)2016
GOOGLE 75.4
MICROSOFT 75.1
DISNEY 74.7
LEGO 73.8
APPLE 73.3
DIAMLER 73
INTEL 72.9
CANON 72.5
ROLEX 73

23. Conclusion
Business Strategy
Source of Revenue
Drastic Growth for CSR in Indian Economy