My presentation for UNICEF international workshop on Environmental Protection, Climate Change, Bio-Diversity and Media.

1. RESEARCH PAPER ON
ENVIRONMENTAL PROTECTION, CLIMATE
CHANGE, BIO-DIVERSITY AND MEDIA
Dr. Babasaheb Ambedkar Marathwada University, Aurangabad
UNICEF International Conference on Sustainable Development
Goals
29 th April 2017

2. Environment
 Environment is the sum
total of conditions that
surrounds us at a given
point of time and space.
 Pollution is the process of
making land, water, air or
other parts of the
environment dirty and
unsafe or unsuitable to use.

3. WEATHER AND CLIMATE
 Weather describes the condition of the
atmosphere over a short period of time e.g.
from day to day or week to week.
 Climate is the average weather usually
taken over a 30-year time period for a
particular region and time period.

4. GLOBAL WARMING & CLIMATE
CHANGE
 Global warming refers
to an average increase
in the Earth's
temperature, which in
turn causes changes
in climate.
 The Earth has warmed
by about 1ºF over the
past 100 years.
 Climate change is
result of Global

5.  Climate change takes place due to natural
and human influences.
 Since the Industrial Revolution (i.e., 1750),
human have started contributing a lot to
climate change.
 Vehicular pollution, Industrial pollution,
increased fossil fuel burning, Urbanization,
deforestation, volcanic eruptions etc.
FACTORS AFFECTING CLIMATE
CHANGE

6. How it happens? The GHG’s
 The earth receives energy through radiation from the sun.
 But we don’t need complete radiations from sun. Hence
there is a layer that acts as a shield that protects complete
sun radiations entering on the earth. This is known as the
Ozone Layer.
 The Green House Gases (GHG) plays an important role of
trapping heat, maintaining the earth’s temperature at a
level that can sustain life. This phenomenon is called the
Greenhouse Effect and is natural and necessary to support
life on earth.
 The GHG includes water vapor, carbon dioxide, nitrous
oxide, and methane that trap energy from the sun.

7. OZONE LAYER DEPLETION
The Ozone Depletion is
destruction of ozone by
atomic halogens. The
main source of these
halogen atoms in the
stratosphere is photo
dissociation of man-made
halocarbon refrigerants,
solvents, propellants, and
foam-blowing agents i.e
CFCs .
These compounds are transported into
the stratosphere after being emitted at
the surface. CFCs and other
contributory substances are referred to
as ozone-depleting substances (ODS).

8.  Climate changes involves a variety of potential
environmental, social, and economic impacts. It includes
 Floods
 Droughts
 Reduction in Water Resources
 Rising Sea Levels, 10 CM rise in sea water in last 50 years.
 Changes in Ecosystems, Global rain pattern
 Terrible storms
 More hot days
 Shortage of food production
 Spreading of diseases like Allergic Illnesses, Malaria and
Dengue
IMPACT OF CLIMATE
CHANGES

9.  Biodiversity is the variety of life forms on earth
and the essential interdependence of all living
things.
 It includes unicellular fungi, protozoa, bacteria
and multi cellular organisms such as plants,
fishes and mammals at various biological
levels.
 Climate change is predicted to be the greatest long-
term threat to biodiversity.
 It is listed as a key threatening process under the
Threatened Species Conservation Act 1995 and the
Environment Protection and Biodiversity
LOSS OF BIODIVERSITY

10. EXTINCTION RATE
8.7 million -Total species on earth
6.5 millions -Species on land
2.2 million - In oceans
1.7 million species - Identified
So we have a long way to go before we can come
close to figuring out how many species are on Earth.
-Under a natural rate of extinction, 2 species goes to
extinct per 10,000 species every 100 years. However,
477 vertebrates have gone extinct since 1900,
rather than the 9 that would be expected at natural
rates

11. THREAT 2050
 Global warming and Climate change are
expected to threaten with extinction
approximately one quarter or more of all
species on land by the year 2050.

12. ROLE OF MEDIA IN
ENVIRONMENT PROTECTION
 Media can play an important role in
environment conservation and protection as it
has a duty to empower, educate and inform
society.
 Globally around 2600 TV media channels
operates with the support of around 3000
satellites, reaching nearly 1.5 billion people
across the globe.
 But unfortunately, they are not successfully
addressing environmental issues properly.

13. MEDIA AND ENVIRONMENTAL
COVERAGES
 In media especially in developing nations Environmental Issues
often take a back seat as compared to popular stories. Hardly
anyone see to have any newspaper even a weekly supplement
on Nature and Environment issues.
 In India
 1,05,443 -Newspapers and Periodicals publishes.
 604 - All India Radio Channels
 243 - Private FM Radio Channels
 829- Private Television channels
 <1.5 %.- Space and Time allotted for coverage of Environmental
issues.
 <0.35 % - In the regional media.
 50 % - Common people learn about Nature and Environment
related issues only through the Television.
 25 % -Through Newspapers, 15 % via Internet and 10 % through

14. TOUGH JOB FOR MEDIA…
 In this situation Media needs to play a tough job in
spreading environmental awareness. There is ray
of hopes and many efforts are been taken in this
direction.
 China’s started first newspaper on the
environment “China Environment News” in 1983.
 In India the Society for Environmental
Communications started India’s only science and
environment fortnightly, Down To Earth in May
1992. DTE has become a reading habit in 400 out
of about 500 districts of the country - more than
any other Indian newspaper or magazine.
 Hopes from Social Media.

15.  All India Radio (AIR), an official radio of India has
broadcasting program like Vasundhareche Run.
 Hello Sirsa on Haryana AIR is interview based call-in
show in which a dignitary, expert, specialist is invited to
discuss Environmental issues.
 NDTV group has launched a unique campaign in April
2008 NDTV Toyota green campaign.
 Greenathon, Save Tigers campaign
 With a slogan of Every Step is a Green Step, - Chetna
Yatra is organized since 2005 by All India Aavishkar Dish
Antenna Sangh. The Yatra covered 450 cities and travels
30,000 kilometers in around 60 days. This initiative is
supported every year by ABP News a leading Hindi news
channel.
TOUGH JOB FOR
MEDIA…

16. Case Study- Dainik Bhaskar
Group
Daink Bhaskar, a leading Hindi Newspaper of India started
-Jal Bachao Abhiyan in 9 states.
-Jal Satyagrah initiative was being organized as a special drive in
summers.
-The objective of the campaign is to create awareness for 'Save Water'.
-The campaign encourages people to take a pledge; inducing them to
save 15% water in their daily usage.
-The initiative reaches out to individuals via ads, full page editorial
content on ways to save water, Videos on water conservation played in
school.
-As a result, 3.3 + lakh students from 503 schools across 9 states and
lakhs of individuals joined in campaign and took the pledge to save
water.
-2 states mandated rain water harvesting in the construction of new
buildings.
-DB Group introduced the concept of Tilak Holi in 2009 to avoid water

18. THANK’S A LOT…