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16 24 facebook ethnography sep 2011

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The document summarizes the results of an ethnography study conducted on Facebook users in the UK aged 16 to 24. It found that for both boys and girls, the top things keeping them talkative on Facebook are sports, romance/sex, activities, drinking, shopping, friends and travel. It also lists the most common types of content shared by both groups as sports, photos, music, apps, humor, fun and game apps.

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Facebook Ethnography: UK 16-24 Year Olds
Boysvs. Girls What’s keeping them talkative? SPORTS ROMANCE/SEX ACTIVITIES DRINKING SHOPPING FRIENDS TRAVEL ANGRY/BORED WORK/JOB FOOD FAMILY JOKING GOOD MOOD QUOTES SCHOOL TV/MOVIES
Boys, 16-24 years old, UK What’s keeping them talkative? GOOD MOOD SHOPPING JOKING QUOTES TV/ MOVIES SPORTS WORK/JOB FOOD FAMILY ROMANCE/ SEX ACTIVITIES DRINKING FRIENDS TRAVEL ANGRY/ BORED SCHOOL What kind of contents are they sharing? SPORTS PHOTOS MUSIC APPS LOL FUN GAME APPS
Girls, 16 to 24 years old, UK What’s keeping them talkative? SHOPPING JOKING QUOTES SPORTS GOOD MOOD WORK/JOB FOOD ACTIVITIES DRINKING FRIENDS TRAVEL ANGRY/ BORED TV/ MOVIES SCHOOL FAMILY ROMANCE/ SEX What kind of contents are they sharing? SPORTS PHOTOS MUSIC APPS LOL FUN GAME APPS
Trending on Facebook... #Facebook Clear-out #Back to School #FIFA 2012 #Jersey Shore #Horoscope #Geordie Shore #Facebook Mobile #BigBrother 2011
Memories from my journey...
16 24 facebook ethnography sep 2011

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16 24 facebook ethnography sep 2011

  • 1. Facebook Ethnography: UK 16-24 Year Olds
  • 2. Boysvs. Girls What’s keeping them talkative? SPORTS ROMANCE/SEX ACTIVITIES DRINKING SHOPPING FRIENDS TRAVEL ANGRY/BORED WORK/JOB FOOD FAMILY JOKING GOOD MOOD QUOTES SCHOOL TV/MOVIES
  • 3. Boys, 16-24 years old, UK What’s keeping them talkative? GOOD MOOD SHOPPING JOKING QUOTES TV/ MOVIES SPORTS WORK/JOB FOOD FAMILY ROMANCE/ SEX ACTIVITIES DRINKING FRIENDS TRAVEL ANGRY/ BORED SCHOOL What kind of contents are they sharing? SPORTS PHOTOS MUSIC APPS LOL FUN GAME APPS
  • 4. Girls, 16 to 24 years old, UK What’s keeping them talkative? SHOPPING JOKING QUOTES SPORTS GOOD MOOD WORK/JOB FOOD ACTIVITIES DRINKING FRIENDS TRAVEL ANGRY/ BORED TV/ MOVIES SCHOOL FAMILY ROMANCE/ SEX What kind of contents are they sharing? SPORTS PHOTOS MUSIC APPS LOL FUN GAME APPS
  • 5. Trending on Facebook... #Facebook Clear-out #Back to School #FIFA 2012 #Jersey Shore #Horoscope #Geordie Shore #Facebook Mobile #BigBrother 2011
  • 6. Memories from my journey...

Editor's Notes

  1. Sample: 63 people from 16 to 24 years old living in the England (UK). - 31 boys - 32 girlsSource: youropenbook.org – Updates and posts on people walls from the 1st to the 8th of September 2011.
  2. Sample: 31 boys from 16 to 24 years old living in the England (UK).Source: youropenbook.org – Updates and posts on people walls from the 1st to the 8th of September 2011
  3. Sample: 32 girls from 16 to 24 years old living in the England (UK).Source: youropenbook.org – Updates and posts on people walls from the 1st to the 8th of September 2011
  4. Sample: 63 people from 16 to 24 years old living in the England (UK). - 31 boys - 32 girlsSource: youropenbook.org – Updates and posts on people walls from the 1st to the 8th of September 2011.
  5. Sample: 63 people from 16 to 24 years old living in the England (UK). - 31 boys - 32 girlsSource: youropenbook.org – Updates and posts on people walls from the 1st to the 8th of September 2011.