Digital marketing is the marketing of products or services using digital technologies like the internet, mobile phones, and display advertising. It is cheaper than traditional marketing, allows for more specific targeting of audiences, and has the potential for global reach. Digital marketing techniques include search engine optimization (SEO) to increase visibility on search engines and social media optimization (SMO) to generate publicity and awareness through social media platforms like Facebook, Twitter, and blogs. SMO aims to optimize websites and content so it encourages users to share links across social networks.

1. Digital Marketing
What Is Digital Marketing?
Digital marketing is the marketing of products or services using digital
technologies, mainly on the Internet, but also including mobile phones, display
advertising, and any other digital medium.

2. Difference Between Traditional Marketing and
Digital Marketing.
Traditional Marketing is the costlier,Minimum
Reach,ROI is not Guaranteed,Target audience is
Not Specified.
Digital Marketing is cheaper, Global
Reach,Specific Target Audience

3. ● SEO : Search Engine Optimization help to
increase the visibilty of our website on google
in organic manner.

4. Process of SEO

5. Social Media Optimization
● Social media optimization (SMO) is the use of a number of outlets and communities to
generate publicity to increase the awareness of a product, service brand or event. Types of
social media involved include RSS feeds, social news and bookmarking sites, as well as
social networking sites, such as Facebook, Twitter, video sharing websites and blogging
sites. SMO is similar to search engine optimization, in that the goal is to generate web traffic
and to a site and increase awareness for a website. In general, social media optimization
refers to optimizing a website and its content to encourage more users to use and share links
to the website across social media and networking sites. SMO also refers to software tools
that automate this process, or to website experts who undertake this process for clients.

6. Social Media Optimization
● Social media optimization (SMO) is the use of a number of outlets and communities to
generate publicity to increase the awareness of a product, service brand or event. Types of
social media involved include RSS feeds, social news and bookmarking sites, as well as
social networking sites, such as Facebook, Twitter, video sharing websites and blogging
sites. SMO is similar to search engine optimization, in that the goal is to generate web traffic
and to a site and increase awareness for a website. In general, social media optimization
refers to optimizing a website and its content to encourage more users to use and share links
to the website across social media and networking sites. SMO also refers to software tools
that automate this process, or to website experts who undertake this process for clients.