Onsense social media


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A small window into the social media services we at Onsense provide.

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Onsense social media

  2. 2. Why include social media in your communication / marketing plan?
  3. 3. The Social Media philosophy Markets are conversations . The Internet is enabling conversations among human beings that were simply not possible in the era of mass media . These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge. As a result, consumers are getting smarter, more informed , and more organized .
  4. 4. Communicate (about new products, services, initiatives) Connect (with customers, employees, investors) Collaborate (work with your existing customers, by listening to what they have to say, to improve your product or service) Collect (What does your audience want? Why do they prefer your competitor?) Community (Create a community of fans who can evangelize your brand for you) What can companies do with Social Media?
  6. 6. ONLINE REPUTATION MANAGEMENT Our social media monitoring services include alerts for critical conversations (a negative backlash, rumors that can potentially affect the stock price), customer grievances, positive experiences, etc. The focus of the monitoring exercise is to highlight consumer pain points and critical issues affecting your brand. The monitoring can take two forms: - Retrospective Brand Audit - Daily Tracking COMMUNICATION STRATEGY SOCIAL MEDIA MARKETING
  7. 7. ONLINE REPUTATION MANAGEMENT COMMUNICATION STRATEGY SOCIAL MEDIA MARKETING <ul><li>A monitoring program will include the following deliverables: </li></ul><ul><ul><li>Weekly and Monthly Reports </li></ul></ul><ul><ul><li>Analysis based on Volume, Tonality, Key Messages and Platforms </li></ul></ul><ul><ul><li>Conversation Trends </li></ul></ul><ul><ul><li>Identification of Conversation Influencers </li></ul></ul><ul><ul><li>Brand Perception </li></ul></ul>
  8. 8. ONLINE REPUTATION MANAGEMENT COMMUNICATION STRATEGY The Onsense reputation management service includes creation and implementation of counter-response strategies targeted at reducing negative brand experiences around a product or service. The focus of the exercise is to identify negative triggers and provide a timely and effective response on these triggers, thereby minimizing reputation risks. SOCIAL MEDIA MARKETING
  9. 9. ONLINE REPUTATION MANAGEMENT COMMUNICATION STRATEGY <ul><li>The service includes: </li></ul><ul><ul><li>Triggers & Alerts on Critical Conversation </li></ul></ul><ul><ul><li>Creating and Posting Responses </li></ul></ul><ul><ul><li>Weekly Report on Critical Conversations and Responses </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><li>Customer Engagement Report & MIS </li></ul></ul><ul><ul><li>Conversation Trends Analysis </li></ul></ul>SOCIAL MEDIA MARKETING
  10. 10. COMMUNICATION STRATEGY SOCIAL MEDIA MARKETING Our social media marketing services include consulting, development and implementation of a company’s social media strategy. The focus of the exercise is to create an ongoing and sustainable social marketing initiative that enhances reputation and helps a company achieve its social media objectives. ONLINE REPUTATION MANAGEMENT
  11. 11. COMMUNICATION STRATEGY SOCIAL MEDIA MARKETING <ul><li>Social Media Marketing includes: </li></ul><ul><ul><li>Viral Marketing </li></ul></ul><ul><ul><li>Corporate Blogging </li></ul></ul><ul><ul><li>Promotions & Contests </li></ul></ul><ul><ul><li>Blogger Outreach Programs </li></ul></ul><ul><ul><li>Communities Building on Popular Social Media Platforms </li></ul></ul><ul><ul><li>Creation of Event-based Channels </li></ul></ul>ONLINE REPUTATION MANAGEMENT
  12. 12. ONLINE REPUTATION MANAGEMENT COMMUNICATION STRATEGY SOCIAL MEDIA MARKETING <ul><li>Get real-time, relevant results right within the dashboard interface </li></ul><ul><li>Create a right from within the dashboard </li></ul><ul><li>Do analysis on various social workflow to classify posts and tag them, adjust sentiment and mark posts for follow-up </li></ul><ul><li>Posts marked for follow-up will be automatically routed to the concerned teams and critical posts will be escalated immediately. </li></ul><ul><li>Slice, segment, filter and parse social media data to view and measure it through dozens of lenses </li></ul><ul><li>Assign a hierarchy for managing responses and automatically route posts to the concerned teams </li></ul><ul><li>Track engagement and response media metrics, segment data, and generate custom reports </li></ul><ul><li>Keep the conversation history on record and preserve the audit trail of interactions, responses and notes to see the 360-degree view of activity around a particular post </li></ul>All data can be viewed real-time on a custom dashboard developed by Onsense
  13. 13. For any further queries, feel free to contact us at [email_address] Or (In which case you will really need our help) Onsense Podar Center, 85 Parel Post Office Lane, Off Dr Ambedkar Road, Parel (East), Mumbai 400 012, Maharashtra, India. Phone: +91 22 4098 7600 Fax: +91 22 4098 7500
  14. 14. THANK YOU!