Why the future belongs to the DJs
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Why the future belongs to the DJs - Jeremy Waite, Chief Customer Officer, IBM iX
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Why the future belongs to the DJs
- 1. @JEREMYWAITEC H I E F C U S T O M E R O F F I C E R , I B M i X
- 2. 100 DAYS
- 6. “THE FUTURE BELONGS TO THE DJS”.
- 7. TOP 100 HIGHEST GROSSING MOVIES $2.79 Bn (2009) $2.19 Bn (1997) $2.01 Bn (2015) $2.05 (201 $2.8 Bn (2019)
- 14. E V E R Y T H I N G I S R E M i X E D COPY TRANSFORM COMBINE
- 21. WHAT IS ORIGINALITY? UNDETECTED PLAGARISM
- 22. IBM RE-MIXED
- 23. I B M T R A N S F O R M A T I O N 1928 IBM 80 Column punch card 1911 Scales 1931 Translator system 1944 Mark 1 calculator 1969 Apollo mission 1971 Floppy disk 1973 UPC barcode 1973 ATM machines 1964 System/360 1962 SABRE 1993 Blue Gene 1997 e-business 2011 Watson Jeopardy 2008 Smarter Planet 2000 IBM eServer 1992 IBM Consulting Group 1997 Deep Blue World Chess Champion 2006 IBM Information Server 1996 IBM Net.Commerce 1981 PC 1981 Excimer Laser Surgery 1961 Selectric typewriter 1957 FORTRAN Mainframe Era PC Era Services Software Summit - IBM Q - Project Debater - Watson Assistant 2019 R E M i X E D F O U R T I M E S I N 5 0 Y E A R S .
- 24. v • Entity Extraction • Sentiment Analysis • Emotion Analysis • Keyword Extraction • Concept Tagging • Taxonomy Classification • Author Extraction • Language Detection • Text Extraction • Microformats Parsing • Feed Detection • Linked Data Support • Concept Expansion • Concept Insights • Dialog • Document Conversion • Personality insights • Relationship Extraction • Tone Analyzer • Emotive Speech to Text • Text to Speech • Face Detection • Image Link Extraction • Image Tagging • Text Detection • Visual Insights • Visual Recognition • AlchemyData News • Language Translation Key Underlying AI Technologies: Natural Language Understanding Tone Analyzer Vision I B M W A T S O N
- 26. 22 FEBRUARY 2020
- 27. “A REASON FOR BEING”. WHAT YOU LOVE GET PAID FOR GOOD AT YOUR PASSION IKIGAI.IKIGAI.
- 28. I hate to advocate drugs, alcohol, violence or insanity to anyone, but they’ve always worked for me. Hunter S. Thompson
- 30. THE FIRST DRAFT OF ANYTHING IS SHIT. Ernest Hemmingway
- 31. THANKYOU.@ J E R E M Y W A I T E
Editor's Notes
- Wow – what a criwd. A bit overwhelming. Creative talent in this room. Well I’ve spent 20 years in marketing and I want to talk to you about a big problem that we’re having in the industry… We can be real… *&^% - especially to young people. The next generation of marketing leaders… (We also don’t create enough GOOD content) in his room)
- I WROTE SOME MARKETING BOOKS UBERNOMICS – who knew that billionaires don’t like you talking about how they actually made their fortune It’s amazing what you can do in 100 days when you put your mind to it Found my PoV – Seth – everyone should write a book. (Bruce’s book) PHILOSOPHY of Jeff Hammerbatcher
- Maths @ Harvard Chief Data scientist at Facebook It sucks that the greatest minds…. Technology is nothing what’s important is that we have faith in people… https://www.nytimes.com/2015/03/08/technology/on-the-case-at-mount-sinai-its-dr-data.html
- Co-founder Cloudera – Mt. sinai hospital for oncology (no academic training in medicine or biology.)
- Cloudera recently valued at just over $5Bn today Inspires me because I left my marketing job to work in climate change We all need to find purpose and meaning in our work We should be able to build a business, change the world AND have fun.
- Creativity v Curation Young members of my team wanting to create a good impression – build their profile….
- Used to be dark booth in a corner… Brands <> Consumers (no longer share data / social media…)
- https://www.youtube.com/watch?v=vHS4kBc9-MA&t=95s MG – Dutch 17 year old – headline biggest gigs with no experience $100K gig 92 gigs 2018 $20M #1 DJ 2016/17/18 https://djmag.com/top100djs
- (c) Tomorrowland
- (c) Tomorrowland – there is something more at play here than technological improvement Cultural shift >> Behaviours changing >> Innovation v disruption
- Armin van buuren – acapella track – build on it – then delete the acapella MASTERCLASS 5X #1 DJ – 2007/08/09/10/12
- STORIES ABOUT PEOPLE ON A MISSION We are the 2% MEAD – but remain HUMBLE Kirby Ferguson Basis of all creativity – Djing. New content created from old content You take an existing song. You copy it. You transform it with new beats and effects, then you combine it with some of your own audio – and you have a new track. Carl Cox and Paul Oakenfold have been doing this week for decades. The #1 guy is now Martin Garrix
- XEROX PARC GLADWELL DYLAN >> JOBS HERO
- 2011 > 1811
- Long before Henry Ford became famous for automating his factory production line, Josiah Wedgwood figured out how to mass produce pottery in his Staffordshire based factory in the North of England. Unsure of how to promote his new company he gave it away for free to the royal family, through his family connections. It took six years of running the world’s first product placement and influencer out-reach campaign, but the powder blue Wedgwood earthenware was eventually noticed by the British Queen consort Charlotte of Mecklenberg-Strelitz, who gave her permission to call it “Queen’s Ware”. With this seal of royal approval, Wedgwood create the world’s first direct mail campaign to spread the world to the public about his aspirational new brand. Ex-Burberry CEO Angela Ahrendts is taking a lot of credit for the marketing of the Apple Watch as a mass-market luxury item, but Josiah Wedgwood was doing this 210 years ago. Josiah Wedgwood didn’t just revolutionise the pottery industry, he became effectively one of the founding fathers of the marketing industry. As a beautiful post-script to this story, Josiah’s great grandson was a gentleman explorer and anthropologist called Charles Darwin, who went on to start a revolution of his own, with his survival of the fittest theory in “Origin of the Species”.
- NOTHING IS ORIGINAL NOTHING NEW UNDER THE SUN
- TRANSFORMED 4X - NOTHING IS ORIGINAL NOTHING NEW UNDER THE SUN
- $6Bn research $200M climate change 6 Nobel 3000 scientists & 1 patent every hour
- seth
- And we don’t quite know what to do next with it – built in 100 days as an experiment
- HUNTER S THOMPSON (Read GG to get the feeling of writing a great novel – Fear & Loathing in Las Vegas + Nixons 72 campaign for Rolling Stone https://en.wikipedia.org/wiki/Hunter_S._Thompson When the going gets weird the weird turn pro I hate to advocate drugs, alcohol, violence or insanity to anyone but they’ve always worked for me.