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From Abacus to iPhone to CrestaTV

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From Abacus to iPhone to CrestaTV The evolution of Computers and User Experience George Haber 2008 © George T. Haber All rights reserved *From the Abacus to iPhone to CrestaTV. -The evolution of user experience*

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2008 © George T. Haber All rights reserved

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1975 Let’s go to Israel <ul><li>Haifa Israel: </li></ul><ul><ul><li>Technion </li></ul></ul><ul><ul><ul><li>BSc EE Student </li></ul></ul></ul><ul><ul><ul><li>The good Life </li></ul></ul></ul><ul><ul><ul><li>Get Married </li></ul></ul></ul><ul><ul><ul><li>Graduate </li></ul></ul></ul><ul><ul><li>House & Car </li></ul></ul><ul><ul><ul><li>Mortgage etc.. </li></ul></ul></ul><ul><ul><li>Go to the Army </li></ul></ul><ul><ul><li>Children </li></ul></ul><ul><ul><li>Work to feed them </li></ul></ul><ul><ul><li>“ The Whole Six Yards” </li></ul></ul><ul><ul><li>Dream of Silicon Valley </li></ul></ul>

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1988 Silicon Valley Daisy

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In Motion with Love and Emotion <ul><li>Founder & CEO </li></ul><ul><ul><li>1993–1997 CompCore Multimedia = Video and DVD </li></ul></ul><ul><ul><ul><li>$70M M&A with Zoran 12/1997 </li></ul></ul></ul><ul><ul><li>1997–2000 GigaPixel = 3D Graphics </li></ul></ul><ul><ul><ul><li>$186M M&A with 3Dfx 03/2000 </li></ul></ul></ul><ul><ul><li>2000–2004 Mobilygen = H264 Video </li></ul></ul><ul><ul><ul><li>$33M M&A with Maxim 10/2008 </li></ul></ul></ul><ul><ul><li>2005 CrestaTech = Programmable Broadband </li></ul></ul><ul><ul><ul><li>RF and Software (SDR) </li></ul></ul></ul><ul><ul><ul><li>CrestaTV </li></ul></ul></ul>

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In Motion with Love and Emotion <ul><li>Board Member Public Companies (NASDAQ) : </li></ul><ul><ul><li>Zoran 1997– 2000 </li></ul></ul><ul><ul><li>3Dfx 2000– 2002 </li></ul></ul><ul><ul><li>InterVideo 2001– 2006 </li></ul></ul><ul><li>Board Member Private Companies </li></ul><ul><ul><li>Class Data Systems Israel Acquired by CISCO </li></ul></ul><ul><ul><li>InterAKT Romania Acquired by Adobe </li></ul></ul><ul><ul><li>Avangate Romania </li></ul></ul><ul><ul><li>Lucid 3D Israel </li></ul></ul><ul><ul><li>NoBug Romania </li></ul></ul><ul><li>Angel Investor </li></ul><ul><ul><li>Silicon Spice Acquired by Broadcom $1.2B </li></ul></ul><ul><ul><li>Magma Design IPO in 2001 </li></ul></ul><ul><ul><li>Kagor Networks Acquired by Juniper $67M </li></ul></ul><ul><ul><li>Aristo M&A with Monterey Design </li></ul></ul>

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2008 George T. Haber All rights reserved

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Evolution: Cost, Performance, Quality

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Revolution: New ideas create new realities

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Disruption and Accidents <ul><li>Destroying the “Old” rewriting the rulers </li></ul><ul><li>The Big Guys / Companies in denial ! </li></ul><ul><li>Yahoo Organizing the Internet’s Chaos </li></ul><ul><li>Amazon Organizing the worlds Books, DVD’s </li></ul><ul><li>EBay Organizing the worlds Sellers and Buyers </li></ul><ul><li>Skype Free Phone </li></ul><ul><li>Google Monetizing Relevance </li></ul><ul><li>YouTube Organizing the worlds video content </li></ul><ul><li>iTunes Organizing your Music, Movies, Games </li></ul><ul><li>FaceBook Organizing your social life contacts </li></ul>

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Darwin is correct: Change or die ;) <ul><li>Resilience+Luck or Strategy+Tactics </li></ul><ul><ul><li>Prepare for worst, hope for best </li></ul></ul><ul><ul><li>Solve problems with Action predict the Reaction </li></ul></ul><ul><li>Timing is crucial => Cross the Chasm </li></ul><ul><ul><li>Early (No Market) </li></ul></ul><ul><ul><li>In time (Market, Few Competitors) </li></ul></ul><ul><ul><li>Late (Why bother ?) </li></ul></ul>

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Einstein is correct: E = mc 2 <ul><li>E = mc 2 For people and organization </li></ul><ul><ul><li>E = Energy </li></ul></ul><ul><ul><li>m = Mass of knowledge (Education & Experience) </li></ul></ul><ul><ul><li>c = Speed of reaction (Leadership & Attitude) </li></ul></ul><ul><li>Hire only the best </li></ul><ul><ul><li>Leadership and Attitude </li></ul></ul><ul><ul><li>Relevant Experience </li></ul></ul>

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Maslow's Hierarchy of Needs Survive, Safety, Desire, Status, Progress Survival: Life, Food, Health, Sleep, Sex Existence & Physical Survival Safety & Security Order, Laws, Limits Safety: Peace, Order, Laws, Limits, Financial Desire to Belong Social Understanding Desire: Understand, Accept, Belong Ego Self Esteem Status: Importance, Aesthetics, Prestige Self Propel Progress: Create, Innovate, Teach

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<ul><li>3000BC-1612 Pre Mechanical </li></ul><ul><li>1612-1930 Mechanical </li></ul><ul><li>1930-1950 Electro Mechanical </li></ul><ul><li>1946-1957 Vacuum Tube </li></ul><ul><li>1958-1964 Transistor </li></ul><ul><li>1960-Today Integrated Circuit </li></ul><ul><ul><li>1960-1965 Small Scale 100 devices </li></ul></ul><ul><ul><li>1965-1970 Medium Scale 3K devices </li></ul></ul><ul><ul><li>1970-1980 Large Scale 100K devices </li></ul></ul><ul><ul><li>1980-1993 Very Large Scale 1M devices </li></ul></ul><ul><ul><li>1994-Today Ultra Large Scale 10M devices </li></ul></ul><ul><li>20?? Optical ? </li></ul>

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From 3000 BC to 1612 4600 Years

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3000 BC the Abacus <ul><li>Beads on sticks </li></ul><ul><li>The world’s longest lasting computer :) </li></ul><ul><li>Still in use all over the world by Merchants, Engineers, Travelers !!! </li></ul>

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1612 to 1930 300 Years

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1612 John Napier Logarithmic Roads <ul><li>The first Logarithmic Road </li></ul><ul><li>Approximate Multiply and Divide </li></ul>

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1623 Wilhelm Schickard Speeding Clock <ul><li>The first accurate mechanical calculator </li></ul>

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1645 Blaise Pascal’s Pascaline <ul><li>Mechanical calculator </li></ul><ul><li>Add and Subtract </li></ul>

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1674 Wilhelm von Leibnitz’s Stepped Reckoner <ul><li>The first mechanical calculator </li></ul><ul><li>Add, Subtract </li></ul><ul><li>Multiply and Divide </li></ul>

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1804 Joseph-Marie Jacquard <ul><li>Punched Card Controlled Looms </li></ul>

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User Experience: Preparing cards with pattern

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1884 Herman Hollerith’s Tabulating Machine

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1896 The Tabulating Machine Co. became IBM

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Charles Babbage (1791-1871) The Father of Modern Computers

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Charles Babbage’s Analytical Engine

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1930-1950 Only 20 Years WWII September 1, 1939 – September 2, 1945

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1939 The Atanasoff-Berry Computer (ABC)

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Alan Turing 1912-1954 1936 The Turing Machine Aka The Universal Machine

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1943 Bletchley Park’s Colossus

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Howard Aiken (1900 –1973) Invented a electro-mechanical computer called Automatic Sequence Controlled Calculator (ASCC) and later renamed Harvard Mark I.

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1944 The Automatic Sequence Controlled Calculator (ASCC)

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User Experience : Programming the ENIAC

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1945 Grace Hopper finds the first Bug! <ul><li>UNIVAC Programmer </li></ul><ul><li>Found a moth stuck in a relay </li></ul><ul><li>Hence the name “Debugging” </li></ul>

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Electric Enabling Technology’s Brattain and Shockley invent the Transistor at Bell Labs Intel's 4004 The world's first &quot;microcomputer” Jack Kilby invents the integrated circuit at Texas Instruments gets Noble Prize. Sir John Ambrose Fleming invents the vacuum tube 1904 1947 1958 1971

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1941–1956 app 15 Years

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1948 Manchester “Baby”

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1952 UniVac <ul><li>First digital computer </li></ul><ul><li>University of Pennsylvania </li></ul><ul><li>30 tons 18,000 tubes </li></ul>

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1948–1958 10 Years

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1948 the First Transistor <ul><li>Made of Silicon at Bell Labs </li></ul><ul><li>Nobel prize </li></ul><ul><li>Used as on-off switch </li></ul><ul><li>Replaced vacuum tubes </li></ul>

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1955 English Electric Deuce Console

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1958–2009 over 50 Years Moore’s Law

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1958 the First Integrated Circuit <ul><li>IC independently co-invented by: </li></ul><ul><ul><li>Jack Kilby of Texas Instruments </li></ul></ul><ul><ul><li>Robert Noyce of Fairchild </li></ul></ul>

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1962 SAGE Air Defense Control Room 250 tons and 60,000 vacuum tubes

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User Experience: SAGE Operator Console

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1961 DEC PDP-1

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1971 Kenbak-1 First Personal Computer <ul><li>$750 in Scientific American </li></ul><ul><li>Integrated Circuits </li></ul><ul><li>Switches for input </li></ul><ul><li>Lights for output </li></ul><ul><li>256-byte memory </li></ul>

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1971 the First Microprocessor <ul><li>Intel 4004 </li></ul><ul><li>Had 2,250 transistors </li></ul><ul><li>Four-bit </li></ul><ul><li>100 KHz </li></ul><ul><li>Called “Microchip” </li></ul>

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Moore’s Law Transistor Count

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1974 Alto <ul><li>Xerox Palo Alto Research Center </li></ul><ul><li>Menus and icons </li></ul><ul><li>First work station with a mouse for input </li></ul><ul><li>Stored several files simultaneously in windows </li></ul><ul><li>Local area network </li></ul>

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1975 Birth of Personal Computers <ul><li>MITS Altair </li></ul><ul><li>256 byte memory </li></ul><ul><li>2 MHz Intel 8080 chips </li></ul><ul><li>Just a box with flashing lights </li></ul><ul><li>Price $395 kit, $495 assembled. </li></ul>

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1976 Floppy Disks <ul><li>The 5 1/4&quot; flexible disk drive and diskette </li></ul><ul><li>Invented by Shugart Associates, 1976 </li></ul><ul><li>More than 10 manufacturers producing 5 1/4&quot; floppy drives by 1978 </li></ul>

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1977 - Apple II <ul><li>TV was the monitor </li></ul><ul><li>First with Keyboard </li></ul><ul><li>Gaming machine for Atari games </li></ul><ul><li>First computer with 16 color graphics </li></ul>

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User Experience: Apple II <ul><li>Keyboard in </li></ul><ul><li>TV out </li></ul><ul><li>Huge success </li></ul><ul><ul><li>Guy plays </li></ul></ul><ul><ul><li>Wife is doing dishes :) </li></ul></ul>

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1977 TRS-80 (Trash-80) <ul><li>Radio Shack </li></ul><ul><li>Very popular PC </li></ul><ul><li>Black and white monitor </li></ul><ul><li>Used BASIC </li></ul>

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1977 Commodore PET <ul><li>Fully assembled </li></ul><ul><li>4 or 8 kilobytes of memory </li></ul><ul><li>Membrane “chiclet” keyboard </li></ul><ul><li>Used Tape for storage </li></ul>

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1979 VisiCalc <ul><li>VisiCalc (Visible Calculator) </li></ul><ul><li>Made Spreadsheets easy </li></ul>User Experience: “killer app” a program that made you NEED the computer

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1981 IBM PC <ul><li>IBM-Intel-Microsoft joint venture </li></ul><ul><li>First wide-selling personal computer used in business </li></ul><ul><li>8088 Microchip - 29,000 transistors </li></ul><ul><ul><li>4.77 Mhz processing speed </li></ul></ul><ul><li>256 K RAM (Random Access Memory) </li></ul><ul><li>One or two floppy disk drives </li></ul>

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1981 Osborne I <ul><li>The first portable computer </li></ul><ul><li>Weighed 24 pounds and cost $1,795 </li></ul><ul><li>5-inch display, 64 kilobytes of RAM, a modem, and two 5 1/4-inch floppy disk drives </li></ul>

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1982 Lotus 1-2-3 Software <ul><li>Developed for the IBM PC </li></ul><ul><li>Spreadsheet with graphics and data retrieval capabilities </li></ul><ul><li>Useful business app matched the popularity of VisiCalc for the Apple II </li></ul>

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1983 Apple LISA <ul><li>First PC with a graphical user interface (GUI) </li></ul><ul><li>Mouse Standard </li></ul><ul><li>5 MHz microprocessor, 1 MB RAM, 2 MB ROM </li></ul><ul><li>$10,000 price .. very few sold </li></ul>

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1983 Compaq IBM PC Clone <ul><li>First PC clone </li></ul><ul><li>Same software as IBM PC </li></ul><ul><li>Reverse-engineered to comply with IBM </li></ul><ul><li>$111M First-year sales the most ever by an American business </li></ul>User Experience: Calculator Gaming

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Software Application Explosion <ul><li>Electronic Spreadsheets </li></ul><ul><ul><li>VisiCalc </li></ul></ul><ul><ul><li>Lotus 1-2-3 </li></ul></ul><ul><ul><li>Microsoft Excel </li></ul></ul><ul><li>Word Processing </li></ul><ul><ul><li>WordStar </li></ul></ul><ul><ul><li>Word for MS-DOS </li></ul></ul><ul><ul><li>WordPerfect </li></ul></ul>Bricklin and Frankston VisiCalc screenshot

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1990 Intel 80486 Pentium <ul><li>80486 over 1 million transistors </li></ul><ul><li>Twice as fast as 386 </li></ul>

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1990 Microsoft Windows 3.0 <ul><li>New and improved interface and graphics </li></ul><ul><li>Apple threatened to sue </li></ul><ul><li>Followed unsuccessful versions of slow Windows 1.0 </li></ul><ul><li>Multiple programs can run simultaneously </li></ul><ul><li>Compatible with DOS </li></ul>

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1993 The Internet Boom <ul><li>Simple to operate Point and Click </li></ul><ul><li>HTML to create “Web Pages” </li></ul><ul><li>1993 Mosaic </li></ul><ul><li>1994 Netscape </li></ul><ul><li>1995 Windows 95 with Internet Explorer </li></ul>

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1996 CompCore SoftPEG is launched SANTA CLARA, Calif.--(BUSINESS WIRE)-- March 13, 1996--CompCore Multimedia Inc. today announced that it will be showing &quot;SoftPEG&quot; MPEG-1 software at CeBIT. In Japan, SoftPEG was designated as the eighth best selling business and the fifth best selling utility software by NIKKEI Personal Computing magazine. &quot;Having SoftPEG selected as one of the top 10 software products in Japan is a major win for CompCore,&quot; said George Haber, president and CEO of CompCore Multimedia Inc. &quot;We are striving to make our MPEG-2 and AC-3 software products currently under development as popular when they are launched later this year.&quot;. CompCore's technologies have been adopted by many of the largest PC, graphics boards and chip manufacturers in the world including Hitachi, NEC, Packard Bell, Matsushita, Cirrus Logic, ATI, Diamond Multimedia, Matrox, C-Cube, Twinhead and others.

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1996 CompCore SoftDVD is launched SANTA CLARA, Calif.--(BUSINESS WIRE) --Nov. 12, 1996--CompCore Multimedia launches SoftDVD generating significant interest throughout the personal computer marketplace. CompCore is now working with over forty companies in the industry to insure that SoftDVD meets their requirements. SoftDVD enabling PCs to play DVD content without specialized hardware. Included is a compilation of quotes from such notable companies as Intel, Microsoft, Dolby, Compaq, Packard Bell, Diamond, S3, ATI, Cirrus Logic, Matrox, Trident, Rendition, IBM, Philips, Matsushita, Warner Media, Zoran and many others. This extensive list spans PC manufacturers, software developers, graphics chip/card manufacturers, video/audio chip developers, DVD content producers and audio technology providers . SoftDVD demonstrated in Las Vegas at Comdex

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1999 Apple iMac <ul><li>Targeted to consumer </li></ul><ul><li>Affordable price </li></ul><ul><li>Designed for Internet </li></ul><ul><li>Cool case design </li></ul><ul><li>Included 56Kpbs modem </li></ul><ul><li>Newly-designed USB keyboard and mouse </li></ul>

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2001 Dell Inspiron 8000 <ul><li>Laptop </li></ul><ul><li>Pentium III processor </li></ul><ul><li>Portability meets the desktop </li></ul><ul><li>DVD Player, CD Burner </li></ul><ul><li>Completely customizable to user needs </li></ul>User Experience: Internet Multimedia on the go

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2002 Palm V User Experience: Contacts on the go

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User Experience: < Simple and Intuitive> 3000 BC Today

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User Experience: Phone, PDA and Internet 5000 Years to get back the simplicity of the Abacus

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Word Processing Spreadsheets Graphic Design Audio & Video Any Media Any Where Any Time

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Today's Device (PC or Laptop) <ul><li>Always connected </li></ul><ul><li>Always with us everywhere we go </li></ul><ul><li>All Digital Media on the Device </li></ul><ul><ul><li>Contacts, games, e-books, Skype </li></ul></ul><ul><ul><li>Pictures, movies, videos, music </li></ul></ul><ul><li>Broadcast is missing </li></ul><ul><ul><li>TV, Radio and GPS </li></ul></ul>

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Haber’s Law: If it can be done in SW it will… Today … Billion dollar HW markets converted to Software 1970 Audio 1980 Video 1990 Modem 2000 VideoHD 2009 Tuners 2010 3G

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Discover a New User Experience Making TV Social Again

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Making Notebooks universal media centers Enable new types of TV 2.0 Interaction What is CrestaTV?

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Receive Any Broadcast, Anywhere REGION FREE

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The Netbook On-the-Go Media Center

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CrestaTV User Interface ..Dynamic channel grid <ul><li>Skinn'able, </li></ul><ul><li>Cross Platform </li></ul><ul><li>On your desktop, </li></ul><ul><li>On Facebook or </li></ul><ul><li>MySpace or … </li></ul>TV player

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CrestaTV Fast Scan & TV Tower Geo Location

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Fast Channel Scan Competing Tech 30 Minutes Fast Scan : 3 Seconds

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The Problems <ul><li>Existing Standards </li></ul>CMMB GB20600 Compass <ul><li>New, Emerging Standards </li></ul>Unique performance bias for each standard Point solutions become impractical 0 0.5 1 1.5 -90 -85 -80 -75 -70 -65 -60 -55 -50 -45 -40 Frequency (GHz) Signal Strength (dB) TV bands Cell Radio GPS + MediaFlo Consistent Frequency Response … … Broad spectrum ATSC Cable QAM DVBT NTSC PAL DAB DVBH ISDBT GPS Radio ATSC M/H ISDBT SEG1 DVBH2 DVBT2 Galileo Glonass

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The Solution = Programmable Broadband 8VSB QAM OFDM FM S oftware D efined R adio TRANSCEIVER P rogrammable RF

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CrestaTV Availability Algorithms Validated CTC-200/201 IC’s Testing now Complete Demo Working now Product Release 3Q2009 Samples & Reference Design

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About CrestaTech <ul><li>2005 Founded by Mihai Murgulescu and George T. Haber </li></ul><ul><li>2006 Q1 $1.5M from Andy Bechtolsheim </li></ul><ul><li>2007 Working with XM Radio & Marvell </li></ul><ul><ul><li>Key Patents Filed </li></ul></ul><ul><ul><li>CTC-100 Production ready XM + Sirius </li></ul></ul><ul><li>2008 Q1 $5M from Sofinnova and Andy </li></ul><ul><li>2009 Introducing Universal Broadband Receiver: TV, Radio & GPS </li></ul><ul><ul><li>ATSC, NTSC, QAM, DVBT, GPS .. are Working !! </li></ul></ul><ul><ul><li>PAL, DAB, ISDBT, GS20600, CMMB, … in progress </li></ul></ul><ul><li>Headquarter, Santa Clara </li></ul><ul><li>25 employees </li></ul><ul><li>Design Centers – Switzerland, Romania </li></ul>