Read emails carefully before sending and limit the number of recipients until proofreading is complete. Structure marketing emails with an interesting opening, benefits of your product or service, company details, a motivational quote, and a request to meet. Send emails during normal business hours for maximum effectiveness. Respond to requests thoughtfully and avoid harsh rejections, as maintaining goodwill can lead to future opportunities. In-person meetings are important to fully understand customers' needs.

1. Thumbrule of anymail is to readit againcompletelybefore sendingit.Repetitive readingmighttake
some time,butthinkthatyou are investingintoit.Toimprove andevolve one mustinvest.
Try not to fill ‘TO/CC/BCC’fieldsuntil youare done withthe proof-reading.
Prefertohave a mail of 3-4 paragraphs.Talkfirstabout some threateningfacts orsomethingthat
intereststhe prospect,thenbenefitsof yourservices/product,talkaboutyourself orcompany
profile orexistingclientele trend,finallykeepone linearmotivational quotesof someone belongsto
thiscore field.Inthe end,requestformeetingorfurthercommunication.
For marketingcampaignsalwayssendemailsinthe morning orduringworkinghours.
Do not replytoany mail spontaneously. EspeciallywhensayingNo,mustthinkof possible
probabilitiesortryto frame sentence inamore decentmanner.There are people inIndiawhoreally
appreciate kindnesswhichresultsinreference leads.
It takestime tostrengthenrelationship&a Win-Winsituation.If youlostthe business,thenexpress
it moderatelynegative&nodirector harsh words,itleadsto ‘Lost-Lost’situation.Must accept
change & praise the counterparttomaintain“Win-Lost”situation.Youhave made all yourefforts
and thisiswhyyou mustkeepthe hopesto‘Win’the situation.
Most importantly,donotrely100% on one waycommunicationof emails. Trytomeetinpersonto
understandthe prospect’sconcerns.