Presented by: Ferguson Wankhar MBA-1st Semester Roll No- 11DEPARTMENT OF MANAGEMENT, NEHU, TURA CAMPUS
Business writing is different from other types of writing because it needs to be purposeful, economical and reader- oriented. It is important for business writers to focus on expressing their ideas rather than impressing the intended audience. The goal is to get the message across in a clear and simple manner. Business writing often involves collaborating with others, such as when working in teams. Generally, team members get together in the beginning, during Phase 1, to exchange ideas. During Phase 2, each member can work separately to do some writing. Once thats done, members can meet again for Phase 3 to revise the document as a team.
To inform, maintain goodwill, persuade, and request as well as to present the writer in a positive light. Be clear and correct. Meet the readers needs first. Dont use "I", don’t use “you” (use reader’s name). Single space within paragraphs and short lists. Double space between paragraphs, within top matter, after headings, and within long lists. Triple space above a heading and after top matter. Use words that are generally short.
Writing a business plan is a crucial step instarting and/or operating a small business.However, the thought of writing a business plancan seem overwhelming. To help you avoid somecommon errors, consider these suggested dosand donts of writing a business plan.
Do understand that the planning process is critical to running a successful business. Do answer key questions such as who, what, where, when, how, why, and how much? Do take time to research all components and write a comprehensive, detailed plan. Do include market research. Do include a financial plan and projections.
Do explain how the plan relates to the financial projections. Do discuss your experience and skills in detail. Do state the amount of funds requested if you are using your plan to obtain financing. Do revise and modify your plan as circumstances change. Do consider all your competition.
Dont just "guess" what your costs may be. Dont handwrite your business plan. Dont expect to complete your plan in a couple of days. Dont limit your plan to a minimum or maximum number of pages. Dont misspell words or make grammatical errors. Dont fill your business plan with meaningless fluff. Dont plagiarize or copy/paste from other sample business plans.