lana del rey

1. Music videos demonstrate genre characteristics. (e.g.
stage performance in metal videos, dance routine for
boy/girl band, aspiration in Hip Hop)Andrew goodwins 7
features of music video
Goodwin’s theory states that each genre has specific characteristics so that the genre is defined as being
what it is. “Young and Beautiful” is an indie pop song but also features some influences from the jazz and
blues genre. Because it was used for the film “The Great Gatsby” then it had to be appropriate for that film.
Young and Beautiful follows conventions of an indie video because it has a dark set with bright lights. In the
first scene of the video you see Lana Del Rey walking in to a big dark room/hall with about 10 mirrors semi-
circled around her and then a big spotlight coming from the distance. The scene then cuts to a close up of
Lana’s face, the set continues to be dark and there is a single spot light on her face creating a contrast. The
emphasis is not only put other face but also the jewellery that she is wearing. In other scenes they continue
to make use of the spotlights and through positioning they create pretty shadows. Performance wise it is
very much in keeping with the genre as it has a narrative. It’s about a woman wondering whether the man
will always love her no matter what happens.