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How to Repurpose Content Into Video

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The fastest way to make video. Learn how to make engaging videos for your audience by using existing stories.

Published in: Marketing
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How to Repurpose Content Into Video

  1. 1. How to Repurpose Content Into Video
  2. 2. Finding fresh new ideas for content is TOUGH
  3. 3. WHAT IF I TOLD YOU THAT YOU HAVE PLENTY OF AVAILABLE CONTENT RIGHT NOW?
  4. 4. WELL, YOU DO.
  5. 5. TRANSFORM YOUR BLOG 
 POST INTO A VIDEO
  6. 6. BRING YOUR STORY TO LIFE. TURN ARTICLE TEXT INTO VOICE OVERS AND VISUAL OVERLAYS TO TELL THE STORY IN A WHOLE NEW WAY
  7. 7. Digiday January 2016 “Viral publishers, seeing fewer Facebook clicks, 
 shift focus to video”
  8. 8. According to 50X easier to achieve a page 1 ranking on it is with a video
  9. 9. New York Daily News combined both text and video. Within days, the post gained thousands of shares on Facebook.
  10. 10. USA Today showed how a combination of compelling video with a strong article gets people more engaged.
  11. 11. TEASERS AREN’T JUST FOR THE MOVIES
  12. 12. FOR LONG PIECES, MAKE A SHORT VIDEO TO GIVE YOUR AUDIENCE A HELPFUL SNEAK PEAK.
  13. 13. El Mundo wrote a detailed article about the Bill Cosby trial and included a short one minute overview video.
  14. 14. Get more impact from your evergreen assets.
  15. 15. SEO-OPTIMIZED CONTENT LIKE INSTRUCTIONS, PRODUCT INFORMATION, AND WHITE PAPERS 
 CAN BE TRANSFORMED INTO VIDEO.
  16. 16. Patch took the evergreen subject of freezing pipes and made it shine with video.
  17. 17. REVIVE YOUR MOST POPULAR POSTS WITH A VIDEO.
  18. 18. TURNING A GREAT POST INTO VIDEO GIVES IT NEW LIFE.
  19. 19. BRINGING THAT POST TO VIDEO GIVES YOU A GREAT REASON TO REPOST AND CONNECT WITH NEW AUDIENCES.
  20. 20. The SPORT Bible took this popular post and transformed it to a hilarious Facebook video.
  21. 21. KEY TAKEAWAYS 1. Social Media presence requires video 2. Videos can bring new life to any story 3. Use video to quickly sum up long articles 4. You have the content you need to make engaging Facebook videos right now
  22. 22. MAKE VIDEO WORTH SHARING.

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