The document discusses building a healthier burger option. It identifies that the current best-selling burger is avoided by health-conscious customers due to its high calorie, fat, and carbohydrate content. Alternative buns and cheese are analyzed that have lower calories, fat, and carbohydrates. A new "Better Burger" is proposed using these components containing fewer total calories, fat, and carbohydrates than the current best seller.
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Better burger
1. BUILDING A
BETTER BURGER
Making our best-selling
burger into a
healthier menu choice
2. PROBLEM AND SOLUTION
Problem: health-conscious customers avoid our burger
because of the calories, fat, and carbohydrates it
contains
Solution: Find alternative components for the burger that
have less calories, fat, and carbohydrates
EILEEN LYONS
3. BUN NUTRITION
Our Bun
Calories: 260
Fat: 5 g
Carbohydrates: 45 g
Alternative Bun
Calories: 140
Fat: 2 g
Carbohydrates: 27 g
EILEEN LYONS
4. CHEESE NUTRITION
Our Cheese
Calories: 125
Fat: 9 g
Carbohydrates: 1 g
Alternative Cheese
Calories: 70
Fat: 4 g
Carbohydrates: 1 g
EILEEN LYONS
5. A BETTER BURGER
Our Best Seller
Total Calories: 585
Total Fat: 27 g
Total Carbohydrates: 46 g
New Better Burger
Total Calories: 410
Total Fat: 19g
Total Carbohydrates: 28 g
EILEEN LYONS
Fat (g)
0 5 10 15 20 25 30
Better Burger
Best Seller
27
19
Both buns have sesame seeds.
Alternate buncosts10% less!
Both process cheese products are orange.
Alternate cheese has a longer shelf life.
Alternate cheese was preferred in taste tests.
Currently our burgers has 20% more calories and 3 more grams of than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates. Better burger has 30% less calories, and 40% less carbohydrates than our best seller.
