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Pre-
production -
creative
LYDIA
This is what I am going to be producing
as an advertorial , I am going to be using
serif font to give my advertorial a fancy
and more attractive to the eye feel. As
well as this I wanted to include some
pictures such as the camera that I have
used, some appealing shots of what I
have took with the camera to give the
audience a feel for what can be
accomplished. As well this I may add a
picture of myself and explain what I do
and how canon has helped me in my
journeys and work. In my writing I am
going to include what canon do and
what they produce and how it can really
help with developing high quality
images. I will include some emotive and
persuasive language to try and immerse
the reader and give them a connection
with canon products.
This is the advert that I am going
to be doing, I have two thoughts
on what I would like to do, I
either want to portray the
advert with the main focus being
the camera, however I wasn’t
sure if that would target my
audience. Therefore I also
looked into using an image of
the moon taken by the canon
camera. I would use a straight
on shot for both of these and
some colour manipulation and
add some glare to the image. I
feel as though if I use the image
taken by the camera my
audience with interact with it
more.
This is going to be my front cover of the
magazine, I was going to have my actor
taking a photo of the clouds, however I have
discovered more canon advertisements and
they use less clustered images and make
them more about the beauty. Therefore I
have developed my idea and I am going to
use bright colours to attract my audience, I
am going to be using the journey of the sky
and clouds as my theme. I am not going to
enhance any of the colours as I want to
show how well the camera can capture
images and colours without filters. I may use
vignette around the edges to darken the are
however this will only to be add the logo
and what the features are. I will do this
through a straight forward shot inspired by
some of vogues covers to make it look fancy
and more appealing to my audience.

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Pre production creative.pptx

  • 2. This is what I am going to be producing as an advertorial , I am going to be using serif font to give my advertorial a fancy and more attractive to the eye feel. As well as this I wanted to include some pictures such as the camera that I have used, some appealing shots of what I have took with the camera to give the audience a feel for what can be accomplished. As well this I may add a picture of myself and explain what I do and how canon has helped me in my journeys and work. In my writing I am going to include what canon do and what they produce and how it can really help with developing high quality images. I will include some emotive and persuasive language to try and immerse the reader and give them a connection with canon products.
  • 3. This is the advert that I am going to be doing, I have two thoughts on what I would like to do, I either want to portray the advert with the main focus being the camera, however I wasn’t sure if that would target my audience. Therefore I also looked into using an image of the moon taken by the canon camera. I would use a straight on shot for both of these and some colour manipulation and add some glare to the image. I feel as though if I use the image taken by the camera my audience with interact with it more.
  • 4. This is going to be my front cover of the magazine, I was going to have my actor taking a photo of the clouds, however I have discovered more canon advertisements and they use less clustered images and make them more about the beauty. Therefore I have developed my idea and I am going to use bright colours to attract my audience, I am going to be using the journey of the sky and clouds as my theme. I am not going to enhance any of the colours as I want to show how well the camera can capture images and colours without filters. I may use vignette around the edges to darken the are however this will only to be add the logo and what the features are. I will do this through a straight forward shot inspired by some of vogues covers to make it look fancy and more appealing to my audience.