Research and planning takes into account all aspects of developing, producing, and selling a product by conducting surveys, analyzing sales reports, and ensuring the final medium has a professional feel. When creating a horror film, planning is needed from determining an interesting plot for the target audience to carefully considering the cinematography, editing, sound, and visual style to ultimately aid the marketing of the final product.

1. Research & Planning
Investigation
Emma Matthew

2. What is Research & Planning?
• Research and planning takes into account all aspects of
developing, producing and selling the product to the
consumer in order to make a successful selling product.
This can be done by conducting surveys and analysing
sales reports in order to find out what sells.
• Research and planning will also have to be taken into
consideration when creating the specific medium as to
make sure the product has a professional feel.

3. Research & Planning stages
needed to make a horror film
• When creating a horror film, research and planning
stages need to be taken into consideration.
• This would start with what the plot of the film is going to
be and weather it will be interesting for the target
audience.
• The cinematography, editing, sound and mise en scene
will also have to be planned carefully in order for a
successful film in the horror genre.
• Planning will also have to be used in the marketing of the
final product.