2. WHAT IS RESEARCH AND PLANNING?
• Research and planning takes into account all aspects of developing, producing and
selling the product to the consumer in order to make a successful selling product. This
can be done by conducting surveys and analysing sales reports in order to find out what
sells. Research and planning will also have to be taken into consideration when creating
the specific medium as to make sure the product has a professional feel.
3. RESEARCH AND PLANNING STAGES
NEEDED TO MAKE A HORROR FILM
• When creating a horror film, research and planning stages need to be taken into
consideration. This would start with the plot of the film is going to be and weather it will
interest the target audience. Careful planning of the cinematography, editing, sound and
mise en scene will also have to be planned carefully in order for a successful film in the
horror genre. Planning will also have to be used in the marketing of the final product.
