what is advertisement,purpose of advertisement,share of global adspend,wireless marketing etc

1. Advertisemen
t
By Charu

2. what is advertisement?
It is audio or visual form of marketing communication that
employ an openly sponsored non-personal message to promote
or sell a product service or idea
Advertising is communicated through various mass media
including newspaper, magazines, televisions, radio, direct mail,
blogs, websites or text message
The actual presentation of message in
a medium is refferd to as an
advertisement or “Ads”

3. Purpose of advertising
Advertising is at the front of delivering the proper message to customers and
prospective customers. The purpose of advertising is to inform the consumers about
their product and convince customers that a company's services or products are the
best, enhance the image of the company, point out and create a need for products or
services, demonstrate new uses for established products, announce new products
and programs, reinforce the salespeople's individual messages, draw customers to
the business, and to hold existing customers.
Sales promotions are another way to advertise.
Sales promotions are double purposed because
they are used to gather information about what
type of customers one draws in and where they
are, and to jump start sales.

4. Share of global adspend
Medium 2015 2017
Television
advertisement
37.3% 34.8%
Desktop online
advertising
19.9% 18.2%
Mobile advertising 9.2% 18.4%
Newspaper
advertising
12.8% 10.1%
Magazines 6.5% 5.3%
Outdoor advertising 6.8% 5.9%
Radio advertising 6.5% 0.7%

5. Wireless advertising
Wireless advertising is a form of promotion that uses
the internet and world wide wed for the expressed
purpose of delievering marketing message to attract
customers.
Online ads are delivered by an Ad server

6. Example:-
L
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T
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7. How LEGO does content
marketing?
LEGO has become an expert at distributing its branded
content over different channels since the last decade.
Here’s what it has been doing on;
Social media(facebook, twitter, pinterest)
Microsites and landing pages
Email marketing