Outdoor advertising has several key benefits and features. It is a cost-effective way to promote brands with exposure that lasts for weeks, months or years with just one investment. Outdoor ads also have a wide reach since people cannot avoid seeing them when outside. They allow for creativity in message longevity. Additionally, certain outdoor ad placements like airports and malls can specifically target intended audiences. Outdoor advertising provides constant, non-stop exposure to the public. It is also a flexible format that can quickly update messages.

1. JEWEL TILAK
KAMLESH
HIMANSHU JAIN 1
FEATURES OF OUTDOOR
ADVERTISING

2. The objective of each advertising campaign differs
from another.
Outdoor advertising is one of the oldest mediums of
brand promotion.
Advertising brands through outdoor media vehicles
such as billboards, hoardings, kiosks, posters etc.
have been in vogue ever since the advent of
advertising in India.
INTRODUCTION
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3. Features of Outdoor Advertising
1.Cost efficiency.
Out of home advertising methods are cost effective
ways to promote a brand or service because OOH
advertising is mostly one time investment.
One outdoor ad can be kept for weeks, months or
even years
OOH one doesn’t need to invest again and again.
Just invest once and wait and watch to observe the
impact. 3

4. 2.Better reach
Outdoor ads provide better reach to customers as
compared to other advertising practices.
One can avoid a television ad by changing the channel
but one cannot avoid an outdoor ad by staying inside
home and not going out.
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5. 3.Scope for creativity and longevity
Outdoor advertising provides more scope for creativity
and longevity while promoting a brand, service, idea or
business activity.
This scope for creativity and longevity makes outdoor
advertising an effective and reliable tool for brand
promotion
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6. 4.Potential to reach intended customers
Outdoor brand promotion practices such as airport
advertising, mall advertising etc. have potentials to
reach the targeted customers.
Airport advertising is one of the most common
practices of outdoor brand promotion.
Any advertising campaign whether home based or
outdoor is successful if it reaches out to the target
audience.
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7. 5.Constant or non-stop exposure to
public
Outdoor ads whether airport advertising or mall
advertising provide constant exposure about the brand
to the general public.
Maximum exposure in the market place means
attracting a larger number of target audiences.
Advertising is a customer-centric affair and attracting
old/new pool of customers is equally important for an
advertiser to promote his brand or service. 7

8. 6.Outdoor advertising India is becoming
trendy day by day.
Especially with the advent of digital technology,
outdoor advertising has undergone a radical change as
compared to the conventional modes and techniques of
brand promotion.
The trends of outdoor advertising India are yet to
revamp and renovate further with a touch of
technological sophistication.
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9. 7.FLEXIBILITY
OOH offers maximum flexibility. The advertisers can
alter the advertising message at any time to take
the advantage of seasonal demands.
The advertiser can choose the market areas in which
he wishes to advertise.
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10. 8.Act as reminder
Outdoor advertising is best means of reminder
advertising.
As people move outdoors and when they are exposed
to outdoor advertising, it may remind them of
certain purchases, which otherwise they could have
forgotten
Delivers selling message constantly 12 to 24 hours a
day.
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11. Conclusion
Outdoor advertising is excellent way to advertise our
product, if it is used on correct time and on correct place
It is costlier than some other modes but its results can be
better too
New and new technology is coming in India which is
developing the outdoor advertising as the OOH is still not as
developed as of other countries
There is increase of the usage of outdoor advertising in
India and there is significant usage is towns and rural areas
but compared to cities their usage is low. So there is scope
for increasing usage.
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15. Biblography
http://www.articlecity.com/articles/marketing/article_5316.shtml
http://www.studymode.com/essays/Outdoor-Advertising-598209.html
https://en.wikipedia.org/wiki/Out-of-home_advertising
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16. THANK YOU
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