This document contains two ideas for media campaigns. The first idea is about portraying women in the media. It suggests focusing on young girls posting explicit photos online and how certain media outlets portray female artists in a provocative way. The target audience would be 16-24 year old females concerned about this issue as well as feminists. The second idea is about whether teenagers should be allowed to get tattoos. It notes the rise in underage tattooing and how tattoo removal has increased due to employment reasons. Tattoo parlors, youth clubs and schools would be companies to contact for the campaign. The target audience would be males and females aged 16-23 who think tattoos could negatively impact job opportunities.

1. Idea Development 3 – Portrayal of
women in the Media
Idea
Where did this idea
come from?
What facts and figures can
you find to support this
idea
What
companies
would be
helpful to
contact/rese
arch
How will this idea
meet the brief?
Who will this idea
appeal to?
Target audience
Portrayal of
Women in
the Media
I got this idea
from websites
such as The
Mirror and Daily
Mail that were
posting articles
about female
artists such as
Miley Cyrus and
Beyonce’s
provocative
dancing.
In the 1930's the paper
frequently published
anti-Jewish stories in a
manner that reflected
events in mainland
Europe, and specifically
Germany. In 1936, the
paper reported that
Oswald Moseley's
British Fascist Party
were going to conduct a
march and
demonstration through
an area of East London
where many Jewish
families lived. The
'Mails' infamous
headline was 'Hurrah
For The Blackshirts
Daily Mail
There has been
recent
campaign
focusing on
young girls
posting explicit
photographs of
themselves
through social
networks such
as Facebook,
Instagram and
Twitter.
16 – 24 Females
who are against
the portrayal of
women in
Media. Also
feminist who
believe in the
rights of
women.
The Sun

3. Idea
Where did this idea
come from?
There has been
a rise in
Should
teenagers
teenagers be getting tattoos
allowed to
illegally. This has
get tattoos? continued to
increase over
the years yet
there has been
no retribution to
stop this.
What facts and
figures can you find
to support this idea
What companies
would be helpful
to
contact/research
How will this idea
meet the brief?
Who will this idea
appeal to?
Target audience
According to
the Patient’s
Guide, a
website
comprised of 25
niche
publications
dedicated to
skin care, laser
tattoo removal
has increased
32 per cent in
the past year
alone, with as
many as 40 per
cent of clients
citing
employment as
a main reason
for the
treatment.
Tattoo parlors
A 2010 Pew
Research study
found that
nearly 40
percent of
young people
between the
ages of 18 and
29 have
tattoos, and of
those, half
have two to
five tattoos.
This will
appeal to both
males and
females
towards the
ages of 16 to
23. Many
young people
would agree
that tattoo’s
could possibly
ruin job
opportunities.
Youth Clubs
School/Colleg
es