Jive new way_tour_my_sap_24_may2011 final


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JIVE New Way Tour - Mark Yolton - SAP presentation - May 24, 2011 - San Francisco, CA

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Jive new way_tour_my_sap_24_may2011 final

  1. 1. The Power of Social Business at SAPMark YoltonSenior Vice President | SAP Community Network
  2. 2. Let’s Talk...  SAP for the Uninitiated  Our Social Business Landscape ... with JIVE  Moving Forward  Reflecting Back ...© 2011 SAP AG. All rights reserved. 2
  3. 3. Run Better with SAP – Leader in Enterprise SoftwareWe Help Organizations Do What They Do... Better 170,000 customers 53,000 Employees 25 Industries Number 1  Business Applications  Analytic Applications  Enterprise Mobile  SME© 2011 SAP AG. All rights reserved. 3
  4. 4. SAP “Run Better” video http://www.youtube.com/watch?v=MoZiztyYyDc© 2011 SAP AG. All rights reserved. 4
  5. 5. JIVE is integral to SAP’s Social Business Architecture Public By invitation Employees Only© 2011 SAP AG. All rights reserved. 5
  6. 6. Massive, Open, Public Communities Public By invitation Employees Only SAP Community Network© 2011 SAP AG. All rights reserved. 6
  7. 7. SAP Community Network: Large, Leading, ImpactfulPioneering Social Business Best-Practices ~ 2.5 million members strong > 200 countries and territories ~ 20,000 new members / month ~ 1.5 million unique visitors / month > 4 million visits @ 20 million pages / month > 250,000 have contributed (ever) > 100,000 last year > 2,000 annual top contributors ~ 4,000 posts / day in 360+ forums ~ 2 million topic threads @ 8M messages ~ 8,000 bloggers … ~ 100 SAP Mentors … > 2 million quarterly newsletter impressions© 2011 SAP AG. All rights reserved. 7
  8. 8. Tremendous Growth & Expansion of theSAP Community Network (SCN) Launch: Launch: 2.5M Members Launch: EcoHub App Store Code 1.5M UMV Business Exchange Launch: Objects Career >100,000 BPX Community Center Contributors / Add University year 100K Wikis Alliances 1M > 1M Newsletter Members Community Members Subscribers Jive Rebrand: Forums SCN SAP Idea Place Launch: Blogs 1M Forum SAP Posts Developer Network 2003 2005 2007 2009 2011© 2011 SAP AG. All rights reserved. 8
  9. 9. Today… SAP Community Network (SCN) is the Social Network for SAP professionals (covering developers, IT professionals, business process experts, business users, business intelligence pro’s, professors and students) delivering SOCIAL SOCIAL SOCIAL SOCIAL I N N OVAT I O N COMMERCE INTELLIGENCE INSIGHT to SAP customers, partners, employees, and independent experts© 2011 SAP AG. All rights reserved. 9
  10. 10. SCN: The Social Network for SAP ProfessionalsThe Engine for Social Business Acceleration SOCIAL SOCIAL SOCIAL SOCIAL OUTCOMES I N N OVAT I O N COMMERCE INTELLIGENCE INSIGHT O R C H E S T R AT I O N CULTURE & ENABLERS GOVERNANCE PROGRAMS & REWARDS TOOLS S O C I A L P L AT F O R M© 2011 SAP AG. All rights reserved. 10
  11. 11. SCN Uses JIVE for Discussion Forums…since 2004 Discussion Forums  2004 Implementation  Now: 8M+ Forum Posts  >2M Forum threads  Peak: 6,000+ posts every day  100,000+ contributors per year  Most-popular area on SCN  Massive efficiency engine (call avoidance via self-service)© 2011 SAP AG. All rights reserved. 11
  12. 12. SCN Uses JIVE for Code Exchange SAP Code Exchange  Developers share code snippets, tools, extensions… with each other  Beta in 2009 …  Launched 2010 “  60+ Developer Projects  Integration with SCN and Code Repository© 2011 SAP AG. All rights reserved. 12
  13. 13. SCN Uses JIVE for SAP Idea Place SAP Idea Place  Launched September 2010  Outside-in crowdsourced innovations  Idea submission, discussion, collaboration, improvement  Community voting  ~10,000 users  >80 idea topics  >2,900 ideas submitted  >12,000 votes  >90 ideas delivered or in product development© 2011 SAP AG. All rights reserved. 13
  14. 14. SAP Runs Better with SAP Community NetworkHelping the SAP Ecosystem Do What They Do... Better “ “SAP has set the standard — certainly within the tech industry — and offers a good example of the potential. SAP is one of the leaders in the scale, diversity, and integration of its vast ecosystem.” - -John Hagel and John Seely Brown John Hagel and John Seely Brown Business Week, 2008 in Business Week “ SAP ranks in the top ten of "the worlds most valuable brands based on how they leverage social media to interact with customers.” - Charlene Li The World’s Most Valuable Brands. Who’s Most Engaged? “ “SAP Community Network perhaps illustrates the most extensive use to date of social media by a corporation.” - Aspen Institute© 2011 SAP AG. All rights reserved. 14
  15. 15. Restricted, Controlled-Member Communities Public By invitation Employees Only SAP SAP Community Collaboration Network Workspace© 2011 SAP AG. All rights reserved. 15
  16. 16. Collaboration Workspace on JIVELaunched 2007 Collaboration Workspace  Secure IP controls  Trust  Initiated to enable product / solution innovation  Selective sharing enables frictionless exchange  50+ gated communities  50,000+ UMV© 2011 SAP AG. All rights reserved. 16
  17. 17. Collaboration Workspace on JIVEBPX Community Roundtables BPX Community Roundtables  Launched 2007 & 2008  Private spaces for Partners, Customers, and SAP Employees  Focused on specific outcomes  Help drive Customer and SAP Roadmaps© 2011 SAP AG. All rights reserved. 17
  18. 18. Collaboration Workspace on JIVESAP Docupedia SAP Docupedia  Interactive crowd-sourced SAP product documentation  Quality improvements based on real-world expertise + customer use-cases  SCN members find, view, comment, and organize  Collaboratively improve documentation quality and completeness© 2011 SAP AG. All rights reserved. 18
  19. 19. Collaboration Workspace on JIVESAP Premier Customer Network SAP Premier Customer Network  Launched 2011  Private, customized portals for key customers + account team  Collaboration, communication, document-sharing…© 2011 SAP AG. All rights reserved. 19
  20. 20. Internal, Private, Employee-Only Communities Public By invitation Employees Only SAP SAP SAP Community Collaboration Employee Network Workspace Network© 2011 SAP AG. All rights reserved. 20
  21. 21. SAP Employee NetworkFrom Past to Present 2009/10 SAP Employee Network Social Media, Enterprise Search, Convergence 2007/8 SAP Corporate Portal Re-launch Enhanced UI and Personalization 2005 SAP Corporate Portal Based on SAP Netweaver; B2E application integration & information 1998 SAPNet Communication, Team Collaboration & Self Services 1995-1997 Document Management & Structure based on R/3 system© 2011 SAP AG. All rights reserved. 21
  22. 22. SAP Employee Network on JIVE…since 2009  40,000+ Unique Visitors per month Technology: Jive Social Business Software 4.0  Key features:  Discussions  Polls  Blogs  Groups  Communities  Social Networking© 2011 SAP AG. All rights reserved. 22
  23. 23. Organizations + Vertical Spaces  Departments  Organizations  Teams  Projects  Specific Events  Contained Campaigns  Physical Campus Locations© 2011 SAP AG. All rights reserved. 23
  24. 24. Topics of Interest + Horizontal Spaces  Broad Topics  Programs  Emerging Areas  Cross-Organizational  Cross-Topic© 2011 SAP AG. All rights reserved. 24
  25. 25. Business Benefits & Member ValueAcross SAP’s Social Business Landscape© 2011 SAP AG. All rights reserved. 25
  26. 26. But… Today’s Challenge (partial view)© 2011 SAP AG. All rights reserved. 26
  27. 27. Dream: Single Social Collaboration Platform for all of SAPPublic, Gated, Internal … For social innovation, commerce, intelligence, insight + SAP Community Network SAP Collaboration Workspace SAP Employee Network© 2011 SAP AG. All rights reserved. 27
  28. 28. We Reached a Decision-Point on our Strategic Direction…JIVE to under-pin all SAPCommunities: Internal / employee Controlled membership External-facing / open  Massive migration  Modernization  Fully integrated  Continuous innovation© 2011 SAP AG. All rights reserved. 28
  29. 29. Why JIVE?Leader in Social Collaboration Platforms© 2011 SAP AG. All rights reserved. 29
  30. 30. Why JIVE?Able to Accommodate Our Current Massive Size + Growth Trajectory Key Facts re: SAP Community Network  >38M visits 2010  >220M pages viewed 2010  >11M visits Q1 2011  >3M unique visitors (Q1)  >43M pages viewed (Q1)  76% increase in search engine traffic Q1’11 vs. Q1’10  >2M forum threads w/ >8M posts  Forum pages viewed >11M times in Q1 alone© 2011 SAP AG. All rights reserved. 30
  31. 31. Why JIVE?Robust & Reliable: Global Access w/ 24x7 Availability© 2011 SAP AG. All rights reserved. 31
  32. 32. Why JIVE?Shared Vision of Social Business xx We believe…© 2011 SAP AG. All rights reserved. 32
  33. 33. Why JIVE?Able to Support Our Future Growth Strategy© 2011 SAP AG. All rights reserved. 33
  34. 34. Why JIVE?Constantly Evolving to Deliver Future Innovations© 2011 SAP AG. All rights reserved. 34
  35. 35. Re-CapSAP’s 3-Tier Approach to PublicSocial Business & GatedCommunity Engagement  Open / public / massive  Restricted / controlled Private  Private / Employee-OnlyJIVE since 2004, withsignificant expansions:2007 … 2009 … 2010 … 2011  Massive migration & modernization of our public communities platform this year© 2011 SAP AG. All rights reserved. 35
  36. 36. Parting Thoughts …Social business is no longer optional,emerging, differentiating How you execute is…Your customers, partners, suppliers,and employees expect / demandsuch access, tools, engagement An ecosystem imperativeSocial Business benefits are clear Individuals & Companies B2B … B2C … S-M-L-XL …“Must do” … Now.© 2011 SAP AG. All rights reserved. 36
  37. 37. Thank You!http://SAP.comhttp://scn.sap.comMark Yolton | SVP sap.com/techtourSAP Community NetworkMark.Yolton@sap.com
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