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Twiplomacy 2014 Presentation

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Matthias Lüfkens
Matthias Lüfkens

How do world leaders tweet? Are they only broadcasting or are they conversational, personally engaging with their followers? Burson-Marsteller’s annual Twiplomacy study looks specifically at the connections between heads of state and governments and foreign ministers, covering a record 643 Twitter accounts in 161 countries.

Social MediaNews & PoliticsTechnology
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Twiplomacy 2014 Burson-Marsteller, Geneva 25.06.2013 #Twiplomacy @Luefkens @BMdigital @Twiplomacy
83%of all governments have a Twitter presence 90Foreign Ministries 65Foreign Ministers 162Heads of State & Government are on Twitter
How World Leaders Connect on Twitter 3
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Twiplomacy Live 15
Thank you Matthias.Luefkens@bm.com @Luefkens @BMdigital

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Twiplomacy 2014 Presentation

Editor's Notes

  1. Tweetping visualization
  2. 83% of all governments in the UN have a Twitter presence (up from 77% a year ago). 162 heads of state and heads of government have a personal Twitter account up from 147 a year ago 65 Foreign Ministers have a personal Twitter account up from 54 a year ago. 90 Foreign Ministries have an institutional Twitter presence up from 81 a year ago.