2. Pendulum - witchcraft
The song ‘Witchcraft’ reflects well in the music video. A use of dark lighting and colours
connotes ideas of mystery and evil, both things associated with witchcraft. A woman floating
underwater gives a sense of something supernatural, another connotation with witchcraft. As
the song gets faster there is an increase in the cutting rate. A key theme of the video is the idea
that the woman is coming back to life, at the start we see her floating with her eyes closed, as
the song as the song progresses she starts to move and rise. As she becomes more ‘alive’ the
songs tempo increases, linking the song with the video.. Close ups are used repeatedly on the
bands instruments, this shows off the bands skills and also creates a link between the visual and
musical elements. The clothes the band wear are black, this is fitting with the colour scheme of
the video. In contrast, the woman is wearing a white dress. Implying that she is different from
everyone else, perhaps in the paranormal sense. The sharp contrast between the heavy use of
black throughout the video and the white dress, makes her a focal point. Lighting is used
effectively in the video, flashes of bright light and lasers add create a sense of chaos and
exhilaration. CGI is used in the video to enhance the setting, in the video objects such as stone
and rubble float in the air as if gravity doesn’t exist. This adds to the surreal and supernatural
theme that appears throughout. Another idea is that the video is set in space, where there is no
gravity. This would relate well to the song as there are lyrics such as ‘you gotta get out, go far
away.’
3. Pendulum - watercolour
The video for watercolour is set on an unknown planet eclipsed by the sun,
this adds an element of surrealism, reflecting on the bands futuristic style.
Watercolour is the lead single from their most successful album ‘Immersion’.
With it being the lead single it is important that the video reflects what the
album is all about. The idea that that the band are immersed in darkness
connects to the album title, however by the end of the video the band are
fully exposed to sunlight. This could be perceived as the band persevering to
break the boundaries of music, successfully rebelling againt the conventions
of mainstream music. This could also relate to the lyrcis ‘’feed the fire, break
your vision.” This implies perseverance and motivation. The band are
renowned for their powerful songs, as the use of heavy bass dominates their
music. This is reflected in the video. The band are shown to be fighting
natures elements wind and rain. Close ups of their faces are used to show
physical distress as they battles against the strong forces. This conveys the
idea of power so there is an obvious link between the song and video.
Throughout the video the lead singer is standing in front of a large stack of
speakers. This reinforces the drum and bass genre as close ups show the
vibrations from the loud music.
4. Pendulum – The Island Pt.1
The video starts with the shadow outline of an island, letting the audience know
where the story is set. The idea that the location is an island reflects the title. Just like
the other Pendulum videos, surrealism is a running theme. The video shows a girl
waking up in an unknown vast desert land on the island. The audience is clueless as to
why she is there, this adds mystery to the storyline and keeps the audiences attention.
As the song increases its tempo, the intensity of the video as the woman is distressed
that she cannot the mystery object in the far distance. Throughout the video, cuts of
the lead singers face are shown as he sings the narrative, this connects the band to the
video. The ending of the video is the most important element, it shows the woman
taking a fall down a hill and we see her unconscious on the floor. ‘The island’ is a two
part song, meaning there will be a second video so It is important that the video ends
on a cliff-hanger. This is a clever technique to promote the band as there is an instant
buzz created around the second part, as the fanbase are intrigued to know what will
happen next.
