A summary of the most relevant and inspiring campaigns I found during my research.

1. Inspiring Campaigns
Communications and
perception/behaviour changing
Waste Not, Want Not
RSA Student Awards
Lucy Bryan-Smith

2. Waste Not, Want Not
RSA Student Awards
Lucy Bryan-Smith
Stop Child Abuse Campaign
A powerful series of performances across South America saw
living statue street performers acting out the realities of child
abuse to a crowd of speechless spectators.
The performances, organized by UNICEF as part of their
Stop Child Abuse campaign, featured mimes painted all in
white, paired as one child and one adult, acting out scenes
of violence, aiming to bring awareness to the suffering of
abused children.
The result of the performances is a series of powerful videos,
one for each of the performances, which took place in Buenos
Aires, Santiago, Asunción and Montevideo.

3. Waste Not, Want Not
RSA Student Awards
Lucy Bryan-Smith
Just* -
Packaging Designed To Eliminate
Packaging
Created for WWF (World Wide Fund for Nature) the concept
is wrapped around the idea of replacing plastic bottled
household products with “alternative” and natural solutions.
No more plastic.
“Every day we buy millions of household products that are
essentially chemicals in plastic bottles. And, every one of
them puts more pressure on our already fragile environment.”
All products are packaged in 100% natural and biodegradable
paper cartons. No more plastic bottles. Each carton has a
die cut front window in the shape of the plastic bottle the
chemical product usually comes in. For example, glass
cleaner is represented by a squirt bottle shape diecut. Now
here’s the kicker...the usual chemical contents of the product
have been replaced by nature’s own solution – real lemons
for glass cleaner!
“Using packaging to change perception our product design
reflected the simple, natural and organic nature of our idea
and educated people on how to make the switch to a more
sustainable alternative.”

4. Waste Not, Want Not
RSA Student Awards
Lucy Bryan-Smith
The Face of Litter
An environmental group in Hong Kong has gone high-tech
in its fight against street littering. It actually collects human
DNA from rubbish to recreate the faces of those who left
it, believing that public shaming will do a better job than
government fines.
In a campaign of “putting a face behind the crime,” the group
collects cigarette butts, chewing gum and carton cups and
makes composite pictures. The genetic material from these
things then goes to a laboratory, where scientists use it to
predict ethnicity and face shape, as well as eye and hair
colour from the samples.
The co-founder of the project called “The Face of Litter,”
Nissa Marion, told said about the idea “It was wonderful
to use such new and innovative technology to promote a
message that’s quite important for this region. The campaign
is intended to provoke thought, discussion our waste habits,
[on] littering, but also just [on] how much we throw away and
what we consume on the daily basis,” she said.

5. Waste Not, Want Not
RSA Student Awards
Lucy Bryan-Smith
If London were Syria
If London Were Syria, titled on YouTube Most Shocking
Second a Day Video, is a short film commercial (the YouTube
video is 93 seconds) created by Don’t Panic London for Save
The Children UK, marking the third anniversary of the Syri-
an Civil War. It features a young British girl experiencing the
effects of a hypothetical civil war on the streets of London.
Everything depicted in the video was based on the factual
accounts of children in Syria. The video’s purpose is to depict
what life is like for kids as war erupts in their country, in order
to bring attention for kids involved in the ongoing Syrian Civil
War.
The video was shot over the course of two days, and com-
bines the second-a-day and photo-a-day video formats,
featuring a young girl’s life as it progresses from normal to
complete chaos in the course of a year.

6. No Screen Sunday
A behaviour change and communications campaign that
encourages people to eliminate the use of screen-based
devices (computers, tablets, mobiles, televisions, etc.) on
Sundays and instead engage in offline activities and interact
with people face-to-face.
Katie Cadwallader – Previous RSA Award Winner
Waste Not, Want Not
RSA Student Awards
Lucy Bryan-Smith

7. Waste Not, Want Not
RSA Student Awards
Lucy Bryan-Smith
Love Food Hate Waste
Love Food, Hate Waste is a campaign, launched by the
Waste & Resources Action Programme in 2007, with the aim
of reducing the amount of food waste in the United Kingdom.
The campaign has been promoted and circulated by many
green sites. The campaign claims to have already helped
almost two million households reduce their food waste,
amounting to savings of almost £300 million and stopping
137,000 tonnes of waste going being wasted.

8. Waste Not, Want Not
RSA Student Awards
Lucy Bryan-Smith
Inglorious Fruits and Vegetables
To fight against food waste, Intermarché, the 3rd largest
supermarkets chain in France, decided to sell (30% cheaper)
the non-calibrated and imperfect fruits and vegetables: “the
inglorious fruits and vegetables”.
Intermarché launched a massive global campaign to
rehabilitate and glorify them, with print, billboards, TV,
radio, PR, and Intermarché’s catalogues and social media
platforms. The stores were rebranded “inglorious”, from floor
to ceiling, and finally, for people to realize that they were just
as good as the others, Intermarché designed and distributed
inglorious vegetables soups and inglorious fruit juices.
This initiative is a complete success because it’s a win-win-
win campaign : consumers get the same quality products for
cheaper, the growers get money for products that are usually
thrown away and Intermarché increase its business by selling
a brand new line of products. The following figures are there
to prove it.