Gyrus is a digital platform that allows healthcare professionals to share ideas and promote best practices to improve processes, engagement, and outcomes. It addresses inefficient processes and disengaged staff that contribute to high costs. Gyrus offers a scalable subscription model on a cloud-based platform with analytics and human support. It has gained early traction and seeks funding to expand across more hospitals.

1. AN ORGANIZATIONAL
LEARNING SYSTEM
FOR CONTINUOUS
INNOVATION AND
IMPROVEMENT.
Adam Hussain, CEO & Founder
Company: innovation4health reg (10935736)
Address: 7-15 Greatorex Street, London E1 5NF

2. M a r k e t P r o b l e m
A disengaged workforce contributes to greater costs and performance loss.
Employee Feedback Top-Down Decisions
Dissatisfied
Employees
Employee feedback is
submitted through e-mail,
surveys or a suggestion box
- but these methods often
lead to nowhere.
A small group of managers
discuss and implement the
changes they see fit - although
employers are on the floor and
more aware of process issues.
Change implementation
becomes extremely slow, and
since employee feedback is not
implemented, employees feel
that their opinion is undervalued.
STEP 1 STEP 2 RESULT
What this means: A disengaged workforce in healthcare contributes to costs of over £25 billion,
diminished performance among employees, dissatisfied patients, and increased patient complaints.

3. M a r k e t P r o b l e m
Inefficient processes result in increased costs.
A lack of engagement and communication between management and staff decreases staff performance and
increases costs.
Reduced
Collaboration
Less Informed Ideas &
Decisions
Increased
Costs
Current methods of collecting
employee feedback uses one-
way communication, is often lost
or not reviewed, and is collected
with no clear action plan.
Employees are involved in the
everyday activity of health care.
Management, who is rarely on
the floor, makes decisions that
affect the entire organization.
• NHS Complaints cost £23 billion
(NHS Resolution 2017)
• NHS Clinical Negligence will cost
£1.5 billion by 2023 (Guardian 2017)
• NHS Absenteeism cost: £1.1 billion
(NHS Digital 2017)
Only 39% feel they are able to deliver the quality of care they wish to patients”
(NHS Staff Survey 2018)

4. S o l u t i o n
Gyrus makes change implementation swift and collaborative.
Gyrus is a digital mobile platform that allows healthcare professionals, carers and patients to share ideas and
quickly promote best practices, new innovations, and organizational changes.
Flexible
Platform
Data &
Analytics
Human
Support
User
Engagement
01 02 03 04
• Use Within Teams
• Multiple Device
Capacity
• 24/7 Software Access
• Friendly Visual
Dashboard
• Integrated System
• Data Insights
Accessible Across
Multiple Teams
• Change Associate
Experts Available
• Agents to Assist
Leaders to Manage
Change
• Users receive
responses directly to
device
• Close the feedback
loop and build trust
amongst staff and top
management

5. S o l u t i o n
Gyrus makes it easy to collaborate and share ideas to improve.
Better Patient
Outcomes
Productivity &
Efficiency
Employee
Collaboration and
Engagement
Simple dashboard for analytics and reporting.
Two-way and real-time communication with option for anonymity.
Multi-touch campaigns for staff suggestions.
1
2
3
4 Digital Friends and Family Test (FTT) modules to quickly analyze staff pulse.

6. Ta r g e t M a r k e t
Gyrus serves the entire healthcare market.
People Workplace
Technology
LEADERSHIP
ASSET CULTURE
INDIVIDUAL
CUSTOMER
ENTERPRISE REACH
STRUCTURE
PROCESS
Gyrus enables the healthcare industry to streamline change implementation and employee engagement
through effective technology.
Improve communication, progress staff-led improvements in
patient care, clinical productivity, and the care environment.
Workforce:
Reduce turnover, identify the likelihood of adverse events and
other patient concerns. Improve employee’s professional-worth
and engagement.
End Users:
Transform company culture, build trust, grow talent, retain
motivated staff, and engage interested patients and employees.
Organization:

7. M a r k e t S i z e
The productivity and efficiency tech market is large and growing.
Gyrus serves the entire healthcare market, launching at a point of inflection where the landscape is evolving
and technology is being adopted to establish more efficient processes.
Total Productivity
Tech Market (Health)
£ 4.6 billion
Serviceable
Available Market
£ 500 million
Service
Obtainable
Market (1%)
£ 5 million
Hospitals Healthcare
Charities
Local Authority
Education
Research
3-Year Obtainable Objective
• 50 Hospital Departments
• £2.7 million

8. B u s i n e s s M o d e l
An effective business model will lead to growing profits.
HQ
Management
Cytron Tech Partner
Tech Deploy and
Support
Hospital / Dept. Gyrus Change
Expert
Human Support
Gyrus offers an Enterprise Hybrid business model
that uses a tiered-based Serviced Product as a
Service (SPaaS) approach.
Heath/Hospital/Care Department pays
£54,000/year to subscribe to Gyrus’ basic model.
Pricing Strategy
Business to Business (B2B)
Distribution: Cloud
Code Licensing: Proprietary
Revenue Stream: Subscription
Interaction: One to Many
Additional

9. B u s i n e s s M o d e l
Each sale is split amongst Gyrus’ multiple departments.
Revenues from each sale are split between Gyrus’ management team, its change associates, and its
tech partners.
MANAGEMENT TECH COMPANY CHANGE ASSOCIATES
Gyrus’ management team
manages contracts, sales
and marketing events.
Gyrus’ tech partners manage
deployment and tech
support for each site.
Gyrus Change Associates
provide Change Support
through workshops, site
management and reporting.
60% per sale 20% per sale 20% per sale

10. B u s i n e s s M o d e l - P r i c i n g
Gyrus provides an easily scalable pricing model.
Gyrus Connect Gyrus Assist
£2.66
per user/month
£1.66
per user/month
Gyrus Transform
£1.25
per user/month
Billed Annually Billed Annually Billed Annually
Gyrus Connect
upto 1500
Gyrus Assist
upto 3000
Gyrus Transform
upto 5000

11. B u s i n e s s M o d e l - A d d i t i o n a l M o d u l e s
Users can access several additional modules.
The Gyrus team is currently working to launch several effective modules that will provide more benefit
to users while increasing revenue and client value.
Staff Pulse
Friends and Family
Test (FTT) Collaborative
Awards Event
Internal Jobs
CQC Aligned
Pricing: +20%
of basic
CQC Aligned
Pricing: +20%
of basic

12. C o m p e t i t i v e A d v a n t a g e
Gyrus offers an accessible and usability-focused platform.
TECHNOLOGY
FOCUSED
INACCESSIBLE
ACCESSIBLE
USABILITY
FOCUSED
Competitive Advantage
• Streamlines manual processes with digital
solution
• Greater reach and simplicity
• Includes videos (health inequality and
inclusion)
• Scalable pricing & cost affordability
• Issue tracking, tailored service
• Improved employee engagement &
anonymity
• NHS Compliant

13. Gyrus has already gained significant traction.
2017 2018 2019 2020 2021 2022
Problem/Solution Fit
• MVP Videos & Demos
• Gathered Customer
Feedback (interviews)
• Coding & Design
Early Adopter Acquisition
• Confirmed purchase from
NHS Dorset Hospital
• Confirmed purchase from
Poole Hospital
Product/Market Fit
• Developed MVP
• Sold 1st validation pilot
in Chelsea Westminster
Hospital.
Testing & Validation
• Track and analyze client
usage
• 12 month validation
Market Establishment
• Acquire first ten clients
• Earn revenue of £1.35m
Growth
• Onboard 50 hospital
clients
• Earn revenue in
excess of £2.7 million
M i l e s t o n e

14. The Gyrus team has over 100 years of combined experience.
M a n a g e r s & D i r e c t o r s
CEO/Founder
Chief Operating
Officer
Chief Technology
Officer
Adam Hussain Sarah Silverton Muhib Hassan
Clinical Lead
NHS Quality
Improvement
Business Law
Dr. Abdul Kamali Sarah Dicker Markus Malik
(Non-Executive Director)

15. The team is backed by several experienced advisors.
A d v i s o r s
Victoria Buyer David Burbidge Deborah Rozansky Akanska Anand
Buyer Consulting Chair Health
Watch
Health Policy
Expert
Oxford
Entrepreneur

16. Gyrus has a strong team network and several strategic alliances.

17. Consistent scaling will lead to growing profits.
F i n a n c i a l P r o j e c t i o n s
-£500,000
£0
£500,000
£1,000,000
£1,500,000
£2,000,000
£2,500,000
£3,000,000
£3,500,000
2020 2021 2022
Revenue Expenses Net Profit After Tax
15
45
100
0
20
40
60
80
100
120
Year 1 Year 2 Year 3
Number of Units Sold
2020 2021 2022
Revenue £954,720 £1,357,200 £3,135,600
Expenses £1,168,151 £1,228,065 £2,038,526
NPAT (£213,431) £129,135 £899,600

18. B u s i n e s s M o d e l
A strong market position will lead to a profitable exit.
Once Gyrus has established itself across enough hospitals, an exit by merger or acquisition will be
considered. These brands have already invested significantly into similar acquisitions:

19. F u n d i n g A s k
Gyrus seeks an investment to progress to the next level.
11%
64%
9%
9%
2% 5%
Tech Development
Operational & Staffing
Marketing
Office Rent
Additional Expenses
Working Capital
Funding Ask
Funding Ask£550,000
Equity Offering
___%
Previously Raised
Funding Ask£208,000

20. Want to be a part of the
future of healthcare
technology?
Contact Us
Adam Hussain, Founder/CEO
Email: adam@innovation4health.org.uk
Phone Number: +44 (0) 7983 807575
LinkedIn: linkedin.com/in/1adamhussain