The combination of the right strategy and smarter technologies can help you ensure employees are getting the most value out of their benefits package year-round, increasing their confidence and their satisfaction.

1. Employee Benefits ROI:
Driving Results Year-Round
Eric T. Helman
Chief Strategy Officer

2. 3
The
Challenges
are Clear
Forward-thinking companies are concerned
with these two top objectives:
ATTRACT AND RETAIN A
HIGHLY PRODUCTIVE
WORKFORCE
ADDRESS PROFIT SQUEEZE
CAUSED BY INCREASING
COMP & BENEFIT COSTS
31%
BENEFITS AS A
PERCENT OF TOTAL
COMP
$825
P E P M
EMPLOYER
COST FOR
BENEFITS
The
Business
Case Is
Compelling

3. The
Challenges
are Clear
Forward-thinking companies are concerned
with these two top objectives:
ATTRACT AND RETAIN A
HIGHLY PRODUCTIVE
WORKFORCE
ADDRESS PROFIT SQUEEZE
CAUSED BY INCREASING
COMP & BENEFIT COSTS
The
Business
Case Is
Compelling
WILL LOOK FOR
A NEW JOB
WITHIN 12
MONTHS
47%
WOULD TAKE A
JOB WITH
LOWER PAY &
BETTER BENEFITS
60% 1.5-2x
SALARY
COST OF
REPLACING AN
EMPLOYEE

4. THEN NOW
Achieving your objectives requires
a deeper connection with
employees than ever before.

5. Cost
Transparency
Tools
Copay
Hospital
Indemnity

6. Cost
Transparency
Tools
Copay
Hospital
Indemnity
CAN DEFINE COPAY,
COINSURANCE,
DEDUCTIBLE, AND
OUT-OF-POCKET
MAXIMUM
7%
WOULD RATHER
HAVE THEIR
TEETH CLEANED
THAN DEAL WITH
THEIR BENEFITS
1 in 4
OF EMPLOYEES BELIEVE
THEIR EMPLOYER HAS
LITTLE CONCERN FOR
THEIR FINANCIAL
WELLBEING.
70%
WHO RATE THEIR BENEFIT
EDUCATION EXPERIENCE AS
“FAIR” OR “POOR” ALSO
RATE THEIR EMPLOYER AS
“FAIR OR POOR.”
77%
THE BOTTOM LINE: poor interactions = poor perceptions = poor ROI on benefits
#IMCONFUSED

7. Employees are Overwhelmed
As brokers and employers implement creative solutions to curb rising healthcare costs
and adapt to a highly diverse work force’s needs, complexity is becoming a source of
disengagement for employees.
8


Programs Plagued by Under-Use
Telemedicine program utilization is just 1-5% in
companies nationwide, when it should be 45-50%.
There’s An(other) App for That
By the time employees have mastered a carrier’s app,
their employer may be considering other vendors.
130:1
Online Overload is Real
The average American has over 130 online
accounts registered to a single address.
https://blog.dashlane.com/infographic-online-overload-its-worse-than-you-thought/
Employees Feel Under-Served
Despite employers’ efforts, 38% of employees complain
that benefit communications are too infrequent.

8. 9
The
Challenges
are Clear
Forward-thinking companies are concerned
with these two top objectives:EMPLOYEES WANT:
• Convenience
• Financial
Confidence
• Cost Savings
EMPLOYERS WANT:
• Better
Productivity
• Program Adoption
• Program Flexibility
What’s getting in the way?

9. 10
83%
Americans own a
smartphone.
App Trends
2016
PricewaterhouseCoopers'
recent study showed
health care at the center
of the top 3 mobile trends
of 2016.
The Solution? – Learn from where they are!
Co-locate
information you
want them to use
Give them something
they want to use with
higher frequency
Integrate relevant
messaging to pierce
through clutter
3 Keys to Hig
h Engagemen
t

10. NOW, There’s a Solution
Our omni-
platform enables
benefits
engagement and
delivers on
digital HR
objectives
11
Quick access means
greater adoption of
cost-saving programs
Consolidated online
portal enhances
confidence, literacy
Standalone mobile
platform not tied to
carriers
83%
Americans own a
smartphone.

11. Taming the Benefits Info Beast
NOW, employees can securely access the real-time data they care about most.
13
Access to Benefit
Information From
Anywhere
One-Touch Launch
to Benefit Portals
On-the-Go
Current Status of
Deductibles and
OOP Maximums
App Trends 2016
PricewaterhouseCoopers' recent study
showed health care at the center of the
top 3 mobile trends of 2016.
Current Plan
Balances and
Contributions
Customized
Messaging and
Alerts

12. What’s
on the
Horizon
Analytics-Driven Campaigns
Target messaging to an employee
population based on employer health
strategies and analytics
Dependent Verification
Allow employees to submit
documentation and manage the process
of verifying dependents
15
What’s on
the Horizon
Enhanced Messaging
Ability to drive individualized healthcare
initiatives and push messages to specific
employee populations
Medical ID Cards
Provides secure access to medical ID
cards, when and where employees need
them
IN DEVELOPMENT COMING IN 2017

13. Phoebe Putney
Health Systems
16
Will Peterson, AVP of HR
"SmartBen NOW will present our benefits
information and key messages in one
place, so employees can stay plugged into
the things that matter whenever and
wherever they want.
Phoebe relies on highly productive and
satisfied employees to achieve our goals
as an organization, and we’re excited to
utilize SmartBen NOW to streamline a
very important and complex aspect
of our lives."

14. Discussion
marketing@hodgesmace.com