1) Lou Rosenfeld discusses challenges in designing, acquiring, and developing books for UX practitioners as the publisher of Rosenfeld Media. 2) Some proposed solutions include testing book designs with users, acquiring book proposals through qualitative and quantitative methods like surveys and topic analysis, and developing books as platforms for engagement between authors and readers. 3) The key lessons are to design businesses as platforms to foster ongoing engagement, focus on the human aspects like project management, and get feedback by "eating your own dog food."

1. Eating our Own Dog Food: Using UX Methods to Build a UX Business Lou Rosenfeld, Rosenfeld Media CanUX: Banff, Alberta, Canada November 26, 2007 www.rosenfeldmedia.com

3. The Rodney Dangerfield Era of UX is over Design thinking is ascendant, and UX practitioners are upwardly mobile What happens when actually we get our hands on the keys to the car?

8. …and that favorite UX book?

9. Interiors

10. Covers Ehh… Better

17. Good help is there if you ask for it Editorial Board Liz Danzico Andrew Dillon Steve Krug Mike Kuniavsky Ginny Redish Marc Rettig Nathan Shedroff Rashmi Sinha Karen Whitehouse

18. Another source of input: social networks (e.g., LinkedIn Answers)

19. Quantitative topic evaluation: UXZeitgeist.com

20. UXZ Person

21. UXZ Book

22. UXZ Book Index

23. UXZ Topic Index

27. Book sites: grounds for engagement