Reviews, Revisions, and RoyaltiesThe Paths and Processes of Getting Your Book Published * Adam Swallow Commissioning Editor Economics and Finance Oxford University Press Wednesday 1 December, 1–2pm Seminar Room 1 Department of International Development – Queen Elizabeth House, University of Oxford, 3 Mansfield Road * A Presentation and Discussion with Q&A (with a focus on development economics)
The Paths and Processes of Getting Your Book Published knowing your readership / know your publisher; prepare the proposal / write the book; the review process; engaging with critical comments; a University Press; substance and style; the paperwork and the acronyms; what happens in production; and sales, e-products, and beyond
Knowing your readership / know your publisher Why publish? Pursuit of academic recognition, influence peers and policy, protective copyright, riches, … Books or articles? Readership, dissemination, citation, … What type of writing? PhD thesis / academic journal / monograph / textbook / ‘impact’ What type of publisher? trade / textbook / professional (STM) / scholarly / university presses Look at catalogues and lists, publishers’ websites, your own reading, talk to colleagues
Prepare the proposal / write the book No harm with an informal chat! The outline 1) Proposed working title and subtitle 2) Author/editor details, including affiliation and contact details 3) Synopsis of the proposed book 4) Draft Table of Contents 5) The intended market and readership (primary and secondary) for the book 6) Competition 7) Sample chapter/material And then: an estimate of the word length and any artwork requirements, an estimate of when you expect to submit your final manuscript, and a short, up to date CV for all authors/editors. … Pros and cons of proposals versus completed manuscripts (discuss!)
The review process - proposals 1) What, briefly, are the purposes and main arguments of the work? 2) Is it an original and significant contribution to the subject? If so, in what respects? (e.g. new interpretation, methodology, sources). 3) Is the content well organised? 4) Are there any subjects or topics not covered which in your opinion would form a necessary part of this book? Or is there any material you would consider superfluous? 5) Is the style appropriate? If provided, what is your opinion on any sample material? 6) Are you aware of the author? 7) Do you agree with the readership as outlined in the proposal? 8) Do you agree with the author’s assessment of the competition for the proposed book? Are you aware of any competing books not mentioned in the proposal?
The review process - manuscripts Contribution to its field in presenting original material and/or an original argument The organisation of the book The choice and balance of topics being appropriate and up to dateEngaging with critical comments Endorse / revise / reject You may not necessarily agree with the reviewers’ comments. Reviewers are representative of the potential readership. Engage with and address their comments. Use the opportunity to revise and acknowledge other points of view.
A University Press Trade publishers – the ‘airport blockbuster’ Textbook publishers – the school / undergrad student market (second hand and numerous editions) Professional publishers – law, medical, religious, engineering, business, …, via profession networks Scholarly publishers – research libraries (300 world wide) University presses – ‘impact’ titles, scholarly but sold through trade bookstores to the university educated. Part scholarly, part trade. Who’s who: Commissioning editors, peer reviewers, Publishers (management), and the Delegates (academic board)
Substance and style The structure of the writing is determined by its readership and thus the format of writing Be aware of stylistic and structural differences between different genres of academic writing In a monograph, theory, data and method should be synthesized and integrated not just described 1) Eliminate word duplications 2) Write sentences with only one independent clause 3) Keep paragraphs to 50-100 words 4) Group paragraphs in 4-6 page sections 5) Limit chapters to 9,000 words 6) Use quotations only to reiterate 7) Avoid block quotations.
What happens in production Receipt Checklist Handover Production Schedule Jacket design Marketing Proofreading Website Typesetting (incl. e-files) Sales packs Page proofs / revise proofs Conference planning Indexing Endorsements Print and bind Warehouse / stock control Sales Online / data sharing Review copies Reprint / paperback
Sales, e-products, and beyond How many: …copies printed? …given away? …sold? (discounts) …and who buys them? ...read? Royalties or glory (citations) Working Papers or book / article buying e-developments [RePEc / EconLit / … ] Paperback (do the maths) International sales (pricing) Translations Conferences Revised editions (or print on demand)
References and further reading Sarah Caro (2009) How to Publish Your PhD, Sage. ISBN 978-1-4129-0791-0 William Germano (2001) Getting it Published: A Guide for Scholars and Anyone Else Serious About Serious Books, University of Chicago Press. ISBN 978-0-2262-8844-4 Rob Kitchin and Duncan Fuller (2005) The Academics Guide to Publishing, Sage. ISBN 978-1-4129-0083-6 Barbara Minto (2001) The Pyramid Principle: Logic in Writing and Thinking, Financial Times / Prentice Hall. ISBN 978-0-2737-1051-6 Thank you Adam Swallow email@example.com