MARKETING MANAGEMENT PHILOSOPHY

1. GROUP 1
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2. MARKETING MANAGEMENT
PHILOSOPHY
Production Concept
Product Concept
Selling Concept
Marketing Concept
Societal Marketing Concept

3. MARKETING MANAGEMENT
PHILOSOPHY
Branch of studies related to sales
promotion strategies and consumer
relationships.

4. Production Concept
The assumption is that customer will
favor those product that are always
available and cheap inexpensive.
Business operation concept revolve
mainly on production’s distribution
system.

5. Production Concept
This concept philosophy is appropriate for the
following situation.
Demand exceeds supply- consumer is
willing to purchased any version of product
they find.
Product cost is high and opportunity for
reducing production cost exist.

7. Product Concept
The assumption is that a good product will sell
by itself. It is believed that the quality of the
product should be the primary concern of the
firm.
The product philosophy holds that the
organization knows its product better than
anyone or any organization. The company
knows what will work in designing and
producing the product and what will not work.

9. Selling Concept
Management believe that the success of the
company lies in the quality of it’s sales force
and that the company should make substantial
efforts to stimulate sales.
The selling philosophy holds that an
organization can sell any product it produces
with the use of marketing techniques, such as
advertising and personal selling.

11. Marketing Concept
The importance of the consumer is
recognized in this concept. The
company adapts it’s intension of
satisfying human needs and wants.
Company says,
“Let's identify and meet the
buyers needs and wants,
consistent with our
company's long term
mission, and our business
objectives"

13. Societal Marketing Concept
This concept is an extension of the market
concept. It actually advances the idea that the
concern of the business firm is not limited to the
market’s short-run needs and wants but also
with the society’s long-run welfare and human
being.
Company says,
“Let's continue to meet the market
needs, and our business objectives,
but do so in a way that also enhances
the well being of society."

15. END! 
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