LoyalMark offers Customer Loyalty Solutions that will not only attract new customers but retain new and existing customer as loyal customer for a long time. Each Customer Loyalty Solution Program created for clients are custom tailored to the clients needs. All programs will have a reporting system that will allow your to better tailor your marketing plans. For more information visit: www.LoyalMark.com

2.  LoyalMark is a division of KESM Transaction Solutions, Inc. is a
company founded in 2001.
 Today, we are a leading North American Loyalty Marketing
Solutions provider.
 LoyalMark is one of the premier gift and loyalty companies.
 LoyalMark focuses on the retail merchant industry with
innovative value-added solutions utilized at the point-of-sale.
 Technology-rich solutions that provide marketing advantages
for our clients.

3. NavisTran:
 Interac certified payment gateway.
 Enables the secure processing of high-speed
Internet and wireless GPRS based financial
transactions.
 Meets all required standards including PCI-DSS
Level 1.
Paragon:
 Integration toolbox simplifying integration efforts
of POS systems to credit/debit/gift/loyalty card
acceptance devices.
 Successfully used to integrate various POS
systems.

4. Customization Services:
 Our strength is in our ability to provide solutions
that meet our customers unique requirements
 We view our customized services as a major
competitive differentiator
KESM Financial:
 Offer your own Private Label Credit Cards;
promote your brand, eliminate your in-house
accounts and offer payment flexibility to your
customers
 Our Private Label Program opens doors to
endless customer relationships

5. “97% of North Americans belong to at least one loyalty program - Consumers are looking
for any advantage they can get when it comes to making purchases”*
 Acquire new customers
 Retain existing customers
 Generate brand respect and appreciation
 Expand customer relationships with excellent feedback
 Enrolled customers have higher average spend rates
 DATA Collection: Know who your customer is, what they are
buying, where they are buying, when they are buying…
 TARGET MARKETING
 Secure transactional and data collection
 Comprehensive, confidential reporting for analysis
 Influence your customers purchasing behaviors and patterns by
guiding them towards specific products, locations, frequencies,
etc…Consistently boosting sales and profits
*AC Neilsen Panel Track Loyalty Card Study

6. LoyalMark provides unique offers at the time of the transaction:
6
Electronic
Purse
Points or
Dollars
GiftCarddollarbalance
Loyaltypointbalance
FrequencyPrograms
ComboPromotions
Spend$100get5xpoints
Buy9shirtsget1free
Program Slots – Loyalties & Tickets
EmptySlot
EmptySlot
EmptySlot
Manage up to 36 simultaneous
programs/promotions on a single card!

7. 7
Through its extensive use of parameters, LoyalMark can create
programs easily - allowing us to quickly meet our customers’
program and promotional requirements.
Program Management:
Easily and quickly create,
maintain and update multiple
loyalty programs via GUI
interface
 Product (SKU)
 Minimum Spend/Quantity Type
 Accumulation Start & End Dates
 Value or Frequency Based
 Delayed Reward
 Linked to other Programs
 Different Accumulation Rates
 Non-linear Formula
 Double rewards toward the end
of a sales period to achieve
sales targets

8. 8
Stair Step: Set tiered non-linear or
linear percentages to accumulate
points, based on dollar amounts.$2,500 = 10%
$4,000 = 15%
$1,000 = 5%
$10,000 = 20%
B2B Loyalty Program: Create
powerful, strategic merchant
relationships amongst other program
partners.
Tiered: Especially relevant for franchises.
Different incentives established across
different levels of an organization.

9. 9
 B2B Initiatives
 Offer points to be redeemed at partnering businesses
 Reward point redemption with more points
 Offer point redemption specials on higher margin items
 Redeem points for specialty promotional items
 Offer product rewards at POS
 Revaluate point currency value at any time

10. 10
LoyalMark can import/run/manage your existing Gift Card
program at no charge.
 Reloadable
 Pin based security
 Fixed or flex denomination
 Web-based bulk activations
 Web-based administration and reporting
 Centralized accounting
 3rd Party sales (i.e. InComm, Blackhawk)
 Custom webpage for customers to register their card to
protect the balance, check their balance and view
transaction history online

11. 11
LoyalMark can develop and manage a mobile app that
functions on Apple, Android and Windows phones with the
following features:
1. Landing Page(Home Page)
2. Geo Location Technology
3. Products
4. Promotions
5. Loyalty/Gift Program Registration(Enrollment Form) - User
can update via Web Service or Webpage
6. Loyalty/Gift Balance Enquiry
7. Display Account # Via Bar Code or QR Code
8. Proximity Based Capabilities
9. Social media integrations

12. 12
LoyalMark provides a range of monitoring and reporting tools that
allow to easily and quickly view a wealth of customer information.
Microsoft Reporting Services allow for approximately 25 supplied
reports which provide information on:
 System management and settlement
 Merchant activity
 Cardholder activity
 Program Activity
 Merchant loyalties
 Product loyalties
 Passes
Assess
Results
Compare to
initial goals
Analyze
Data
Collect
Data
Run
Programs
Implement
Programs
Create
Programs
Identify
Target
& Goals
Additional reports are easily generated by using Microsoft Reporting Services. From
these reports, LoyalMark is able to closely monitor loyalty activity and create a
feedback loop thereby ensuring that loyalties are as effective as possible.

13. 13
 LoyalMark provides a range of standard reports that can run at any
time.
 LoyalMark also allows customized reports easily and quickly providing a
wealth of detailed customer information
 Allows for the selection of various customer criteria’s for marketing
campaigns.
 Build a detailed customer specific list at the most detailed level.
 Target market to your customers.
 LoyalMark can quickly and easily integrate to any email software

14. 14
Samples of messaging you could use to increase your business
are:
 Send a message to all the customers you haven’t seen in
awhile
 Send a message informing the males/females in your
program about a new product or service specific to their
gender.
 Send a message thanking the members for registering, offer
bonus points etc...
 Send a message to your best customers. Let them know
you are thankful for their business.
 Let customers know how much their points are worth. Let
them see the value in the program.

15.  LoyalMark will provide its own experienced dedicated account
manager.
 You will be supported from initial program design, through to
rollout and beyond.
 The account manager will respond quickly to any issues that
arise with the program and will work closely with to resolve
them in a timely manner.
 The account manager will also ensure that ’s program is
adhering to the best practices learned over the years by the
LoyalMark team.

16.  Second Level support, or Technical Support, involves our team of
engineers and developers who have an in-depth knowledge of our
technology.
 They are able to provide escalated support services to all of our
customers 24/7 through our 2nd level 800 service, email and
paging.
 Field level support is available when required.
 Once a problem is resolved, the support lead provides a detailed
description of the investigation, including the steps that led to the
solution, and then, the incident is closed.
 A document containing the detailed problem description and
solution will be sent to and a copy is stored for future
reference/review.

17.  LoyalMarks training program will ensure is well prepared and
understands the new Loyalty Card Program.
 LoyalMark will provide all the necessary training for head office
staff.
 Training is done in a train-the-trainer format,
although LoyalMark can accommodate other
training plans for all locations if required.
 Once training is complete, employees will have a clear
understanding of how to administer and run the program.
 If any questions do arise, store employees will also be able to
obtain help from the LoyalMark bilingual support team 24/7.

18.  LoyalMark can provide you with its own 1-800 number.
 Our Help Desk / Customer Support Services operate on a 24/7
schedule and we respond immediately to every call with a live
support specialist.
 We utilize a fully integrated Help Desk Ticketing system
developed specifically for our business which tracks all support
calls and incidents
 It is our belief that Our Help Desk / Customer
Support team be staffed by our own fully trained
employees and NOT outsourced.
 Our Help Desk also incorporates built-in escalation
capabilities and through these escalation levels,
we are able to respond quickly to any issue.