Adalah esai yang saya susun untuk Obsat di acara Musik Indonesia di Era Digital, tahun 2012.

1. MUSIK DI JAMAN DIGITAL
by Robin Malau

2. FACT #1
The digital age
No place to hide
Nowhere to run

3. FACT #2
Music = Commercial.
No commerce = no music.
Humans are the source of
conflict. Not music nor
business.

4. Commercial Music in Digital Era.
Do not afraid...

5. 5 Ages
of Media Oral Age
Digital Age
Scribal Age Print Age Electric Age

6. THE GREAT RATIO SHIFT
NOT ‘THE DEATH’ OF ANYTHING

7. GO NATIVE!
Area Traditional Digital Era Business
Models Example
Service Call Centers Peer Communities McAfee
Capitalization A few big investors Crowdfunding KickStarter
Distribution Partnership contracts Open Marketplaces Etsy
Sales Sales Team Incentives Customer Love Evernote
Source: HBR

8. All good things happen in the past...
REALLY?

9. New Horizon research
(via National Association for Music Education)
Innovation
in music business
has never come
from the music
industry.
The Guardian, 2011
Foremost technical
designers and engineers in
Silicon Valley are almost
all practicing
musicians.

10. NUMBERS LOVE
•10 billion iTunes downloads.
•500 million Angry Birds downloads (Nov ’11).
•Mininova torrent download 7 billion/year (all - 2009).
•Indonesia: 237.556.363 population, 210.391.300
mobile subscribers.

11. BUSINESS MODEL(S)?

12. “EASY” IS KILLING “FREE”

13. CwF+RtB

14. “Alternative to Music Piracy”
-Torrent Freak-
Variable pricing:
A minimum price… or more.
Raise fund for your
art, music projects

15. •1997 - American Tour.
•Crowdfund through the internet.
•Gets $60k to fund the tour.
•in 2001 - pre-order album reached 12k,
enough for recording.

16. Viral videos.
120 million views on YouTube.
Sells 600k records.
Income: licensing & sponsorship.
Product Placement Chevrolet: 14
million views on YouTube

17. The stage is empty.
OCCUPY!