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Website strategy that works

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A presentation i made for Bedo Export Association, Kuta - Bali 2009. Originally titled Website That Works.

Published in: Business, Technology
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Website strategy that works

  1. 1. Website Strategy That Works Robin Malau - Creative Internet Professional
  2. 2. The Web Evolution Web 1.0 Web 2.0 Web 3.0 The mostly read only The wildly read-write The portable personal web web web 45 mio global users, 1 bio global users, Lifestreaming, focused on companies focused on consolidating dynamic & homepages communities & blogs contents The semantic web, Owning content, Sharing content, widgets and drag & Britannica online, Wikipedia, XML & drop mashups, user HTML & portals RSS behavior
  3. 3. Common Misunderstanding Internet systems are all automated Internet = Overnight Success We can reach everyone automatically by having a website Everything in the internet are FREE!
  4. 4. Key Success Factors Clear Business Objectives Continuous Maintenance & Measurement Integration with core business operations Understanding Tools
  5. 5. Business Objectives Focus Quantified Defined Audience Success Measurement Competitor Research
  6. 6. Integrated Plan Clear defined online & offline strategies Integrated offline & online planning Features & Benefits on each media channel
  7. 7. Continuos Updates & Maintenance Web analytics Creating contents Dead links Regular site/database backups Software updates
  8. 8. Tools E-Commerce System Blogs Wiki & Forum Directories Domain & Hosting Social Media Website Design Podcasts & Multimedia Content Search Engine/SEO Managemet System Web Advertising Email & Newsletter Website Graphics Affiliate Program
  9. 9. Website Risk Management use the international domain registrar - more expensive, but they might still be in business next year! use open-source software, if you must use a Content Management System! use an independent web designer - if your relationship deteriorates, you can easily switch to another! use a independent hosting supplier - if it does not work out, you can change hosting companies! use an independent SEO supplier - if it does not work out, pick another! use a regular site backup regime - multiple copies in multiple locations!

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