2. What Type Of Music Will We Have In The
Future ?
The types of music there will be In the future are:
• The labels will be much more modern and will be more presentable to
audiences
• There will no longer be CDs
• New Formats
• Digital recording will not be enough
• Touring will become a challenge
Music is loved by people and is being produced every day. It will still be
loved in the future.
70% of 16-19 year old would rather go a week without sex than a week
without music.
66% people listen to more music know its digital.
3. Artist make money through …
• Live performances
• Recording songs
• Selling merchandise
But we are spending 15-20% more money on music each year but 95% of
digitally downloaded music is not paid for.
• Music matters
• Artists and entertainment there is a
important attraction
• Digital marketing
• Artist and managers will start to shape the
future of music
• People will begin to discover more new
music
• Customers will be demanding much more
• More new recording equipment
4. New areas of opportunities
Direct to fans, Branding, Interactive marketing, Streaming, Mobile
Apps, Sponsorships and Fan clubs. Important brand names which you w
know:
• Apple
• Facebook
• Google
• Pandora
5. New Digital products
• Mobile Apps
• Interactive videos
• Digital/hybrid collections
• Digital events
• Digital episodes
What's Hot …
• Spending time online +56%
• Listening to music +53%
• Using mobiles +49%
• Sending emails +41%
• Social networks +37%
What's Not …
• Spending money on music – 36%
• Watching TV – 46%
• Playing console -50%
6. What effect does Radio
have on the music industry
for the future?
Just as radio stations need a constant supply of new
music to broadcast what audiences enjoy, record
labels need the radio stations to play their albums in
order to sell them. If the radio station plays music
that attracts more listeners, it will be able to sell
advertising time. This way, both the radio station and
the record label benefit.
One thing a label can't do though is pay money to a
radio station for the station to play a particular artist's
songs. That's called "payola," and it's illegal.
7. In the future …
We think in the future music will still be a popular but
it grow and be more accessible to the public. We
think if illegal music downloading is not abolished
then the music industry could be destroyed and the
loss of need for record producers will go down as it
will be easier to create your own music in the
comfort of your own home.
By Becca, Alice, Eve and Oliver.
